Experience

LePetitMax
• Germany
• Advertising Services
• 1 - 100 Employee
• Senior Account Manager

  • May 2022 - Present


Die Genussakademie Frankfurt, k/c/e Marketing GmbH

• Food and Beverage Services
• 1 - 100 Employee

• Leitung Marketing & Programm

  • Sep 2017 - Apr 2022

  Genussakademie is Frankfurts No. 1 cooking school offering cooking classes, tastings, and events to B2C and B2B. - Plan, develop and implement classes and tastings (over 1k per year) and new products. Host of online classes for B2B. - Lead and refreshed all marketing communications, across traditional and digital channels. Rebranded the quarterly published Genussmagazin to appeal to a younger audience and became responsible for it. - Responsible for setting and meeting financial goals, set pricing, manage budgets, control costs, find new sources of revenue. Show less



Deutsche Zinshaus GmbH

• Marketing Manager

  • Feb 2016 - Aug 2017

  DZG is a property asset management company investing in residential properties with assets worth over EU 220 million. - Led all marketing activities to increase DZG’s awareness among investors and generate new leads - Supervised the development of a new CI, brand guidelines, photoshoot, website, online advertising, and company brochures DZG is a property asset management company investing in residential properties with assets worth over EU 220 million. - Led all marketing activities to increase DZG’s awareness among investors and generate new leads - Supervised the development of a new CI, brand guidelines, photoshoot, website, online advertising, and company brochures



Change Communication GmbH

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • May 2009 - Dec 2012

  Novartis (professional advertising for cardiovascular portfolio) - Served as day-to-day point of contact with local and international clients, managing diverse projects ranging from promotional materials development (sells aids, demos, give aways) to packaging redesign. Archimedes (professional advertising in oncology) - Led the adaptation of global campaign and its implementation including professional advertising, educational material for HCPs and patients as well as congress booth development. - Supervised market research during the development of new campaigns and implemented findings in on-going projects Aptamil (professional advertising and direct to consumer in Infant Formula category) - Collaborated in the rebranding and the subsequent campaign development for HCPs (sales and educational materials) and consumers (advertising in magazines, store coupons, educational leaflets, product samples, etc.). and many more... Show less



McCann HumanCare

• Account Manager

  • Dec 2007 - Jul 2008

  - Collaborated in the development of new offering for Frankfurt branch specialized in consumer health and wellness advertising, visiting prospective clients and participating in business development presentations. - Collaborated in the development of new offering for Frankfurt branch specialized in consumer health and wellness advertising, visiting prospective clients and participating in business development presentations.



McCann Healthcare Japan

• Account Executive

  • Mar 2007 - Nov 2007

  - Led two organic business development initiatives by prototyping a new service at pharmacy aimed at increasing sells via automation and built a proposal for a new fortified RTD milk product to increase its consumption among teenagers. Conducted primary research, focus groups and liaised with technology vendors. - Led two organic business development initiatives by prototyping a new service at pharmacy aimed at increasing sells via automation and built a proposal for a new fortified RTD milk product to increase its consumption among teenagers. Conducted primary research, focus groups and liaised with technology vendors.



Economia

• Financial Services
• 1 - 100 Employee

• Junior Art Buyer

  • Jul 2003 - Dec 2003

  - Rotated across different departments and learnt several skills: project management, traffic, creative process, account management and scope of work development.- Led photoshoots by identifying and booking talent and locations while ensuring outputs as per budget and timelines.

• Ausbildung Werbekauffrau

  • Jul 2001 - Jun 2003