Experience

The CMO Club

• United States
• Advertising Services
• 1 - 100 Employee

• Member

  • Dec 2022 - Present



Hostess Brands

• United States
• Food and Beverage Services
• 400 - 500 Employee

• Vice President Marketing Center of Excellence

  • Jun 2022 - Present

  Leading Digital Advertising, Consumer Insights, Innovation, Corporate and Brand Communications, Shopper Marketing, eCommerce and Packaging Graphic Design Management

• Vice President Innovation and Growth

  • Dec 2020 - Jun 2022

  Leading Innovation, Insights and Marketing Activation for some of America’s most iconic brands



Tyson Foods

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Director, Innovation Lab Leader

  • Jul 2019 - Dec 2020

  Chicago, Illinois Leading Tyson’s cross-functional, disruptive, and Agile innovation lab, leveraging principles of Design Thinking.

• Senior Director Foodservice Innovation

  • Oct 2017 - Jul 2019

  Springdale, Arkansas Own all tiers of Prepared BU-driven innovation, customer-driven innovation and project management for all Foodservice channels.

• Senior Director, Disruptive Innovation

  • Jun 2016 - Oct 2017

  Greater Chicago Area - Leading top tier of innovation across both Retail and Foodservice teams - Identifying game-changing ideas to expand our business to new categories, channels, forms and brands through breakthrough technologies and powerful consumer and operator insights

• Senior Director, Innovation Strategy & Planning

  • Nov 2015 - Jun 2016

  Chicago, IL - Ensure our project management, project prioritization and decision making processes (for innovation, cost savings, and quality improvements) run smoothly - Innovation goal setting and KPI tracking - Unified innovation best practices - Identify gaps in resources, decision-making, or processes that are preventing innovation from succeeding and generate solutions - Lead Retail Growth Channel Innovation Team (Club, Drug, Value, Dollar, E-Commerce)

• Director Of Innovation Strategy & Planning

  • Jun 2014 - Nov 2015

  Chicago, Illinois Hillshire Brands was purchased by Tyson Foods at beginning of my assignment



Spark Program

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Advisory Board Member

  • Jun 2016 - Jun 2018

  Chicago, Illinois Mentor, Tyson Program Leader and Advisory Board Member



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing Director, Meals and Desserts Innovation

  • Jun 2010 - Jun 2014

  Led dedicated innovation teams in support of Jell-O, Cool Whip, Kraft Mac & Cheese and Velveeta, among other brands.



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Innovation - Brand Manager and Senior Brand Manager

  • Oct 2004 - Jun 2010

  Battle Creek, MI - Supported Kids Cereal, Adult Cereal and Pop Tarts - Led renovations on Kids Cereal to reduce sugar and add whole grain and fiber



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • 1999 - 2004

  Brand management roles on Sunny Delight, Pringles and Torengos (tortilla chip in a can launch) in support of both innovation and base business.



Hasbro

• United States
• Manufacturing
• 700 & Above Employee

• Insights Intern

  • Jun 1997 - Dec 1998

  Cincinnati, Ohio Marketing Research Analyst, Boys Toys (2 full time 6 month internships)