Experience

Temperature Systems, Inc.

• United States
• Construction
• 1 - 100 Employee

• Residential Sales Manager

  • Aug 2023 - Present

• Territory Manager

  • Jun 2016 - Aug 2023

  Madison, Wisconsin



ACD Distribution, LLC

• United States
• Wholesale
• 1 - 100 Employee

• Vice President Sales

  • Sep 2015 - Apr 2016

  Middleton, Wisconsin Wholesale distributor of toys and games • Hired as Company's first VP to lead multigenerational inside sales team of 16 to 15% sales growth. • Implemented new sales planning process, set of KPIs, ERP data-driven sales tools, one on one coaching, and prospecting campaigns to achieve budget and increase sales rep accountability. • Identified new opportunities within toy segment, adding both new accounts and growing year over year sales with toy franchisor threefold.



Tigre-ADS USA

• Sales Manager - West

  • Mar 2012 - Aug 2015

  Janesville/Beloit, Wisconsin Area ISO 9001 certified PVC plastic fitting manufacturer for plumbing, sewer and HVAC applications. • Promoted to be PVC Company’s first Sales Manager for 13 Western states, traveled extensively to gather market and pricing intelligence and to formulate go-to-market strategy. • Ranked #1 in year over year revenue growth at 161%, #1 in new accounts with 85, and #1 in profitability with 4% increase. During this time, opened three warehouses, hired and trained multiple manufacturer's rep agencies… Show more ISO 9001 certified PVC plastic fitting manufacturer for plumbing, sewer and HVAC applications. • Promoted to be PVC Company’s first Sales Manager for 13 Western states, traveled extensively to gather market and pricing intelligence and to formulate go-to-market strategy. • Ranked #1 in year over year revenue growth at 161%, #1 in new accounts with 85, and #1 in profitability with 4% increase. During this time, opened three warehouses, hired and trained multiple manufacturer's rep agencies and trained and coached 32 joint venture company sales reps. • Promoted rapidly; originally hired to launch company Marketing Department incorporating parent company’s global brand strategy and KPIs within American market context. • Oversaw $250,000 budget to apply to technical literature, product development, strategic planning, events, branding, marketing collateral, trade promotions and loyalty programs. At one point lead Marketing, Product Management and Customer Service\Inside Sales with five direct reports. • Utilized stage gate approval process for new PVC fitting mold investments. Show less



Self-Employed

• Small Business Marketing Consultant

  • Feb 2011 - Feb 2012

  Madison, Wisconsin Area Delivered coaching, strategy and execution of cost effective marketing to small businesses focusing on marketing strategy and execution of a marketing mix that drives sales while reducing costs. Examples include a 3 to 1 ROI on a direct mail birthday marketing campaign; social media strategy, web videos, direct PR and Communications for media inquiries, press releases, establishing ad hoc partnerships and strategic alliances leading to co-op marketing opportunities and consulting and… Show more Delivered coaching, strategy and execution of cost effective marketing to small businesses focusing on marketing strategy and execution of a marketing mix that drives sales while reducing costs. Examples include a 3 to 1 ROI on a direct mail birthday marketing campaign; social media strategy, web videos, direct PR and Communications for media inquiries, press releases, establishing ad hoc partnerships and strategic alliances leading to co-op marketing opportunities and consulting and designing content for client Web sites, SEO, membership sites and WordPress Blogs. Show less



TCS | Building Automation Systems

• United States
• HVAC and Refrigeration Equipment Manufacturing
• 1 - 100 Employee

• Account Manager

  • Apr 2008 - Feb 2011

  Middleton, WI Energy management HVAC controls and SaaS manufacturer • Accountable for growing the client base through telephone sales, email marketing, CRM system use and web demonstrations. • Launched and oversaw departmental special projects paving the way for development of business during economic difficulties. Projects include: managing media relationships and published articles with the trade press; developing new proposal format used for all sales, RFP and RFQ responses reducing turnaround time… Show more Energy management HVAC controls and SaaS manufacturer • Accountable for growing the client base through telephone sales, email marketing, CRM system use and web demonstrations. • Launched and oversaw departmental special projects paving the way for development of business during economic difficulties. Projects include: managing media relationships and published articles with the trade press; developing new proposal format used for all sales, RFP and RFQ responses reducing turnaround time by 50% and improving progression through the rounds of approvals. • Created email lead nurturing campaign increasing prospect response of email and phone inquiries by 45%. Show less



Midas Management Consulting LLC

• Cost Reduction Consultant

  • Aug 2004 - Nov 2008

  Madison, Wisconsin Area Utility, waste and recycling cost reduction projects for clients ranging from local non-profits to $2 Billion in revenue. • Cold called and consultatively cross sold C-level executives and small business owners utility, waste and recycling cost reduction consulting services.



CUNA Mutual Group

• United States
• Financial Services
• 700 & Above Employee

• Marketing Manager and Project Manager for Fortune 750 Financial Services and Mortgage Firm

  • Jan 1997 - Aug 2004

  Madison, Wisconsin Area Fortune 750 financial services organization for Credit Unions and their members. • Promoted to direct both the B2B and B2C Marketing efforts of the Mortgage Division. Oversaw $300,000 budget that supported a 12 person B2B sales team and a 12 person B2C mortgage origination call center. • Promoted rapidly through a series of increasingly responsible Marketing and Project Management positions. Originally hired to work on project teams creating new businesses for the Company. • Earned… Show more Fortune 750 financial services organization for Credit Unions and their members. • Promoted to direct both the B2B and B2C Marketing efforts of the Mortgage Division. Oversaw $300,000 budget that supported a 12 person B2B sales team and a 12 person B2C mortgage origination call center. • Promoted rapidly through a series of increasingly responsible Marketing and Project Management positions. Originally hired to work on project teams creating new businesses for the Company. • Earned award for lead Project Management role in breaking down barriers and working cross functionally with senior- and C-level executives to execute a major restructuring of Company’s Account Vice President sales team. • Mentored by several VPs and SVPs through the company’s Formal Mentoring Program. Show less