Experience

Foster the City

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Product Management

  • Aug 2023 - Present

• Product Designer

  • Jun 2023 - Aug 2023


Salt + Light
• United States
• Mental Health Care
• 1 - 100 Employee
• Product Designer

  • Jul 2023 - Present


Wonder and Wander Digital

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Lead Designer

  • Mar 2022 - May 2023

  Lead product strategy consulting for small mission-driven startups finding product market fit and launching an MLP. Design seamless, delightful, data-driven user experiences quickly from conception to flows, high-fidelity mockups and prototyping. Test designs with users and synthesize data into actionable insights. Lead product strategy consulting for small mission-driven startups finding product market fit and launching an MLP. Design seamless, delightful, data-driven user experiences quickly from conception to flows, high-fidelity mockups and prototyping. Test designs with users and synthesize data into actionable insights.



AVB Marketing

• United States
• Advertising Services
• 100 - 200 Employee

• Visual Designer

  • Sep 2019 - May 2022

  Spearheaded company rebrand and style guide documentation. Conceptualized, prototyped, and launched new company website based on product requirements. Deemed “Jack of All Trades” as a highly organized, self-motivated designer working across Events, Tabs and Digital Marketing departments. Overhauled and digitized old tabloid production resulting in 30% increase in client participation, new vendor partners in mattress and furniture industries, and 120% increase in add-to-carts year-over-year. Spearheaded company rebrand and style guide documentation. Conceptualized, prototyped, and launched new company website based on product requirements. Deemed “Jack of All Trades” as a highly organized, self-motivated designer working across Events, Tabs and Digital Marketing departments. Overhauled and digitized old tabloid production resulting in 30% increase in client participation, new vendor partners in mattress and furniture industries, and 120% increase in add-to-carts year-over-year.



ASUCD Creative Media

• United States
• Advertising Services
• 1 - 100 Employee

• Design Director at Creative Media

  • Mar 2018 - Sep 2019

  Transformed the ASUCD brand identity and its 40+ sub organizations. Increased number of visits to the Pantry by 148%. Drove Winter Elections 2018 campaign voter participation up by 23%. Communicated with stakeholders and directed marketing, engineering, and video teams in creating campaigns, websites, and marketing collateral.

• Graphic Designer at Creative Media

  • Sep 2017 - Feb 2018



Community Futures, Community Lore

• Brand Identity and Website Designer

  • Jun 2018 - Aug 2019

  Rebranded CFCL with a fresh logo, color palette, and brand assets. Wireframed and shipped a new website design. Illustrated graphics to be used on the website and in the printed materials. Rebranded CFCL with a fresh logo, color palette, and brand assets. Wireframed and shipped a new website design. Illustrated graphics to be used on the website and in the printed materials.



InPrint Magazine

• United States
• Design Services
• 1 - 100 Employee

• Art Director & Co-Director

  • Sep 2018 - Jun 2019

  Art direct and lead the graphics team of ten people in branding InPrint's 3rd annual issue, Impact. Facilitate weekly brainstorms, critique sessions, and manage communication between members.Oversee and compile the final magazine, and communicate with the printer to ensure there are no errors.Lead workshops and produce tutorials based on the needs of the team members and interests.

• Founding Co-Director and Creative Director

  • Aug 2016 - Jun 2019

  Co-founded a student-produced annual magazine featuring student work, interviews with alumni and professors, and articles on design. Art-directed 10 graphic designers in the production of 3 issues. Grew the organization to 25+ members in 3 cross-functional teams (Graphics, Writing, and Marketing Design).



Consumer Energy Interfaces Lab

• Visual Communication Designer

  • Feb 2018 - Oct 2018

  Illustrated infographics representing research data and insights collected by behavioral scientists and graduate students. Initiated the compilation of the company portfolio brochure with notable research projects. Illustrated infographics representing research data and insights collected by behavioral scientists and graduate students. Initiated the compilation of the company portfolio brochure with notable research projects.



University of California, Davis

• United States
• Higher Education
• 700 & Above Employee

• Student Graphic Designer - Student Affairs Marketing and Communications

  • Jun 2017 - Sep 2017

  SAMC offers marketing and communications support to the Division of Student Affairs. Our goal is to contribute to the success of your student-focused event or program by providing compelling, creative and strategic communications. Services include print publications, websites and leveraging social media to create an interactive community experience.My responsibilities as a student graphic designer involved: - Creating and conceptualizing logos, brand identities, printed materials (flyers, brochures, posters, banners, menus, etc.), social media ads, and LCDs for various UCD organizations to reach a population of over 30,000 students on campus- Work on 2-3 projects at a time with little supervision and quick turnaround, while ensuring that all designs follow UCD branding guidelines- Collaborate with student manager and senior designer to guarantee the delivery of high quality work to all clients Show less

• Undergraduate Teaching Assistant in Design

  • Jun 2017 - Aug 2017

  - Assisted a professor in teaching an upper division typography course (DES 115: Letterforms and Type)- Advised students in graphic design and typography principles and encouraged creative thinking- Closely collaborated with professor in course materials and grading- Provided feedback on student work during critiques and studio time- Corresponded with students via email and Canvas; sent out class announcements twice a week.

• East Asian Studies (EAS) Student Assistant

  • Jan 2017 - Jun 2017

  The undergraduate study of East Asia at UC Davis draws faculty from many disciplines, such as anthropology, history, sociology, economics, political science, and language, to create courses that are specifically dedicated to East Asian studies. As a student assistant working directly with and under the program coordinator, my work involves a variety of design, photography, event experience, and information organization. I create flyers for the various events hosted by the department, advertise those events on the Facebook page and on our official website, as well as photograph and staff the events. I also work as a team with another student assistant to come up with ideas of how to improve the EAS website, social presence and reach. Show less



Design Careers Club at UC Davis

• Exhibits Designer

  • Feb 2017 - Jun 2017

  Design Careers Club is an organization dedicated to connect design students with their alumni, peers, and professors to further develop their career perspectives and ambitions. We collaborate with the Design Department to put on 3 major student-run events such as Alumni Networking Day, Internship Night, and the Design Career Fair. We plan, staff, outreach, and design these events ourselves through the work of our different teams: graphics, event experience, exhibits, workshops, outreach, web design, and finance. Being a part of these teams gives students a chance to develop their skills and gain experience in working in a team. As a member of the exhibits team, I help design and build various exhibits for 3 major events held by the organization. We collaborate with the other teams in the club, such as Graphics, Event Experience, and Finance, to create the best exhibits within the guidelines of the event space and budget. Currently, our team is working on a photo booth and large wall exhibit for the annual Design Career Fair. Show less



Davis Women in Business

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Graphic Designer

  • Feb 2017 - Mar 2017

  Davis Women in Business is an organization that strives to empower young women to become successful leaders in the world of business. We are focused on helping our members get to the next level through a tighter-knit community of motivated, like-minded individuals and high quality professional development opportunities. We provide a community for our members to gain personal confidence, strong business acumen, leadership experience, and a close network. As a graphic designer on the Marketing and Design committee of DWIB, my responsibilities involve developing and expanding upon DWIB's young brand through the creation of Facebook banners and apparel. In April 2017, we will be hosting the Own It Summit at Davis, so I am working with two others to create the branding and promotional material for that event. Learn more: www.daviswomeninbusiness.com Show less



Quonfucius Productions

• Brand Identity Designer

  • Aug 2016 - Sep 2016

  Quonfucius Productions is a youtube channel that strives to produce high-quality videos aimed at the student demographic. The channel seeks to create short films that explore topics in a variety of genres ranging from lighthearted comedies to contemplative dramas. I was commissioned to develop a consistent brand identity for the channel that would reflect the high-quality content that the channel strives for and to help it stand out amongst the large amounts of content on Youtube. I designed the logo, channel banner, the intro/outro of the client's videos, and compiled everything into a brand style guide that could be referenced when needed to ensure proper use of all the designs. Show less