Tina Richardson
Marketing and Communications Specialist at Irby Construction Company- Claim this Profile
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Bio
Daphne Nabors
Tina was truly a pleasure to work with. Her personal and professional integrity and passion for the work of The Salvation Army are second to none.
Brian Clark
Tina was one of four marketing managers who reported to me during her time with the American Case Management Association (ACMA). Her duties included leading and managing all public relations activities for the association and managing editor of Collaborative Case Management (CCM), a peer-reviewed quarterly publication for case management professionals. CCM was the most demanding part of her job, writing articles focused on solutions to current issues and continuing education needed by Case Managers and Physician Advisors to enhance their practice. Her passion for marketing and communications is exemplified in her tenacity to get the job done on time with the utmost degree of accuracy.
Daphne Nabors
Tina was truly a pleasure to work with. Her personal and professional integrity and passion for the work of The Salvation Army are second to none.
Brian Clark
Tina was one of four marketing managers who reported to me during her time with the American Case Management Association (ACMA). Her duties included leading and managing all public relations activities for the association and managing editor of Collaborative Case Management (CCM), a peer-reviewed quarterly publication for case management professionals. CCM was the most demanding part of her job, writing articles focused on solutions to current issues and continuing education needed by Case Managers and Physician Advisors to enhance their practice. Her passion for marketing and communications is exemplified in her tenacity to get the job done on time with the utmost degree of accuracy.
Daphne Nabors
Tina was truly a pleasure to work with. Her personal and professional integrity and passion for the work of The Salvation Army are second to none.
Brian Clark
Tina was one of four marketing managers who reported to me during her time with the American Case Management Association (ACMA). Her duties included leading and managing all public relations activities for the association and managing editor of Collaborative Case Management (CCM), a peer-reviewed quarterly publication for case management professionals. CCM was the most demanding part of her job, writing articles focused on solutions to current issues and continuing education needed by Case Managers and Physician Advisors to enhance their practice. Her passion for marketing and communications is exemplified in her tenacity to get the job done on time with the utmost degree of accuracy.
Daphne Nabors
Tina was truly a pleasure to work with. Her personal and professional integrity and passion for the work of The Salvation Army are second to none.
Brian Clark
Tina was one of four marketing managers who reported to me during her time with the American Case Management Association (ACMA). Her duties included leading and managing all public relations activities for the association and managing editor of Collaborative Case Management (CCM), a peer-reviewed quarterly publication for case management professionals. CCM was the most demanding part of her job, writing articles focused on solutions to current issues and continuing education needed by Case Managers and Physician Advisors to enhance their practice. Her passion for marketing and communications is exemplified in her tenacity to get the job done on time with the utmost degree of accuracy.
Experience
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Irby Construction Company
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United States
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Construction
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200 - 300 Employee
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Marketing and Communications Specialist
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Jun 2022 - Present
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Community Relations Manager
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Mar 2021 - Jun 2022
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American Case Management Association (ACMA)
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Journal Managing Editor and Marketing Manager
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Oct 2017 - Jun 2020
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Marketing Communications
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Oct 2009 - Mar 2017
Create and implement public relations/marketing plans, brochures, success stories/customer testimonials, fact sheets, news releases, brochures, web content, publications, event materials, articles, email campaigns, advertisements and more. Create and implement public relations/marketing plans, brochures, success stories/customer testimonials, fact sheets, news releases, brochures, web content, publications, event materials, articles, email campaigns, advertisements and more.
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Mainline Information Systems
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United States
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IT Services and IT Consulting
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300 - 400 Employee
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Marketing Manager
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Jun 2006 - Jul 2009
▪ Provide strategic thought in the development and execution of marketing programs for IBM brands, partner solutions and regional marketing programs ▪ Execute and manage programs including Web-based marketing, email and direct mail, telemarketing and events ▪ Develop and maintain relationships with stakeholders to create alignment, and refine marketing techniques and plans ▪ Consult with brand and region executives to plan and create internal and external messaging ▪ Develop and create collateral including brochures, sell sheets, webcasts, success stories, articles and email campaigns ▪ Support and assist with media relations efforts and help define standards, guidelines and processes for marketing companywide ▪ Strategize daily with variety of vendors and partners ▪ Work daily with Web team to execute registration pages, landing pages, banner ads, webcasts and web content ▪ Monitor, track and route leads for sales team ▪ Analyze and measure marketing program results ▪ Manage marketing program budget ▪ Coordinate resources needed to execute marketing programs ▪ Create customer and prospect lists utilizing variety of databases including Hoovers, SalesForce and other ▪ Research and analyze industry trends, customer survey data and customer pain points to design effective value propositions and marketing programs ▪ Assisted in creating and writing interactive online monthly customer newsletter linking to tools such as SalesForce.com, Manticore and MarketBright ▪ Helped create first employee executive communication via podcast program Show less
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FIS
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United States
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Information Technology & Services
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700 & Above Employee
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Marketing/Communications Manager
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1998 - 2006
▪ Managed communications program from local to international efforts ▪ Created and implemented communications strategy linking to division and corporate goals ▪ Consulted with executives to plan and create internal and external messaging ▪ Managed content, design and strategy of intranet site serving more than 10,000 employees ▪ Managed employee publications including writing and providing direction on layout and design ▪ Implemented employee communications efforts for company initiatives, acquisitions and projects ▪ Supported and assisted with company marketing efforts and media relations ▪ Developed and maintained key relationships ▪ Analyzed, tracked and measured communications program results ▪ Defined standards, guidelines and processes for internal communications companywide ▪ Led communications efforts with executives for a variety of companywide initiatives including an internal strategy to increase team work throughout a division of around 4,000 employees ▪ Proactively revamped external news coverage including procedures and approval process ▪ Successfully linked major communications tools – email, intranet and publications – to provide consistent messaging that employees, managers and executives rely upon ▪ Was chosen to serve with executives and leaders on transition team during Fidelity’s acquisition of ALLTEL Information Services to manage companywide communications efforts ▪ Successfully managed implementation and launch of World Wide Web site with tailored geographical sections including a Spanish section for marketing worldwide offerings Show less
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Journal Managing Editor
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1994 - 1998
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Education
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1988 - 1991
University of Arkansas at Little Rock
Bachelor's, Journalism with emphasis in marketing, public relations and communications -
1985 - 1987
Faulkner University
Associate in Arts Degree
Community
