Experience

Eternal Water
• United States
• Non-profit Organizations
• Regional Sales Manager-New England

  • Feb 2022 - Present

Drink Simple
• United States
• Food and Beverage Services
• 1 - 100 Employee
• Director of Sales

  • Mar 2019 - Present


VEB-Venturing & Emerging Brands at The Coca-Coca Company

• Region Director NE & Upstate NY at VEB-Venturing & Emerging Brands, at The Coca-Cola Company

  • Feb 2018 - Feb 2019

  Region Director NE and Upstate NY, Coca Cola North America Venturing & Emerging Brands • Responsible for budget management, sales planning and Key Accounts calls. • Responsible for training and developing a team of up to three Sales Director’s in the NE and Upstate NY market. • Motivate and support VEB Sales Team to achieve assigned goals in each of their territories. • Responsible for every channel of business with the CCNNE bottling system and 30 CCNNE Sales Centers located in… Show more Region Director NE and Upstate NY, Coca Cola North America Venturing & Emerging Brands • Responsible for budget management, sales planning and Key Accounts calls. • Responsible for training and developing a team of up to three Sales Director’s in the NE and Upstate NY market. • Motivate and support VEB Sales Team to achieve assigned goals in each of their territories. • Responsible for every channel of business with the CCNNE bottling system and 30 CCNNE Sales Centers located in NE and Upstate NY market. • Responsible for preparing CCNNE Headquarter calls monthly to ensure proper communication. • Manage weekly volume and goals through VEB DSD Tracker and CCNNE Margin Minder. • Effectively communicate all promotions, price package plans and marketing programs to CCNNE HQ’s. • Drive innovation through new product launches and initiate new and existing product Blitz’s in market. • Align with all VEB Marketing teams to ensure proper event planning at all major Key Accounts. Show less Region Director NE and Upstate NY, Coca Cola North America Venturing & Emerging Brands • Responsible for budget management, sales planning and Key Accounts calls. • Responsible for training and developing a team of up to three Sales Director’s in the NE and Upstate NY market. • Motivate and support VEB Sales Team to achieve assigned goals in each of their territories. • Responsible for every channel of business with the CCNNE bottling system and 30 CCNNE Sales Centers located in… Show more Region Director NE and Upstate NY, Coca Cola North America Venturing & Emerging Brands • Responsible for budget management, sales planning and Key Accounts calls. • Responsible for training and developing a team of up to three Sales Director’s in the NE and Upstate NY market. • Motivate and support VEB Sales Team to achieve assigned goals in each of their territories. • Responsible for every channel of business with the CCNNE bottling system and 30 CCNNE Sales Centers located in NE and Upstate NY market. • Responsible for preparing CCNNE Headquarter calls monthly to ensure proper communication. • Manage weekly volume and goals through VEB DSD Tracker and CCNNE Margin Minder. • Effectively communicate all promotions, price package plans and marketing programs to CCNNE HQ’s. • Drive innovation through new product launches and initiate new and existing product Blitz’s in market. • Align with all VEB Marketing teams to ensure proper event planning at all major Key Accounts. Show less



VEB-Venturing & Emerging Brands at The Coca Cola Company

• Senior Area Sales Manager

  • Aug 2014 - Jan 2018

  Sr. Area Sales Manager NE, Coca Cola North America Venturing & Emerging Brands • Area Sales Manager with over twenty years of experience hiring, supervising, training, motivating sales staff as well as planning, forecasting and executing sales promotions • Create and implemented sales strategies that have increased brand volume and revenue by up to 35% in 2016 • Create and implement sales and bonus compensation plans for sales representatives • Developed a more efficient sales… Show more Sr. Area Sales Manager NE, Coca Cola North America Venturing & Emerging Brands • Area Sales Manager with over twenty years of experience hiring, supervising, training, motivating sales staff as well as planning, forecasting and executing sales promotions • Create and implemented sales strategies that have increased brand volume and revenue by up to 35% in 2016 • Create and implement sales and bonus compensation plans for sales representatives • Developed a more efficient sales process by providing weekly market updates to all bottlers • Manage twenty Coca-Coca Bottlers and all segments of business and 3 direct reports Results: Grew VEB brands by up to 35% year over year Awards: Honest Tea Million Case Milestone Award in 2015 Show less Sr. Area Sales Manager NE, Coca Cola North America Venturing & Emerging Brands • Area Sales Manager with over twenty years of experience hiring, supervising, training, motivating sales staff as well as planning, forecasting and executing sales promotions • Create and implemented sales strategies that have increased brand volume and revenue by up to 35% in 2016 • Create and implement sales and bonus compensation plans for sales representatives • Developed a more efficient sales… Show more Sr. Area Sales Manager NE, Coca Cola North America Venturing & Emerging Brands • Area Sales Manager with over twenty years of experience hiring, supervising, training, motivating sales staff as well as planning, forecasting and executing sales promotions • Create and implemented sales strategies that have increased brand volume and revenue by up to 35% in 2016 • Create and implement sales and bonus compensation plans for sales representatives • Developed a more efficient sales process by providing weekly market updates to all bottlers • Manage twenty Coca-Coca Bottlers and all segments of business and 3 direct reports Results: Grew VEB brands by up to 35% year over year Awards: Honest Tea Million Case Milestone Award in 2015 Show less



Honest Tea, Inc.

• Senior Area Sales Manager

  • Aug 2010 - Aug 2014

  Sr. Area Sales Manager NE, Honest Tea Inc. • Area Sales Manager with over fifteen years of experience hiring, supervising, training, motivating sales staff as well as planning, forecasting and executing sales promotions • Create and implemented sales strategies that have increased brand volume and revenue by up to 42% between 2010 and 2014 • Create and implement sales and bonus compensation plans for sales representatives • Developed a more efficient sales process by providing… Show more Sr. Area Sales Manager NE, Honest Tea Inc. • Area Sales Manager with over fifteen years of experience hiring, supervising, training, motivating sales staff as well as planning, forecasting and executing sales promotions • Create and implemented sales strategies that have increased brand volume and revenue by up to 42% between 2010 and 2014 • Create and implement sales and bonus compensation plans for sales representatives • Developed a more efficient sales process by providing weekly market updates to all bottlers • Manage Ten Coca-Coca Bottlers and all segments of business and 3 direct reports Results: Grew VEB brands by up to 42% year over year Awards: Honest Tea Fire In The Belly Award in 2011, 2012 & 2013 Show less Sr. Area Sales Manager NE, Honest Tea Inc. • Area Sales Manager with over fifteen years of experience hiring, supervising, training, motivating sales staff as well as planning, forecasting and executing sales promotions • Create and implemented sales strategies that have increased brand volume and revenue by up to 42% between 2010 and 2014 • Create and implement sales and bonus compensation plans for sales representatives • Developed a more efficient sales process by providing… Show more Sr. Area Sales Manager NE, Honest Tea Inc. • Area Sales Manager with over fifteen years of experience hiring, supervising, training, motivating sales staff as well as planning, forecasting and executing sales promotions • Create and implemented sales strategies that have increased brand volume and revenue by up to 42% between 2010 and 2014 • Create and implement sales and bonus compensation plans for sales representatives • Developed a more efficient sales process by providing weekly market updates to all bottlers • Manage Ten Coca-Coca Bottlers and all segments of business and 3 direct reports Results: Grew VEB brands by up to 42% year over year Awards: Honest Tea Fire In The Belly Award in 2011, 2012 & 2013 Show less



Capco Concessions DBA/ Shelly's Cafe & Deli

• President/Owner

  • Mar 2007 - Jul 2010

  President/Owner Capco Concessions, Inc. Shrewsbury, MA • Restaurant owner responsible for all daily operations of a delicatessen, ice cream shop and catering business • Responsible for maintaining daily/weekly inventory • Hired, trained, and maintained a team of 25 employees • Performed bookkeeping, payroll, marketing/advertising Results: Grew business to double digit growth year over year for full… Show more President/Owner Capco Concessions, Inc. Shrewsbury, MA • Restaurant owner responsible for all daily operations of a delicatessen, ice cream shop and catering business • Responsible for maintaining daily/weekly inventory • Hired, trained, and maintained a team of 25 employees • Performed bookkeeping, payroll, marketing/advertising Results: Grew business to double digit growth year over year for full term of ownership Awards: Reader’s Choice Awards for #1 Ice Cream Shop In Shrewsbury Ma 2009 Show less President/Owner Capco Concessions, Inc. Shrewsbury, MA • Restaurant owner responsible for all daily operations of a delicatessen, ice cream shop and catering business • Responsible for maintaining daily/weekly inventory • Hired, trained, and maintained a team of 25 employees • Performed bookkeeping, payroll, marketing/advertising Results: Grew business to double digit growth year over year for full… Show more President/Owner Capco Concessions, Inc. Shrewsbury, MA • Restaurant owner responsible for all daily operations of a delicatessen, ice cream shop and catering business • Responsible for maintaining daily/weekly inventory • Hired, trained, and maintained a team of 25 employees • Performed bookkeeping, payroll, marketing/advertising Results: Grew business to double digit growth year over year for full term of ownership Awards: Reader’s Choice Awards for #1 Ice Cream Shop In Shrewsbury Ma 2009 Show less



Coca Cola Enterprises

• United States
• Manufacturing
• 1 - 100 Employee

• Area Sales Manager/District Sales Manager Cold Drink

  • 2003 - 2007

• District Sales Manager/Territory Account Manager/Business Developement

  • 1996 - 2007

  2003 - 2007 District Sales Manager, Coca Cola Enterprises, Inc. Westborough, MA • Responsible health/hospital, plant/office, education, amusement/recreation, lodging, and wholesale channels of business • Managed six direct reports including: Cold Drink Account Managers, College Marketing Manager and… Show more 2003 - 2007 District Sales Manager, Coca Cola Enterprises, Inc. Westborough, MA • Responsible health/hospital, plant/office, education, amusement/recreation, lodging, and wholesale channels of business • Managed six direct reports including: Cold Drink Account Managers, College Marketing Manager and Merchandiser • Executed monthly, quarterly, and annual marketing and sales plans, programs to achieve cold drink volume and profit goals and created comprehensive annual business plan to deliver market unit objective • Lead contact for large key accounts such as Staples, TJX, WPI, Worcester State, Holy Cross, and UMass Medical and negotiated all ROI’s RFA’s, cold drink contracts, new and renewal. Awards: Awarded District Sales Manager of the Year, competing against 32 District Sales Managers in the North East. 2001 - 2003 Business Development Representative, Coca Cola Enterprises, Inc. Westborough, MA 1998 - 2001 Category 1 Account Manager, Coca Cola Enterprises, Inc. Westborough, MA 1996 - 1998 Category 1, 2, & 3 Account Manager- Coca Cola Enterprises, Inc. Westborough, MA



Big Y World Class Market

• United States
• Retail Groceries
• 700 & Above Employee

• Assistant Grocery Manager

  • 1990 - 1995

  Assistant Grocery Manager, Big Y Foods, Springfield, MA • Responsible for a staff of 150, handled training, and motivation of all employees • Created merchandise displays and set up promotions • Communicated with vendor representatives regarding return authorization Assistant Grocery Manager, Big Y Foods, Springfield, MA • Responsible for a staff of 150, handled training, and motivation of all employees • Created merchandise displays and set up promotions • Communicated with vendor representatives regarding return authorization