Experience

Possibilize

• Netherlands
• Non-profit Organizations
• 1 - 100 Employee

• Project Leader for Superkracht

  • Jun 2020 - Present

  Superkracht develops the talents of young people with disabilities and makes them visible in the cultural sector. We work with music festivals and events, with concert venues and theatres. Together we create space for the unique qualities and inspiring characters of team Superkraccht.In the training, new team members are given the opportunity to discover and develop their talents, formulate learning goals and take on challenges. Based on the output, they are given a suitable task and they work on an equal level with the employees or volunteers of cultural partners.The focus goes out to their talents instead of limitations, the project highlights similarities instead of differences. This ensures that the young people can be proud of themselves and also inspire other people with and without disabilities. In this way, Superkracht contributes to a diverse and inclusive cultural sector.Superkracht is an initiative of Possibilize and is executed in close collaboration with VTV Den Haag. We work together with the following cultural partners: De Betovering, Grote Markt Den Haag, PAARD, Popronde and Sniester Festival. Superkracht was previously known as Senself. In 2020, the project was rebranded with the direct involvement of the participants. Show less

• Head of Marketing for Sencity Festival

  • Dec 2017 - Present

  Have you ever wondered how you favourite song smells, tastes or smells? Aroma jockeys, food jockeys, sign dancers and VJs take you on a quest to explore the sense tingling world of Sencity Festival where music is the centre of attention. Inspired by deaf culture, you’re able to enjoy bands, DJs, dance, theatre, interactive art installations and much more in various ways!Possibilize connects, inspires and activates to think and act in possibilities, in every situation. We enable people to use their talents and make dreams come true. Show less

• Project Leader for Senself

  • Mar 2019 - May 2020

  Senself strives to normalize the participation of people with a mental or physical disability. We offer a platform for them to discover and develop their talents. By setting up collaborations with local music festivals and cultural events, and connecting the participants to their volunteers, we achieve participation through equal interaction, genuine interest and dialogue between people with and without disabilities. Possibilize connects, inspires and activates to think and act in possibilities, in every situation. We enable people to use their talents and make dreams come true. Show less



Strive PR

• Owner/PR Manager

  • Jan 2013 - Present

  With roots in the Myspace era, Strive PR was part of the digital revolution that took over the music industry in the new millennium. We experienced the new ways of promoting music and events thoroughly, and are part of the ever changing industry since. We understand the needs of bands, artists and organizers, and therefore offer our expertise to reach a desired audience. Our selection of services include an extensive network of media relations, copywriting, and strategic campaign planning. Current: Utregse Unie 2015 // PR, partnerships and fundraising for urban culture event Soestvrijstaal // PR and fundraising for local project that stimulates creative and culture development among youngsters by organizing monthly events, offering coaching and exporting promising talent to the region. MASTER // PR for talent development program No Man's Land 2015 // PR for non-conference Past: - No Man’s Land 2014 // PR for expert meeting on talented musicians, the people behind them and the music industry (23 October 2014) - Popronde Amersfoort // PR for local edition of traveling music festival - Utregse Unie 2014 // PR for urban culture event - War of Ages // European press campaign - HAWSER // European press campaign - Northcote Festival 2014 // PR for international hardcore festival (SOLD OUT) - Soestvrijstaal 2014 // PR for monthly stage nights, the annual festival, a new annual tour and branding of the project. - Utregse Unie 2013 // PR for new urban culture event (SOLD OUT) - No Man’s Land 2013 // PR for expert meeting on talented musicians, the people behind them and the music industry - Popronde Amersfoort 2013 // PR for local edition of traveling music festival - Northcote Festival 2013 // PR for international hardcore festival (SOLD OUT) - Meet The Storm // European press campaign - Gideon // European press campaign - We Are The Knight // BeNeLux press campaign - Soestvrijstaal 2013 // PR for monthly stage nights, the annual festival and branding of the project. Show less



Legends Arising

• Blogger

  • Feb 2010 - Present

  - Maintain relationships with labels and bands in order to create content; - Experience with CMS; - Write articles; - Conduct interviews; - Divide assignments among writers; - Strategic management. - Maintain relationships with labels and bands in order to create content; - Experience with CMS; - Write articles; - Conduct interviews; - Divide assignments among writers; - Strategic management.



De Coöperatie

• Netherlands
• Book and Periodical Publishing

• Marketing Manager

  • May 2013 - Mar 2020

  De Coöperatie supports promising talent by facilitating the space for experimentation and presentation in which they can research the next steps in their process or career. We do this through three projects: - MASTER: an artist development project for urban and pop talent. - No Man's Land: an annual conference for musicians and professionals to share knowledge and talk about current issues in the industry. - CLUB NML: a reoccurring network event upcoming musical talent and young professional to gain knowledge an network with industry professionals "Exceed what is by imagining what is yet to come." Show less



BRANDSTOF

• Netherlands
• Education Administration Programs
• 1 - 100 Employee

• PR + Marketing + Finance Manager

  • Sep 2015 - Sep 2018

  After the loss of Soestvrijstaal, we developed a new project based on current research. BRANDSTOF first and foremost is a place where youngsters from the Soest area can gather every first Friday of the month. We offer a platform where they are introduced to music, art and various subcultures. One area provides a stage for young DJ's and producers, the other offers musicians the opportunity to meet other musicians, jam together and potentially form new bands. On top of that we organize workshops to stimulate the cultural development of todays youth. - Developing, writing and monitoring the project plan; - Developing and maintaining the marketing strategy; - Maintaining relationships with public relations; - In charge of social media and website; - Conceptual thinking; - In charge of finances and fundraising; - In charge of internal communications. Show less



The L.A. Journal

• United States
• Media Production

• Editor-in-chief

  • Jan 2014 - Dec 2017

  The L.A. Journal is a fanzine by online hardcore platform LegendsArising.com. The A5 format, full color magazine focusses on the good things in life: hardcore music, traveling, art, vegan/vegetarian food, opinions, and our community. - Conceptual thinking; - Maintaining relationships with labels and bands in order to create content; - Writing articles; - Conducting interviews. The L.A. Journal is a fanzine by online hardcore platform LegendsArising.com. The A5 format, full color magazine focusses on the good things in life: hardcore music, traveling, art, vegan/vegetarian food, opinions, and our community. - Conceptual thinking; - Maintaining relationships with labels and bands in order to create content; - Writing articles; - Conducting interviews.



3voor12/Utrecht

• Media Production
• 1 - 100 Employee

• Writer

  • Jan 2013 - Dec 2017

  Conducting interviews and writing articles and reviews. Conducting interviews and writing articles and reviews.



Northcote Festival

• PR Manager

  • Dec 2012 - Feb 2016

  Northcote Festival is The Netherlands’ leading hardcore/punk festival. Inspired by festivals such as Outbreak Festival (UK) and Sound & Fury Festival (USA), we wanted to bring the true spirit of hardcore to the mainland of Europe. A small venue, two stages and 20+ bands from all over the world; all in one day. - Maintaining relationships with (inter)national media partners to create content; - In charge of all physical promotional output; - In charge of social media and website. Northcote Festival is The Netherlands’ leading hardcore/punk festival. Inspired by festivals such as Outbreak Festival (UK) and Sound & Fury Festival (USA), we wanted to bring the true spirit of hardcore to the mainland of Europe. A small venue, two stages and 20+ bands from all over the world; all in one day. - Maintaining relationships with (inter)national media partners to create content; - In charge of all physical promotional output; - In charge of social media and website.



Soestvrijstaal

• Netherlands
• Mining
• 1 - 100 Employee

• PR Manager

  • Jan 2013 - Aug 2015

  Soestvrijstaal is a platform for youngsters from the Soest area who have an interest in music and art. We organize six concert nights per season where we invite talented acts, provide kids with coach courses and round up the season with the yearly Soestvrijstaal Festival. - Maintaining relationships with regional media partners in order to create content; - Maintaining relationships with public relations; - Writing press releases; - In charge of social media and website; - Conceptual thinking; - In charge of internal communications. Show less



Epitaph Records

• United States
• Musicians
• 1 - 100 Employee

• Junior PR Manager

  • Jul 2010 - Nov 2012

  - Maintain relationships with media outlets and journalists to create output;- Coordinate the work of external publicists;- Write press releases;- Maintain weekly reports with all content produced by our press team and external publicists;- Train interns.Artists include: Parkway Drive, Converge, The Menzingers, Obey The Brave, The Ghost Inside, Set Your Goals, Off With Their Heads, Every Time I Die, letlive., New Found Glory, and many more.

• Internship - Marketing employee

  • Feb 2010 - Jul 2010

  During this internship I got to know all the aspects that a record label deals with. Among my tasks were:- Maintaining weekly reports with all content produced by our press team and external publicists;- Filing press clippings;- Maintaining tour overviews.



Flevo Festival

• Netherlands
• Events Services

• Stage Manager/Creative Director

  • Apr 2011 - Aug 2012

  - Create and realize concept for stage "De Belofte"; - Artist handling; - Coordinate communications between all personnel; - Manage production. - Create and realize concept for stage "De Belofte"; - Artist handling; - Coordinate communications between all personnel; - Manage production.



Among This All

• Manager

  • Mar 2009 - Apr 2012

  As Among This All's manager I was their point of contact for bookers and other external parties. Together with singer Aad Reinds I made strategic and operational choices for the growth of the band. During this time we released two EP's and shot two music videos, of which 'Last Kiss Last Goodbye' has over 600.000 views. As Among This All's manager I was their point of contact for bookers and other external parties. Together with singer Aad Reinds I made strategic and operational choices for the growth of the band. During this time we released two EP's and shot two music videos, of which 'Last Kiss Last Goodbye' has over 600.000 views.



3FM

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Accountmanager

  • Sep 2010 - Jan 2011

  For 5 months I was the accountmanager for a college project at 3FM. Our assignment was to create a new social media strategy for one of their sub brands called Serious Talent. With Serious Talent they try to support young talent and give them something unique in return: airplay.The biggest challenge was to create an effective and efficient strategy, because 3FM didn't have a lot of budget or time to run this sub brand, though it's a very important part of 3FM as a whole. For 5 months I was the accountmanager for a college project at 3FM. Our assignment was to create a new social media strategy for one of their sub brands called Serious Talent. With Serious Talent they try to support young talent and give them something unique in return: airplay.The biggest challenge was to create an effective and efficient strategy, because 3FM didn't have a lot of budget or time to run this sub brand, though it's a very important part of 3FM as a whole.



Panama

• Spain
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Projectmanager / Conceptdevelopment

  • Sep 2009 - Jan 2010

  A four-month college project in which we developed a concept of ongoing concerts in collaboration with the Amsterdam Songwriter's Guild for Club Panama. As the team leader I maintained communication between all parties, and made sure all voices were heard. A four-month college project in which we developed a concept of ongoing concerts in collaboration with the Amsterdam Songwriter's Guild for Club Panama. As the team leader I maintained communication between all parties, and made sure all voices were heard.



Escape Poppodium

• Internship - Marketing employee

  • Feb 2009 - Jul 2009

  During this internship I worked on a marketing plan. I looked into strategic solutions for the venue to attract new crowds, and how we could translate this into an operational plan. During this internship I worked on a marketing plan. I looked into strategic solutions for the venue to attract new crowds, and how we could translate this into an operational plan.



Benefit Concert

• United States
• Civic and Social Organizations

• Organizer

  • Mar 2009 - Apr 2009

  Organizing, promotion, stagemanaging, financing Organizing, promotion, stagemanaging, financing


Sofa Sessions @ Café Urock
• Booker

  • Sep 2008 - Jan 2009

Ekko
• IT Services and IT Consulting
• School project - Marketing

  • 2009 - 2009

BrenTrend Music
• Internship

  • Feb 2008 - May 2008