Experience

Macquarium

• Design Services
• 1 - 100 Employee

• Head Of Marketing

  • Mar 2021 - Present



Reliant Technology

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Marketing Manager

  • Apr 2019 - Present

• Marketing Director

  • Apr 2019 - Mar 2021



OncoLens

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Head Of Marketing

  • Aug 2020 - Mar 2021



Pursuant Health

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Consultant

  • Aug 2018 - Jan 2019

  Pursuant Health meets people where they are while they’re actively engaged in their health. Through the use of our multi-channel network, which includes web, mobile, and health kiosks, we incentivize healthy behavior to reduce healthcare costs. Our national presence also enables us to gather billions of population health data points, which allow us to continually provide relevant solutions to improve engagement. Our solutions, for which we are well known, enable Pursuant Health to be a one stop shop and great partner for individualized consumer healthcare engagement and incentivization. On average, Pursuant Health engages with 2,000,000 – 3,000,000 Americans every month through a multi-channel population health management platform. In-store or online, we meet consumers right where they are delivering ultra-customized, demographic and data-driven content that makes efficient use of marketing budgets for consumer healthcare marketers and advertisers.



ParkMobile, LLC

• United States
• Software Development
• 100 - 200 Employee

• VP Marketing

  • Apr 2010 - Aug 2018

  I started at Parkmobile as one of the first 10 employees and have built their social media platform and strategy from scratch and grew the initial 500K customer base to over 8.5M and counting. As VP of Marketing my focus is on revenue generation, digital & traditional marketing channel strategy, execution, branding, messaging, collateral creation, analytics, product budgets, P&L, supervising teams, and managing vendors. My mission: start a parking revolution by creating and propagating the product brand identities so that the Parkmobile mobile app becomes synonyms with parking. My comprehensive digital and traditional marketing strategy is designed to drive app adoption, increase registered users, and generate revenue. I invested in marketing automation tools to engage customers in real time and track results. I use Geofencing to expand app usage across multiple demographic locations with an individual user. I organized a focus group to cull customer feedback on the primary parking pain point. The insight, “Parking Anxiety,” gave rise to our “Hassle-Free” message that drove profitable growth and increased the Lifetime Value of our customer. Our social media strategy is designed to encourage evangelists and influencers to promote customer-generated referrals. I use Twitter, Facebook, Instagram, email, text, and affiliate marketing channels to increase lead gen and decrease Customer Acquisition Cost. Google Analytics, Domo, and Tableau produce evidence-based reports to optimize our strategy. We are currently launching new products, pre-paid parking reservations, parking availability, and a preferred membership program based on customer feedback and focus groups. ACCOMPLISHMENT HIGHLIGHTS: Generated over $25M in annual revenue. Increased new monthly registered users from 45K to 250K. Accumulated 110K Twitter followers and expanded Facebook fan base to over 36K. 180% growth in past 3 years; available in over 3K locations across USA, including 7 of the top 10 cities.



The Muntzing Sattele Company

• Greater Atlanta Area

• Director of Marketing and Leasing

  • Nov 2005 - May 2011

  My job as Director of Marketing and Leasing was to oversee the full capacity leasing of 5 high-end specialty retail centers and out-parcels, in and around the metro Atlanta area. My focus was twofold: I worked tirelessly to make sure all of my properties were completely booked while also scouting new location sites for the company to purchase and develop. To promote our sites, I made copious presentations to leasing agents, developed and executed advertising strategies to brand our site as a premium investment in brand association, crafted sales and marketing strategy, and handled all on-site project management. My goal was to lease out each of my 5 shopping centers 100%. To achieve this goal, I used geographically displayed digital signage and billboards to attract targeted prospects with placement in known high-traffic locations. If we wanted to attract an XYZ store, I’d put signage in the path of traffic where those kinds of companies were situated. I originated our corporate sustainability program that XYZ. I devised marketing plans, wrote manuals, and built the company website around the message of XYZ. I tried to be inventive and creative with my networking efforts and hosted exclusive broker networking parties replete with detailed renderings and staged spaces, targeting a broker client base. I created a private customer consultation program and offered our services for help with on-site plans, construction issues, and architectural design. This cultivated brand loyalty and a reputation for high-quality space and service. ACCOMPLISHMENT HIGHLIGHTS: Grew occupancy from 50% to 95% across all 5 centers. Represented company at ICSC and CREW conferences.



GBT Realty

• United States
• Leasing Non-residential Real Estate
• 1 - 100 Employee

• Leasing & Marketing Representative

  • Oct 2002 - Nov 2005

  GBT Realty Corporation is the premiere real estate developer for all Target and Kohl’s stores throughout the Southeast. I was promoted from Leasing & Marketing Representative to Senior Leasing & Marketing Representative based on my ability to quickly lease our newly built shopping center, with retail spaces ranging from between 5K to 1M square feet, to 100% capacity in just 3 to 6 months. My responsibility was managing between 5-10 individual power centers simultaneously across the Southeast, with the goal of leasing them all to capacity. I created a system to efficiently screen and qualify retail tenants to ensure long loyal relationships with responsible tenants. To build on our brand as a top-flight organization, I negotiated and expedited proposals, LOIs, and leases to maintain a level of enthusiasm and our commitment to close deals fast for prospects. This was a core operating value that differentiated us from some of our competitors and helped to earn us a reputation for providing our tenants with excellent customer service. To grow the number of new sites we developed regionally, I conducted in-depth research and provided analysis for new site location development for corporate management prospecting. I did this by XYZ. As a result of my hard work, I was hand-selected to represent the company at International Council of Shopping Center conferences, which was an excellent networking platform where I developed key relationships. ACCOMPLISHMENT HIGHLIGHTS: Consistently leased Class-A property maintaining retail sf pricing at 15-20% above market value. 70% of recommended site selections were accepted, equivalent to 35% of SE region company sites.