Experience

Homewerks Worldwide

• United States
• Manufacturing
• 1 - 100 Employee

• Product Manager - Fashion Plumbing

  • Sep 2022 - Present



MAT Holdings, Inc.

• United States
• Motor Vehicle Manufacturing
• 400 - 500 Employee

• Senior Product Manager, Lawn & Garden / Pet Products

  • Jul 2018 - Sep 2022

  Project management of lawn and garden business unit, including new product development, sku rationalization, and line expansions. Manage projects through all phases of the stage gate process to ensure on-time delivery to key customers. Led key marketing initiatives, including creation of packaging and sales collateral, trade show coordination, development of sales presentations, and collecting regular market research. Pet products added to responsibilities in late 2019 – tasked to bring two major mass market private label programs to completion after sales won Product Line Reviews (PLRs). Key accomplishments include:• Defined project scope, goals and deliverables for 10 new product initiatives, positioning the Gardener’s Blue Ribbon (GBR) brand for a 15% growth in sales for 2020 season. Expanded GBR to five new customers, resulting in growth of over $12M at retail. • Coordinated new product launches of two key merchandising displays, resulting in an incremental sales increase of over $1M in their first year (7% increase in topline sales).• Organized three successful PLRs concurrently at MATI’s largest customer – gathered market data and competitor research, analyzed existing POS, suggested line expansions and innovative new products, and contributed to creative new merchandising strategies. • Led 10% growth in retail sales at major mass market customer through organic growth – new merchandising and sku consolidation, with no new products added.



Shur-Line

• United States
• Manufacturing
• 1 - 100 Employee

• Channel Marketing Manager / Marketing Manager

  • Jan 2017 - Jul 2018

  Channel management of Hardware, Dot-com, and Regional Retailer business units with responsibilities for category development and growth. Maintained relationships and worked closely with partners to develop joint marketing plans to increase revenue. Oversaw day-to-day channel operations, including product life cycle, forecasting, competitor/market analysis, pricing strategies and proposals, customer communications, and opportunity identification. Supervised internal marketing and contractor team to execute marketing plans to support product positioning and branding initiatives. Key accomplishments include:• Planned and conducted core marketing campaigns, trade shows and sales literature to ensure customers are up-to-date with the Shur-Line product portfolio of new products and product improvements. • Coordinated accelerated execution of Shur-Line rebranding project, from creation of brand standards and packaging guide to managing development of over 300 new packages. • Managed design team of internal employees and external contractors. • Improved communications with sales and representatives in the field through regular newsletters, product launch kits, and creation of an online product/image database. • Channel experienced growth in sales of over 10% and margin improvement of 4% in six months.



Southwire Company

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Senior Brand Manager / Product Manager, Moonrays and Senior Retail Channel Manager

  • Nov 2004 - Dec 2016

  Project management of landscape lighting and seasonal/promotional business units that required understanding of all core categories. Regular analysis of key market trends, including competitor product reviews, daily material costs, sales forecasting, and warehouse inventory levels. Developed marketing strategy and project timelines for new products. Coordinated new product development between local designers and Chinese factories. Negotiated pricing and exclusive product agreements, resolved conflicts with vendors. Directed creation of website, social media, packaging and marketing materials with in-house artist and outside vendors. Defined trade show and sales presentation product selection and content. Assisted in training new product managers and sales staff.Key accomplishments include:• Led marketing, sourcing and new product development to achieve consistent annual growth of Moonrays brand. Experienced increase in sales each year while managing brand. Highest maintained margin of all product lines in retail division on both domestic and direct import business.• Created product and pricing database that streamlined quoting process and provided consistent templates for quotes, specification sheets, and product listings. Dividends included greater data integrity and valuable time savings.• Developed company’s first consumer website and was responsible for annual updates. Directed addition of How-To video library in 2011 to help answer consumer’s questions. Embraced role as web administrator for both www.moonrays.com and www.Facebook.com/MoonraysOutdoorLiving • Participated in 12+ sourcing trips to Asia to evaluate and select new partner factories, build relationships with existing partners, coordinate new product development and explore potential category expansions.



Hobbico

• Wholesale
• 1 - 100 Employee

• Product Manager

  • 2002 - 2004

  Provided strategic product and operational leadership. Defined product roadmap. Positioned products to customers, analysts and sales force. Directed public relations, product marketing, market research, product branding, marketing communications, trade shows and events, company websites, advertising, direct marketing, sales team support, and business development. Managed full product lifecycle from requirements definition through customer shipments. Established new, internal system for tracking and reporting the sales of licensed products. Led negotiations with new vendors for best costs, shipping windows and payment terms.



American Cancer Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Cancer Control Representative

  • 2000 - 2002

  Challenged to coordinate community education efforts for early prevention and detection of cancer. Developed promotional materials and served as spokesperson for the agency. Recruited and trained new volunteers through persuasive speaking tactics. Challenged to coordinate community education efforts for early prevention and detection of cancer. Developed promotional materials and served as spokesperson for the agency. Recruited and trained new volunteers through persuasive speaking tactics.

• Marketing Specialist

  • 1999 - 2000

  Comprehensive and pivotal role that included defining the business plan for products and developing website content. Participated in the design and layout of magazine advertisements, sell sheets, monthly dealer mailings, and annual catalogs. Conducted marketing research to strategically position products. Created tracking forms for Magazine and Sell Sheets. Comprehensive and pivotal role that included defining the business plan for products and developing website content. Participated in the design and layout of magazine advertisements, sell sheets, monthly dealer mailings, and annual catalogs. Conducted marketing research to strategically position products. Created tracking forms for Magazine and Sell Sheets.