Director Of Marketing Operations

• Feb 2022 - Present

Digital Marketing Manager

• Jul 2021 - Feb 2022

Director of Marketing

• Oct 2017 - Mar 2021

As the Director of Marketing, I have the responsibility of shepherding a well established, well respected manufacturing company into a more modern and more customer-centric environment. Leveraging all of the available communications channels now available, from traditional print marketing to forward thinking digital marketing tactics, we take great care to continue to nurture a critically important Dealer distribution channel, while making more deliberate and specific overtures to end-users. Better engaged and educated buyers will lead to greater success for our Dealers and ultimately our Company. Show less

Director of Commercial Operations

• Jan 2017 - Oct 2017

Manager - Inside Sales Team

• Jan 2016 - Jan 2017

In my current role I help to guide strategy and goal attainment for the Inside Sales team with a specific emphasis on the VA contract.

Digital Marketing Manager

• Jan 2015 - Jan 2016

Helping to shape and drive Digital Marketing for an industry leader in Mobility and Accessibility Technologies. Harmar manufacturers home and vehicle lifts that allow people with limited natural mobility to maintain their independence and freedom.

Director of Operations

• Feb 2008 - Dec 2014

• Day-to-day Operational Management of Agency• Interaction with Key Clients• Involved in Company Direction and Growth, including Staffing & Personnel decisions• Support to the CEO to identify new Opportunities and Processes• Development of Management teams

New Business Development

• Sep 2004 - Feb 2008

• Foster relationships between Oneupweb and larger/traditional advertising agencies• Direct sales• Ongoing Training & Staff Development• Started Managing Technical Projects as a Liason between Engineers and Clients

Paid Search Project Manager

• Jan 2004 - Sep 2004

• Developed and Managed Paid Search as a business practice• Ran the Paid Search Media campaigns for Agency clients• Training and Staff Development

Strategic Partnership Manager

• Jun 2003 - Jan 2004

• New business development with local businesses to help them develop and nurture their online presence. Included design and strategy recommendations as well as retainer business for WDWeb • Through MorePhotos – a division of WDWeb, I had a chance to work with some very innovative and forward thinking photographers who were among the very early adopters to move the traditional business of professional print based photography into the digital realm. • Webmaster and Editor-in-Chief of WeddingDetails.com. In addition to site maintenance, fostered relationships and partnerships with vendors and advertisers. Show less

Senior Web Content Editor

• Mar 2002 - Feb 2003

• Primary HTML code editor. Maintain corporate website as well as product specific websites. Designed and developed new product websites, including site architecture.• Editor and copywriter responsible for marketing materials; both web and print deployment.

Web Developer/Technical Writer

• Sep 1999 - Mar 2002

• Key responsibilities included; support documentation creation and editing (including print manuals), HTML production for new corporate web presence, oversight of site usability and adherence to Action Point Theory.

Technical Writer

• May 1999 - Sep 1999

• Created and maintained Online Software Support Knowledge base.• Sole author of online help documentation for 4 business class software applications• Instrumental in the design and development of new, proprietary CMS