Brand & Digital Marketing Project Manager

• Apr 2022 - Present

Digital Transformation -Create new digital platform ( Distributor platform(CRM/ Data platform） / Vitural showroom and diffrent regonial website and aglin all digital tools and platform -Hubspot / Jira ) －Data analysts：tracking, evaluating, and reporting on results -Maintain an effective working of marketing strategy, Brand and Campaign operations to develop and implement approprite plans and approaches - B2B2C business model experience - drive improvements in customer experience across all touchpoints . Digital Marketing -Create and lead Omni cross functional teamto ensure alignment and execution of brand goals - Create and lead digital marketing team ,from zero to one create website / social media / google ads/ social media content and data analytics -Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising (Facebook / Google / Linkedin /Youtube ) -Official website(including SEO) planning, production, and maintenance - Managing and control annual digital marketing budget -Measuring and reporting on the performance of all digital marketing campaigns -Data analysts：tracking, evaluating, and reporting on results. -Develop and execute Omni-channel Marketing efforts between internal and external partners. -Co-work with regonial marketing and product management team . -Annual Digital Marketing plan and digital budget control -Create digital marketing strategy Branding -Annual Marketing plan /calendar / annual budget control -Lead team creation of brand video and user story -Planned strategic brand-buiding events to expand product portfoilo across national market . Show less

Digital Marketing Lecturer

• May 2021 - Present

-Cooperation with Academic Units - Digital Marketing lesson (Chaoyang Business Management Department, Hotel Management Department) -Partnering with Martech and Digital Marketing Company - Sharing Social media, Digital Marketing Lessons -Cooperation with Academic Units - Digital Marketing lesson (Chaoyang Business Management Department, Hotel Management Department) -Partnering with Martech and Digital Marketing Company - Sharing Social media, Digital Marketing Lessons

Digital Marketing Consultant

• May 2021 - Apr 2022

-Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy. ＊Industrial field ：B2B - Smart medicine , Martech , Traditional Chinese Medicine，B2C- E-commerce FMCG ,Restaurant，Digital content -Suggest or implement improvements in areas like SEO, social media, email marketing, and website design. -Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns. ＊Industrial field ：B2B - Smart medicine , Martech , Traditional Chinese Medicine，B2C- E-commerce FMCG ,Restaurant，Digital content，Textile KPI ： Low budget NTD10,000/per Mth ,lead 188 lists CPL NTD 45 (FB ) -Coordinate content platforms such as website landing pages and blog. -Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages. Implement content development strategy to website and blogs. Show less

Digital Marketing Manager

• Mar 2020 - Nov 2021

-Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising (Facebook / Google / Linkedin /Youtube ) -official website(including SEO) planning, production, and maintenance -Maintaining SOLOMON Group social media presence across all digital channels (Facebook / Google /Linkedin /Youtube ) -Measuring and reporting on the performance of all digital marketing campaigns -Data analysts：tracking, evaluating, and reporting on results. -Managing digital marketing budget. KPI 2020 *Increase traffic to Solomon 3D website up to 20%; Impressions for organic search more than 387,360 and reduce ads costs (Optimization SEO and Google Adwords) *Increase social media follower up to 80% 6 months have1890 followers (Optimization content marketing and create more than 10 online campaign *Lead Generation in 3 months get a 975 customers list (online campaign - webinar, Inquiry form, test it from the free campaign and subscription / offline campaign- seminar and workshop ) * Email Marketing - open rate moire than 25% ,(Optimization A/B testing) Show less

Digital Marketing Consultant

• Apr 2016 - Mar 2020

Digital Marketing Planning digital marketing campaigns, including web (UxUI Design), SEO/SEM, email, social media and display advertising (Facebook / Google / Linkedin /Youtube )Maintaining Group & client social media presence across all digital channels (Facebook / Google /Linkedin /Youtube )Measuring and reporting on the performance of all digital marketing campaignsManaging digital marketing budget.

Marketing Consultant

• Apr 2016 - Mar 2020

-B2B marketing-Visual Marketing （ Infographic / Data Visualization / Motion Graphic)Event Marketing - Event Planing / budget control/marketing and promotion /press media /Agenda and etc-Type of event (IP / Patent /Medical /FTO /International Law/BIO /AI and etc)

Marketing Communications Public Relations Manager

• Mar 2015 - Apr 2016

Marketing Manager

• Nov 2013 - Nov 2014

Multimedia Specialist

• Sep 2006 - Aug 2009

-Video Editing /Shooting /Recording -Live press conference -Graphic Design -Election video recording -Video Editing /Shooting /Recording -Live press conference -Graphic Design -Election video recording