Senior Vice President of Client Services

• Jan 2020 - Present

Since taking on this role, I make it a point to show our clients the value we can bring to their business in all areas of marketing and promotions. We ask the questions, dive deep into “what can be better?”, and bring different views and ideas to the table. We’re launching new capabilities and enhancing data and insights geared towards creating better campaigns and working closely across all our internal teams to stay focused on our goal of providing the best client service. We’re doing amazing things here, check it out here: https://marketingresources.com/I've been on the project management side, account director, and client services focus. I've launched Super Bowl programs, and continually researched accounts across automotive, financial services, and consumers packaged goods. I mentor and create goals for every member of my team, spending dedicated time each week to making sure they stay on the right track with their development. •Develop strategic client relationships to support and drive growth at the company•Lead on agency teams, plan for resource allocation from our internal and external teams, review project timelines and key deliverables to make our teams the most efficient possible. •Drive business development efforts•Strategy, account management, and delivery for key accounts and clients•Marketing Promotions, Loyalty programs, Sweepstakes, Games, Contests•Lead and mentor the client services and strategy teams•Empower and lead our project management team to improve efficiency and take our projects from initiation to close•Clients: PepsiCo, Credit One Bank, Harley Davidson Financial Services, Prairie Farms, DRiV Show less

Vice President of Client Services

• Mar 2019 - Dec 2019

Vice President, Production

• Mar 2016 - Feb 2019

This was a new role created at the company and was a lot of fun. Our focus here was on delivery of program and all the aspects that went into that. I oversaw the work with digital assets, web development, quality assurance, video, social media, and more. We also had a handful of clients that needed our help with printing or production needs on promotion; things like game pieces, POS materials, or cards handed out at events. Having solid experience from my time overseeing print work and promotions for some of our largest clients, we decided to create a role where I could handle all production requests, bring in the right vendors, and then set up our team to make sure everything was done to the client’s specs and scope. I also had a lot of fun consistently sitting down with our sales team, running through new and unique digital and printing ideas or samples, and offering up ways this may be used on their client's or prospects' brands. I continued as the lead contact for the PepsiCo account, ensuring the work and relationships we started building with our key brand contacts did not fade and continued to improve. Our team created new data platforms and systems that would help our clients more efficiently, and quickly, launch programs and gain valuable insights into consumer activity. We also bulked up our digital offerings with site development, data, and tracking. •Establish marketing goals and objectives to create dynamic promotions, including loyalty programs, contest, sweepstakes, and games•Focus on identifying new opportunities to help strengthen and improve marketing programs•Data analysis of client programs to help monitor success and build future programs•Handle all print production and vendor sourcing for all game piece production •Negotiate pricing with print suppliers/vendors to provide the best cost and value to our clients•Finalize and oversee project details, scope of work, and timelines for all company production projects Show less

Account Supervisor -- PepsiCo

• Jan 2014 - Feb 2016

I wanted to focus more on the client-facing side vs. the behind-the-scenes work on the projects. I took pride in the fact that we responded well to client needs, and I always felt comfortable proactively putting different ideas out there, and responding quickly to challenges. Stepping into this role, I was still overseeing our project team, and started guiding us more on the path of account management, while still balancing the executional process we need to get things done. Making the change was the point that we really started seeing progress in our responses, client requests, and projects that we were involved with. It was a grind, and I’ll give our team credit that we continued to learn from our mistakes and persistently get in front of our clients with value they could take to their teams.Client: PepsiCo•Identified project resources needed for marketing campaigns and projects•Implemented a performance plan to execute promotional marketing programs•Encouraged consistent engagement and communication with clients to determine needs and identify issues•Established project marketing cycle; including ideation, schedules and budget, and execution•Conducted on-site auditing at PepsiCo facilities to handle promotional security and production•Handled vendors to implement specific procedures for managing promotional production•Negotiated budgets and scopes of work for project and account management team•Communicated with PepsiCo brands to align marketing goals, strategies, and tactics•Identified effective marketing solutions to create awareness and increase purchase on programs•Guided account management team to develop and expand their marketing knowledge•Tracked project timelines and supported team to remove roadblocks and handle potential issues•Identified risk and areas of exposure for PepsiCo and Slant Marketing programs•Reviewed and implemented change request•Organized all project management procedures Show less

Senior Project Manager

• Mar 2012 - Dec 2013

•Designed all project management procedures and processes•Established project plan to ensure successful execution from start to finish•Managed project management team’s workload and activities•Tracked complex schedules, scopes, and budgets for marketing programs•Executed marketing programs for Gatorade, Raising Cane’s, Pepsi, and Mountain Dew •Revised invoice management process to better track current and outstanding payments•Analyzed project performance data to determine efficiencies and future improvement Show less

Project Manager

• Sep 2008 - Feb 2012

Continued the strong work managing the unique details of our client's programs. Not many marketers can say this, but part of our management was, literally, going to the facilities that made the products for our CPG/QSR clients and making sure things went smooth from the start. We would always preach - you can have an amazing programs, captivating creative, a great media strategy, and engaging website, but if there's no product on shelf for consumers to buy, then this may all be waste. We took pride that we were front lines, in the trenches with the partners and facilities helping make sure our client's product was perfect. •Prepared scopes of work for PepsiCo promotional marketing programs•Tracked project schedules, scope, budget, and billing details•Managed security of winning artwork and messages•Oversaw promotional production at PepsiCo suppliers and bottlers•Identified and discussed risk and areas of exposure for my projects•Assigned specific tasks and deliverable to internal and external vendors•Managed MRI digital and fulfillment teams with project execution•Reviewed client change request and issued for scope change approval Show less

Associate Project Manager

• Sep 2007 - Aug 2008

Having a strong passion and interest in the marketing world, I jumped at the opportunity to take on this role. I wanted to learn more about the business, work within a driven team, and have a chance to do work with great clients. Our role was more execution basedl, focusing on getting things done behind the scenes and making sure our client was happy with the results.•Supported the project management team with daily tasks on PepsiCo projects•Owned the entire PepsiCo sampling process to ensure high quality product entered market•Prepared conference call agendas and reports for PepsiCo weekly meetings•Reviewed project deliverables met client standards Show less

Store Manager

• Oct 2006 - Aug 2007

One-stop selection for all running needs. I loved the opportunity to run one of their locations, stay connected with the running community, and help provide the best gear on the market. Call it some early grassroots marketing, but I needed to boost our numbers for our weekly fun runs and attract some new patrons to the store, which usually helped us increase weekly sales numbers. I ended up walking door-to-door to some of the local businesses, asking if they would want to sponsor a weekly fun run, and in exchange, I’d help promote their services to our athletes. I even got a few local restaurants to help with post-run snacks, which were definitely a fan favorite. To encourage people to show up for our weekly runs, I made sure to promote with each visit and drop a card in their bag as a friendly reminder. I also had the opportunity to speak at the local fitness center during their local business spotlight, and give a presentation on the benefits of speciality shoes and how our experience is more tailored to the customers' needs. This also included responsibility for work schedules, store layout and maintenance, and reporting daily and monthly sales figures. Show less