Director of Marketing

• Mar 2023 - Present

Marketing Consultant

• Apr 2015 - Present

Helping the world’s most innovative companies to build their reputations and grow through strategic brand building, marketing and corporate development. Advising C-suite clients in SaaS, hardware and cleantech on how to integrate marketing and communications strategy into their business strategies and operational plans to accelerate growth. Responsibilities: ● Engaged at executive level on business-wide marketing strategy across all areas of go-to-market (GTM) strategy and investor outreach ● Connected clients with the expertise and resources to successfully execute multi-channel marketing campaigns ● Supported the development of well-integrated Marketing and Sales/Business Development teams by introducing effective planning and coordination processes that focus on understanding client needs, articulating value and sharing market intelligence to increase sales ● Advised on media relations strategy, refocusing activities on business priorities to drive meaningful coverage in key regions and deliver significant ROI

Senior Product Marketing Manager

• Jun 2020 - Jul 2022

Headed the product marketing of Ausenco's spin-off Orien SaaS platform including brand development and launch. Headed the product marketing of Ausenco's spin-off Orien SaaS platform including brand development and launch.

Senior Marketing Manager - Global Consulting

• Mar 2020 - Jul 2022

Responsible for all marketing for Ausenco Engineering’s Global Consulting division across 14 countries, with a particular focus on South America and Asia. Global Consulting is comprised of six diversified subdivisions spanning maritime, oil and gas, mining, renewables, urban infrastructure and asset management. Responsibilities & Achievements: ● Collaborated with Business Development and Technical teams to identify client needs, match them with solutions and market those solutions through targeted global and regional campaigns ● Led, developed and scaled a high-performing globally-distributed marketing team ● Successfully launched Orien, Ausenco’s asset optimization SaaS platform, globally ● Grew marketing qualified leads (MQLs) 3x through Account Based Marketing campaigns

Marketing and Communications Manager

• Apr 2016 - Mar 2019

Led all aspects of marketing and communications for one of the world’s leading fusion energy companies in a fast-paced startup environment. Responsibilities & Achievements: ● Owned, developed and implemented marketing and communications strategy to attract high-calibre international partners and investors ● Undertook competitor and market analyses and developed target customer personas to inform investor relations and communications planning ● Planned and executed a PR and media relations strategy that generated high-impact coverage from publications including Bloomberg, BBC, VICE and Scientific American ● Directed the development of collateral, photography, 3D animations and videos in collaboration with external agencies ● Supported international governments and NGOs working on decarbonization policies by providing information on advances in fusion energy

Global Marketing Services Manager

• Jul 2014 - Apr 2015

(Maternity-cover contract) Responsible for the production of all marketing materials for iconic British fashion brand Dr. Martens globally. Responsibilities & Achievements: ● Managed a team of designers creating content for marketing teams globally, handling hundreds of jobs weekly across 15 countries ● Negotiated with vendors on £5+ million annual marketing production spend ● Grew team output 30% with static resources by implementing Agile methodologies ● Increased speed of product catalogue creation by 100x through marketing automation and better digital asset management, substantially reducing production costs

Ecommerce Product Manager

• Feb 2014 - Jul 2014

Product managed the roll out of a global e-commerce store including product strategy, roadmaps and wireframing. Responsibilities: ● Collaborated with the product team to develop and introduce new site features ● Establish reporting processes for analytics across a portfolio of digital platforms, resulting in vastly improved business intelligence and tracking against metrics Product managed the roll out of a global e-commerce store including product strategy, roadmaps and wireframing. Responsibilities: ● Collaborated with the product team to develop and introduce new site features ● Establish reporting processes for analytics across a portfolio of digital platforms, resulting in vastly improved business intelligence and tracking against metrics

Marketing and Communications Manager

• May 2011 - Jun 2013

CRC ORE is focused on improving energy efficiency in the mining industry. The centre's tools and research combine new technology with better management to achieve multi-million dollar business improvements. In this role I was responsible for all marketing and communications strategy, developing and producing content for online, social and traditional media platforms while working closely with the business development team to ensure marketing strategy remained aligned with the business goals.

Marketing Assistant

• Jul 2009 - Jun 2010

Developing communications strategies, promotional campaigns and an effective online presence for Canon’s Australian Ambassador for Photography, Chris Bray. My work included video editing, writing content for newsletters and websites, analytics driven SEM and SEO, and developing an effective social media presence. A highlight of the role was designing a promotional campaign that exponentially expanded marketing reach through strategic partnerships. Developing communications strategies, promotional campaigns and an effective online presence for Canon’s Australian Ambassador for Photography, Chris Bray. My work included video editing, writing content for newsletters and websites, analytics driven SEM and SEO, and developing an effective social media presence. A highlight of the role was designing a promotional campaign that exponentially expanded marketing reach through strategic partnerships.