Tina Gonsalves, PCM
Head of Marketing at Advanced Professionals Insurance & Benefit Solutions- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Marty Pappas
Tina is incredibly multifaceted and flexible as a manager. She provided much-needed guidance to the marketing, creative, and production teams at MILA. Tina wore many hats at MILA and was always there to lead. Aside from her rock-solid professional capabilities, Tina is a pleasure to work for and has a great sense of humor!
Heidi Happonen, MBA
Tina is the rare marketing leader who is able to make everything she touches better. From interactive and social media to brand management and corporate communications, Tina integrates every piece of the puzzle into a seamless marketing strategy. As the PR Manager at MILA, I reported to her and was always impressed with her ability to challenge ideas and to constantly push the company to the next level. Not satisfied with the "this is the way we do things" answer, Tina is always looking for ways to bring measurable growth with proven strategic marketing prowess. On top of all that, she is adept at building and leading strong teams. Our marketing group under Tina not only won a ton of awards, made a measurable impact to the company, and grew exposure for the brand...we had a lot of fun, too.
Marty Pappas
Tina is incredibly multifaceted and flexible as a manager. She provided much-needed guidance to the marketing, creative, and production teams at MILA. Tina wore many hats at MILA and was always there to lead. Aside from her rock-solid professional capabilities, Tina is a pleasure to work for and has a great sense of humor!
Heidi Happonen, MBA
Tina is the rare marketing leader who is able to make everything she touches better. From interactive and social media to brand management and corporate communications, Tina integrates every piece of the puzzle into a seamless marketing strategy. As the PR Manager at MILA, I reported to her and was always impressed with her ability to challenge ideas and to constantly push the company to the next level. Not satisfied with the "this is the way we do things" answer, Tina is always looking for ways to bring measurable growth with proven strategic marketing prowess. On top of all that, she is adept at building and leading strong teams. Our marketing group under Tina not only won a ton of awards, made a measurable impact to the company, and grew exposure for the brand...we had a lot of fun, too.
Marty Pappas
Tina is incredibly multifaceted and flexible as a manager. She provided much-needed guidance to the marketing, creative, and production teams at MILA. Tina wore many hats at MILA and was always there to lead. Aside from her rock-solid professional capabilities, Tina is a pleasure to work for and has a great sense of humor!
Heidi Happonen, MBA
Tina is the rare marketing leader who is able to make everything she touches better. From interactive and social media to brand management and corporate communications, Tina integrates every piece of the puzzle into a seamless marketing strategy. As the PR Manager at MILA, I reported to her and was always impressed with her ability to challenge ideas and to constantly push the company to the next level. Not satisfied with the "this is the way we do things" answer, Tina is always looking for ways to bring measurable growth with proven strategic marketing prowess. On top of all that, she is adept at building and leading strong teams. Our marketing group under Tina not only won a ton of awards, made a measurable impact to the company, and grew exposure for the brand...we had a lot of fun, too.
Marty Pappas
Tina is incredibly multifaceted and flexible as a manager. She provided much-needed guidance to the marketing, creative, and production teams at MILA. Tina wore many hats at MILA and was always there to lead. Aside from her rock-solid professional capabilities, Tina is a pleasure to work for and has a great sense of humor!
Heidi Happonen, MBA
Tina is the rare marketing leader who is able to make everything she touches better. From interactive and social media to brand management and corporate communications, Tina integrates every piece of the puzzle into a seamless marketing strategy. As the PR Manager at MILA, I reported to her and was always impressed with her ability to challenge ideas and to constantly push the company to the next level. Not satisfied with the "this is the way we do things" answer, Tina is always looking for ways to bring measurable growth with proven strategic marketing prowess. On top of all that, she is adept at building and leading strong teams. Our marketing group under Tina not only won a ton of awards, made a measurable impact to the company, and grew exposure for the brand...we had a lot of fun, too.
Credentials
-
Green Six Sigma
University of LondonFeb, 2016- Nov, 2024 -
Certified Digital Markter
eMarketing Association -
Project Management (PMP)
University of Chicago
Experience
-
Advanced Professionals Insurance & Benefit Solutions
-
United States
-
Insurance
-
1 - 100 Employee
-
Head of Marketing
-
Nov 2018 - Present
Lead all marketing initiatives for emerging insurtech organization. Increase sales a minimum of 10% year-over-year through innovative demand generation and growth strategies. Lead all marketing initiatives for emerging insurtech organization. Increase sales a minimum of 10% year-over-year through innovative demand generation and growth strategies.
-
-
-
Integrated Marketing Management
-
Advertising Services
-
1 - 100 Employee
-
Fractional CMO
-
2013 - Present
Provide strategic marketing consulting for companies experiencing rapid growth or significant change. Interim VP of marketing and/or communications for client companies. Create strategic plans, ensure operational efficiencies, build world class marketing teams and launch revenue producing marketing programs. Expertise in brand building and emerging media channels, including social and mobile. Integrate lean (test and learn) methods into marketing lifecycle to ensure ROI. Recent assignments include: • For national consumer company in turnaround, worked with regional sales VPs and channel partner to develop lead generation, product marketing and tracking, resulting in 22% sales increase over 6 months. • Developed corporate positioning and product marketing plans to launch technology start up. Company met goals 3 months earlier than projected, resulting in multiple offers for company buyout, with bids beginning at 2X valuation. • Restructured marketing plan for struggling international arts organization, integrating marketing communications with customer segmentation to increase year-over-year sales 34%. Show less
-
-
-
Teatro ZinZanni
-
United States
-
Entertainment Providers
-
1 - 100 Employee
-
Director of Marketing and Communications
-
2011 - 2013
Responsible for generating 90% of total revenue (B2C and B2B) with customer segmented in-bound and out-bound marketing initiatives. Defined appropriate staffing for marketing, group sales and box office. Developed brand communication strategies that drove traffic, acquired new customers, increased brand awareness, and grew customer loyalty. Accountable for developing strategy and optimizing media mix for mass media programs (radio, print, TV, transit), internet advertising, digital marketing and social media. Collaborated with other departments to drive sales and customer engagement strategies across all revenue channels. Major Contributions: • Researched, tested and implemented new sales promotions to turn around long-term sagging sales. New programs resulted in attracting 43% new customers, increased sales to their pre “economic turndown” levels plus a 22% increase in incremental revenue in 9 months. • Reengineered existing marketing plan to integrate video, partner marketing, social media, web content, direct response, product marketing, events and web design with traditional mass media without incurring additional cost. Plan increased marketing efficiencies 33%. • Took initiative to address negative customer feedback, conducting ongoing customer audits and developing new feedback tools. Used information to implement programs to enrich customer experience resulting in 70% reduction in customer complaints in 1 year. Show less
-
-
-
Onvia
-
United States
-
Information Services
-
1 - 100 Employee
-
Senior Director Creative and Brand Strategy
-
2009 - 2010
Responsible for developing and executing outbound lead generation programs which drove more than 80% of Onvia’s revenue. Created and drove strategies to acquire new customers and up sell existing consumers through a variety of direct and online marketing channels. Developed, executed and analyzed product marketing programs to deliver revenue generating programs on time and on budget. Restructured and managed professional marketing team and outside vendors. Major Contributions: • Guided Onvia through leadership transition. Transformed internal and external brand, including visual identity, website design and content, corporate positioning, messaging, employee communications and sales strategy. Efforts increased Fortune 1000/enterprise clients 15%; overall sales 32%, brand awareness 44% and employee satisfaction 45% in 1 year. • Generated extensive national media exposure (NPR, The Wall Street Journal, MSN, etc.), created signature events and crafted industry white papers that built new $5.5 billion market niche and positioned Onvia as the market authority. • Directed go-to-market plan for most successful marketing program in company history (trade events), exceeding sales forecast 66% while reducing marketing costs 33%. Show less
-
-
-
Katano
-
Digital and Social Media Firm; Early Stage Startup
-
Vice President of Marketing
-
2008 - 2010
Constructed all marketing and go-to-market strategies to integrate social media, public relations, advertising, and affiliations to launch new corporate brand and rebrand existing product for early stage start-up. Designed strategies and communications to capture revenues, target customer segments and support user base. Crafted strategy, messaging and value proposition for overall marketing plan and key messages. Major Contributions: • Built brand and orchestrated new product launch for Kutano, a social media browser add-on, in less than three months. • Developed product, pricing and packaging strategy for revenue generating, proprietary ad platform. • Increased user base 2500% after initial launch and maintained 10% growth per week via PR and social media campaigns. Show less
-
-
-
HMP Education
-
United States
-
Higher Education
-
1 - 100 Employee
-
Vice President, Marketing and Business Development
-
2007 - 2008
Create business development, marketing and product launch strategies for physician social network. Develop and execute corporate marketing, customer onboarding, user engagement, public relations, business development, and product management programs. Major Contributions: • Built fast growing social netowork through innovative guerilla, viral and social media membership campaigns. Averaged 15% conversion rate on membership strategies. • Developed and implemented online ad campaigns and affiliate programs. Ad revenue exceeded goal within 4 weeks. • Piloted business partner and affiliate program with healthcare partners, exceeding partnership goal by 140% Show less
-
-
-
MILA, Inc./Next Online Technologies
-
eCommerce Financial Services/Financial SaaS
-
Chief Marketing Architect/Director of Marketing and Communications
-
2002 - 2007
Piloted and led first marketing department for e-commerce lender. Pioneered marketing/brand strategy, drove execution, mentored staff, managed budgets, analyzed metrics, streamlined sales process and introduced New Media. Charged to take on dual role for sister software company. Major Contributions: • Propelled dramatic sales growth fueling revenues from $400 million to $5.5 billion in 2.5 years • Spearheaded new technology and UI improvements, stimulating 40% average annual increases in subscribers and eliminating application abandonment 30% • Drove development of new channel driving incremental revenue 33% • Restructured internal communications and initiated employee training reducing turnover to 4% and increasing employee loyalty 56% • Transformed user experience, reduced costs 25% and eradicated redundancies by collaborating with developers on version 2.0 of platform • Spearheaded customer onboarding process to increase sales 120%, decrease customer turnover 35% Show less
-
-
-
Next Online Technologies
-
IT Services and IT Consulting
-
Chief Marketing Architect
-
2002 - 2007
Charged to take on dual role for MILA’s sister software development company. Engineered, designed and led all strategic marketing and communications initiatives for both organizations. Major Contributions: • Spearheaded new customer onboarding process that increased sales 122% and decreased customer turnover 36% within first three months. • Collaborated with developers and architects to continually enhance user interface (UI), stimulate subscriber base and optimize user experience. • Orchestrated company’s first product launch with successful leveraging of online tools, cross channel marketing and partnership development. Show less
-
-
Education
-
1999 - 2000
The University of Chicago - Booth School of Business
Certification, Project Management -
1981 - 1986
University of Florida
BS, Journalism -
University of London
Certification, Green Six Sigma
Community
