Tim Keef
Chief Marketing Officer at University of California, Irvine Division of Continuing Education- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Jessica Katz
Working with Tim at RED Digital Cinema was an absolute pleasure. When it came time to grow the marketing department, I couldn't have asked for a better mentor than Tim. He brought years of experience leading digital and integrated marketing efforts and a finesse for management and teamwork. He led our team to the next level through innovative and strategic plans that generated great ROI for the company. He is very intelligent, creative, pleasant and a hard worker. I am very thankful for the time we worked together and all of the knowledge I gained while working alongside him. I would definitely recommend Tim, and hope to work with him again someday.
Todd Anderson
Tim was a refreshing addition to the Online Sales and Marketing (ecommerce) team at RED. As our digital marketing needs grew, we needed someone with Tim's experience, knowledge, and attitude on our team. We interviewed tons of candidates and liked Tim so much we put a full-court press on him to come aboard. Tim did not disappoint. He was able to take the work that the department had done on several initiatives and push them over the approval hurdles. In all efforts, he was friendly, positive, and willing to find solutions to problems. It was a pleasure to work with Tim and I know he's an asset to any team.
Jessica Katz
Working with Tim at RED Digital Cinema was an absolute pleasure. When it came time to grow the marketing department, I couldn't have asked for a better mentor than Tim. He brought years of experience leading digital and integrated marketing efforts and a finesse for management and teamwork. He led our team to the next level through innovative and strategic plans that generated great ROI for the company. He is very intelligent, creative, pleasant and a hard worker. I am very thankful for the time we worked together and all of the knowledge I gained while working alongside him. I would definitely recommend Tim, and hope to work with him again someday.
Todd Anderson
Tim was a refreshing addition to the Online Sales and Marketing (ecommerce) team at RED. As our digital marketing needs grew, we needed someone with Tim's experience, knowledge, and attitude on our team. We interviewed tons of candidates and liked Tim so much we put a full-court press on him to come aboard. Tim did not disappoint. He was able to take the work that the department had done on several initiatives and push them over the approval hurdles. In all efforts, he was friendly, positive, and willing to find solutions to problems. It was a pleasure to work with Tim and I know he's an asset to any team.
Jessica Katz
Working with Tim at RED Digital Cinema was an absolute pleasure. When it came time to grow the marketing department, I couldn't have asked for a better mentor than Tim. He brought years of experience leading digital and integrated marketing efforts and a finesse for management and teamwork. He led our team to the next level through innovative and strategic plans that generated great ROI for the company. He is very intelligent, creative, pleasant and a hard worker. I am very thankful for the time we worked together and all of the knowledge I gained while working alongside him. I would definitely recommend Tim, and hope to work with him again someday.
Todd Anderson
Tim was a refreshing addition to the Online Sales and Marketing (ecommerce) team at RED. As our digital marketing needs grew, we needed someone with Tim's experience, knowledge, and attitude on our team. We interviewed tons of candidates and liked Tim so much we put a full-court press on him to come aboard. Tim did not disappoint. He was able to take the work that the department had done on several initiatives and push them over the approval hurdles. In all efforts, he was friendly, positive, and willing to find solutions to problems. It was a pleasure to work with Tim and I know he's an asset to any team.
Jessica Katz
Working with Tim at RED Digital Cinema was an absolute pleasure. When it came time to grow the marketing department, I couldn't have asked for a better mentor than Tim. He brought years of experience leading digital and integrated marketing efforts and a finesse for management and teamwork. He led our team to the next level through innovative and strategic plans that generated great ROI for the company. He is very intelligent, creative, pleasant and a hard worker. I am very thankful for the time we worked together and all of the knowledge I gained while working alongside him. I would definitely recommend Tim, and hope to work with him again someday.
Todd Anderson
Tim was a refreshing addition to the Online Sales and Marketing (ecommerce) team at RED. As our digital marketing needs grew, we needed someone with Tim's experience, knowledge, and attitude on our team. We interviewed tons of candidates and liked Tim so much we put a full-court press on him to come aboard. Tim did not disappoint. He was able to take the work that the department had done on several initiatives and push them over the approval hurdles. In all efforts, he was friendly, positive, and willing to find solutions to problems. It was a pleasure to work with Tim and I know he's an asset to any team.
Experience
-
University of California, Irvine Division of Continuing Education
-
United States
-
Higher Education
-
1 - 100 Employee
-
Chief Marketing Officer
-
Dec 2014 - Present
-
-
-
RED Digital Cinema
-
United States
-
Media Production
-
100 - 200 Employee
-
Head of Digital Marketing
-
Oct 2013 - Nov 2014
• Leader of the Digital Marketing team, responsible for driving revenue, user acquisition and retention through a multitude of marketing channels. • Drive SEO strategy and implementation across RED.com • Management of marketing team, responsible for creating long term strategy and draft growth plans • Creator and manager of the RED YouTube channel, "Shot on RED" • Create new marketing opportunities by utilizing channels that were previously unused or under utilized, including social media, email marketing, print and video • Drive digital partnerships with targeted sites like NoFilmSchool, Campus Movie Fest, Nvidia, Microsoft and Adobe Show less
-
-
-
Disney General Entertainment Content
-
United States
-
Entertainment Providers
-
700 & Above Employee
-
Senior Manager, Marketing
-
Dec 2011 - Sep 2013
• Lead and own the marketing initiatives for online and broadcast priorities, including product launches, sponsorships, site registration and retention, social media implementation and digital-only video series. • Creation of marketing plans and requirement documents for all marketing initiatives. • Owner of YouTube strategy for ABC.com, with end goals of increasing subscribers, video views and defining YouTube as a valuable extension of ABC’s digital offerings. • Marketing touch-point for all digital sponsorships. Responsible for working with the sales teams to create marketing proposals for sponsorships and delivering on each point. • Liason between digital marketing and on-air programming. • Manage marketing budget, including yearly spend projections, monthly analysis and effectively demonstrating ROI • Present marketing initiatives and results within weekly and monthly ABC Digital update meetings Show less
-
-
-
ABC News
-
United States
-
Broadcast Media Production and Distribution
-
700 & Above Employee
-
Marketing Manager
-
Aug 2008 - Dec 2011
• Leader and owner of marketing initiatives for online and broadcast priorities, including product launches, user acquisition methods, social media implementation and audience retention • Created marketing plans and marketing requirement documents for all marketing initiatives. • Worked on all marketing initiatives for product launches, including apps, eBooks and online experiences. Owner of marketing campaign for the launch of the ABC News iPad app. Generated 500k downloads within first month. • Managed SEM campaigns with Google, utilizing a monthly budget to effectively market product launches, network specials and traffic to key portions of the website, while monitoring the spend to maintain positive ROI. • Responsible for maintaining and growing the subscriber-base of opt-in email newsletters as well as increasing total number of referrals sent by each. • Lead, develop and manage the social media strategy, including ideas for increasing social reach and traffic generated via social platforms. • Managed SMS text alerts program, overseeing editorial implementation and reporting metrics to determine levels of success. • Worked closely with members of other Disney family sites, including ABC.com, ABC Family, ESPN.com, SoapNet and Disney.com to cross-promote priorities and increase unique visitors to the site. Show less
-
-
-
Venture Direct Worldwide
-
New York, NY
-
Marketing Manager - Online Media
-
Mar 2007 - Aug 2008
•Responsible for all online marketing functions, including creating and distributing company affiliate newsletters, coordinating online tradeshows and setting up new publishers within the network •Managed company opt-in email database and creating and distributing email offers according to these lists •Analyzed success of email drops, according to time of drop, demographic, subject lines and actual creative •Took on a dead email database of over 300,000 emails that was generating on average $300 a month in revenue to $5K + a week within a month, and to $25k + a week •Managed affiliate marketing networks, including Commission Junction, LinkShare, LinkConnector, ClickXchange and Pepperjam. Responsible for increasing revenue through these channels by acquiring new affiliates and maximizing their potential by providing most current creative and building strong relationships •Provided copy-writing for print advertisements and creative emails as well as maintaining the company creative database Show less
-
-
-
Rakuten Advertising
-
United States
-
Technology, Information and Internet
-
700 & Above Employee
-
Senior Account Manager
-
Jun 2004 - Mar 2007
•Managed the entire affiliate marketing program for four LinkShare Client Services merchants, including Carlson Hotels, Enterprise Rent-A-Car, ShopNBC and Goody’s Family Clothing •Determined and put into action revenue driving strategies designed to maximize all verticals within the program •Put together aggressive quarterly forecasts and consistently hitting these numbers utilizing LinkShare methodologies •Presented account reviews to clients on a quarterly or yearly basis, touching on key areas for growth, identifying partners who should be optimized and/or have dropped in sales, and determining next steps •Conducted weekly status calls to present strategies, newsletters and open items with contact on merchant end Show less
-
-
Education
-
1998 - 2002
University of Arizona
B.A., English, Creative Writing
Community
