Director of Sales & Marketing

• May 2019 - Present

Marketing Consultant

• Jul 2016 - Present

Regional Marketing Director

• Jan 2018 - May 2019

Vice President of Sales and Marketing

• 2007 - May 2016

Oversaw strategic marketing campaigns for a collection of independent resorts and spas. Orchestrated all aspects of sales and marketing efforts for 5 property locations. Directed the design and development of strategic annual marketing plans, budgets, and processes. Managed all marketing campaigns and initiatives including but not limited to advertising, public relations, digital marketing, web development and customer relationship management. Identified and established strong partnerships. Worked closely with cross-functional teams to implement new process and procedures to increase year over year revenue and profitability. Ensured adherence to brand standards and guidelines. Selected Contributions: -Led the recruitment and establishment of a new office and Sales and Marketing teams focused on traditional marketing, public relations, social media, leisure and group sales, revenue management and reservations to serve as a cohesive team focused on increasing revenue on a conservative budget. -Directed the implementation of new marketing initiatives and responsive website redesign for multiple properties to optimize the guest experience. -Oversaw the development and implementation on consistent brand standards and brand books across multiple properties. -Managed strategic partnerships and relationships with Agencies for work related to advertisement, public relations, website design, and digital marketing. -Served as the key point of contact for Preferred Hotels, Leading Hotels, Amex FHR, Virtuoso and Tourism Bureaus. -Designed and implemented annual business sales and marketing plans for each individual property to promote greater growth and enhance guest experiences. -Trained and mentored numerous key management roles including the Director of Group Sales, Director of Communication (PR), Director of Revenue Management, and Sales and Marketing Managers. Show less

Director of Sales and Marketing

• Jan 1994 - Jan 2007

Directed sales and marketing efforts for world class resorts and destination spa. Led a team of 10 in the design and implementation of strategic sales, conference services and marketing strategy and initiatives. Oversaw the development and execution of marketing strategies related to advertising, public relations, tradeshows, promotions, and direct marketing to enhance the opportunity for market share and profit growth while maintaining and delivering brand consistent messages. Prepared monthly reports on key metrics and departmental budgets to ensures maximum ROI. Worked closely with cross-functional teams to compliance with all policies and procedures Selected Contributions: -Led the implementation of a customized CRM industry software to streamline and improve the project management, task management and lead nurturing for Sales and Marketing teams. -Managed the design of unique and innovative destination promotional packages for group and strategic clients to promote a better guest experiences and increase new business and revenue. -Fostered and maintained long-term relationships with strategic clients, partners, and colleagues at all levels of the organization. -Coached and mentored virtual team members to create more successful outcomes. Show less

Director of Sales and Marketing

• Jun 1989 - Sep 1994

Group and Incentive Manager

• Sep 1985 - May 1989

DMHI based in San Diego was the Sales & Marketing office for the Krystal Hotels of Mexico - properties were located in Mexico City, Ixtapa, Cancun and Puerto Vallarta DMHI based in San Diego was the Sales & Marketing office for the Krystal Hotels of Mexico - properties were located in Mexico City, Ixtapa, Cancun and Puerto Vallarta