Experience

The Lorenz Corporation

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Digital Strategy

  • Feb 2019 - Present

  · Analyzed business performance, market trends, and competitor activity to identify and recommend to leadership new opportunities for technical features, products, and improvements.· Owned the development, maintenance, and support of multiple company websites, working cross-functionally to identify technical requirements, and with external partners for development.· Developed digital marketing strategy across all publishing areas.· Provided periodic product metadata updates to key vendors, partners, and retailers.· Managed the development, launch, and content of digital sheet music subscription service. Show less

• Director of Music Publishing

  • Dec 2016 - Feb 2019

  · Managed creative direction, development, digitization, and publication life cycles for multiple sheet music product lines.· Made data-driven decisions to overhaul marketing strategy and advertising collateral, resulting in record revenue and growth.· Negotiated licensing, royalty, and work-for-hire agreements for new publications, and ensured registration of works with music rights agencies.· Oversaw the integration of a newly acquired publisher’s catalog into existing data structure.· Collaborated across departments to adapt new acquisition’s business processes into standard operations.· Coordinated with internal teams and outside vendors to meet production schedule demands.· Drove pricing strategy for most product lines. Show less

• Music Publishing Specialist

  • Jul 2014 - Nov 2016

  · Coordinated new product workflow from development through manufacturing.· Formatted and stored digital music assets for website and marketing needs.· Executed administrative tasks supporting new product development and advertising.· Entered product metadata into ERP frontend and copyright/royalty database.· Created custom reports for all areas of the business using SQL, Access, and Excel.



University of Hartford

• United States
• Higher Education
• 700 & Above Employee

• Technical Services Assistant, Allen Library

  • Sep 2013 - Jun 2014



Extra Space Storage

• United States
• Real Estate
• 700 & Above Employee

• Store Manager

  • Jul 2011 - Jul 2012



University of Tennessee

• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant

  • Aug 2009 - May 2011

  Taught two undergraduate music theory courses each semester; assisted in management of the UT School of Music's instructional computer lab and composition lab. Taught two undergraduate music theory courses each semester; assisted in management of the UT School of Music's instructional computer lab and composition lab.