Experience

Global Christian Relief

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Marketing & Communications Officer

  • Jul 2014 - Present

  GCR is a non-profit organization that works in the world's most oppressive countries supporting Christians who are persecuted for their faith. At GCR we combine data-driven, performance marketing and powerful stories to create tailored experiences for supporters at every lifecycle stage. GCR is a non-profit organization that works in the world's most oppressive countries supporting Christians who are persecuted for their faith. At GCR we combine data-driven, performance marketing and powerful stories to create tailored experiences for supporters at every lifecycle stage.



RareInk, Inc.

• Spectator Sports
• 1 - 100 Employee

• Founder

  • Aug 2009 - Jul 2014

  RareInk is a start-up e-commerce company with the mission of creating accessible and extraordinary art for music and sports fans. Core to RareInk's marketing strategy is leveraging search, social media, digital marketing, and key influencer PR to build the brand, drive traffic, and achieve conversions. RareInk is a start-up e-commerce company with the mission of creating accessible and extraordinary art for music and sports fans. Core to RareInk's marketing strategy is leveraging search, social media, digital marketing, and key influencer PR to build the brand, drive traffic, and achieve conversions.



The Upper Deck Company

• Manufacturing
• 200 - 300 Employee

• Vice President, Brand & Product Development

  • May 2005 - Jul 2009

  Upper Deck Authenticated (UDA) is the sports memorabilia division of Upper Deck. Led an agile team of 25 that managed product development, brand management, consumer marketing, e-commerce, specialty & mass retail distribution, the company store, and auctions. Upper Deck Authenticated (UDA) is the sports memorabilia division of Upper Deck. Led an agile team of 25 that managed product development, brand management, consumer marketing, e-commerce, specialty & mass retail distribution, the company store, and auctions.



Outreach, Inc.

• United States
• Advertising Services
• 100 - 200 Employee

• GM, Marketing Products Division

  • Oct 2003 - Apr 2005

  Outreach deploys a B2B model to reach and resource churches with media, film, books, direct mail, signage, and live events. Led a team of 20 that managed marketing, product development, e-commerce, direct mail programs, and a customer call center. Outreach deploys a B2B model to reach and resource churches with media, film, books, direct mail, signage, and live events. Led a team of 20 that managed marketing, product development, e-commerce, direct mail programs, and a customer call center.



The Upper Deck Company

• Manufacturing
• 200 - 300 Employee

• Vice President, Product Development

  • Mar 1992 - Sep 2003

  Privately held sports trading card company with licenses in the four major sports - NFL, NBA, MLB, and the NHL. Assignments included brand marketing, events, product development, licensing, new business models, mergers & acquisitions, and managing international distribution. Privately held sports trading card company with licenses in the four major sports - NFL, NBA, MLB, and the NHL. Assignments included brand marketing, events, product development, licensing, new business models, mergers & acquisitions, and managing international distribution.