Experience

Profitable Web Projects SL

• Managing Director

  • Sep 2005 - Present

  Leading, delivering and participating hands-on in long term collaborations generating exceptional value for clients especially by optimising their customer/user acquisition funnels from Search through to lead or sale. AdWords, Analytics, Conversion + User-Journey Optimisation, SEO, Interface DesignEXTREME SEARCH (GOOGLE) TO LEAD FUNNEL OPTIMISATIONWeb Development and Technical Leadership, User Journey optimisation, Technical Specification, Agile project management, Scrum master especially WordPress, Drupal and bespoke PHP Email Marketing especially MailChimp including database synchronisation with legacy systems and Microsoft Dynamics 365 CRM in accordance with GDPR and developing privacy policies accordingly.E-commerce especially WooCommerce but also configuration and customisation of other open source E-commerce platformsMicrosoft Dynamics 365 especially CRMHosting and Server Management (Linux, Windows)Agile and Lean Project management Quality Control Specialist local knowledge and excellent language skills:UK / England especially London and the South East and the East Midlands Spain / Catalunya especially Barcelona, Maresme, Vic, Ripoll, Olot, Costa Brava



Xarcuteria Ferran

• Spain
• Retail Groceries

• Digital Leadership - AdWords, Conversion & Cost per Lead Optimisation, WordPress Development ES, CA

  • Sep 2015 - Present

  EXTREME FUNNEL OPTIMISATIONWordPress design + development, conversion optimisation and cost/lead optimisation. In Spanish and Catalan. Using PWP's library of technological, tracking, strategic marketing and speed enhancing know-how. EXTREME FUNNEL OPTIMISATIONWordPress design + development, conversion optimisation and cost/lead optimisation. In Spanish and Catalan. Using PWP's library of technological, tracking, strategic marketing and speed enhancing know-how.



Eversley Storage

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage

• Digital Leadership - SEO, AdWords, Analytics, UX, WordPress Development, Hosting, Quality Control

  • Apr 2004 - Present

  Keeping Eversley's digital presence at the forefront in a fiercely competitve marketplace. The latest website is a testament to what can be acheived when the right people collaborate in the right way with a user-centric approach. Lots of innovative know-how from PWP's library making this site perform and compete. EXTREME FUNNEL OPTIMISATION Keeping Eversley's digital presence at the forefront in a fiercely competitve marketplace. The latest website is a testament to what can be acheived when the right people collaborate in the right way with a user-centric approach. Lots of innovative know-how from PWP's library making this site perform and compete. EXTREME FUNNEL OPTIMISATION



Greenford Park Homes

• United Kingdom
• Real Estate

• Digital Leadership - WordPress Development, Email Marketing Quality Control and Automation

  • Apr 2004 - Present

  Successful digital marketing leading to sales of numerous park homes in South-East England via Search Engine Optimisation, Web Optimisation and Email MarketingQuality control and send responsibility for both simple one-time campaigns and automated email marketing campaigns. Successful digital marketing leading to sales of numerous park homes in South-East England via Search Engine Optimisation, Web Optimisation and Email MarketingQuality control and send responsibility for both simple one-time campaigns and automated email marketing campaigns.



The Rug Company

• United Kingdom
• Retail
• 100 - 200 Employee

• Search Enging Friendly eCommerce Web Development and Positioning - EN, ES, FR, IT, DE, RU

  • Sep 2008 - Dec 2012

  Managed delivery and development of search engine optimised Joomla! Viruemart, JoomFish, JoomSEF website in 6+ languages with multi-territory, multi-currency eCommerce to exacting design standards.Lead the development, implemetation and operation of an email marketing quality control process to handle multi-showroom marketing campaigns with multi-contributor collaboration. Final sign-off responsibility with Campaign Monitor. Managed delivery and development of search engine optimised Joomla! Viruemart, JoomFish, JoomSEF website in 6+ languages with multi-territory, multi-currency eCommerce to exacting design standards.Lead the development, implemetation and operation of an email marketing quality control process to handle multi-showroom marketing campaigns with multi-contributor collaboration. Final sign-off responsibility with Campaign Monitor.



Serif (Europe) Limited

• Internet Business Manager

  • Apr 2003 - Apr 2004

  Budget of £3.6 million GBP = €5.25 million euros.Profit and loss responsibility for internet and email marketing activity.serif.com. thegadgetstore.com, freeserifsoftware.com, harvardgraphics.comRecruited and developed a loyal and cohesive digital marketing team nearly from scratch.Implemented a system to sequence email campaigns which improved profitability via improved engadgement and retention.Lead automation and integration of business systems (also hands-on) to provide real time information: -for customers, -to replace manual procedures to free staff time-to enable rapid analysis of results and effective planning to minimize risk.-to provide alerts to notify staff before problems arose.Designed and programmed a system to predict response to offers. Achieved a 20% growth in gross profit compared to the previous year.Left to travel for a year in Europe and Latin America.

• Sales Development Manager

  • Oct 2002 - Apr 2003

  Responsible for developing efficient procedures and systems for a sales force of 75 staff.Cocreated a points system to simplify pricing, resulting in faster order processing with less errors.Introduced call auditing to improve service.Integrated the company’s attendance, telephone and database systems. A 15% improvement in work rate resulted from efficiency targetting.Restructured the commission scheme changing the emphasis to greatly improve motivation levels and synchronise the goals of the workforce and management.

• Sales Manager

  • Nov 2000 - Oct 2002

  Organised staffing, supervision, training and development.Documented procedures.Taught myself to program the telephone system to modify call routing, provide measurement of performance and generate alerts.Completely redesigned the sales model. Reduced complaints, improved future customer value and increased sales performance.

• Sales Supervisor

  • Jul 2000 - Nov 2000

• Sales Specialist

  • Jan 2000 - Jul 2000