Experience

Florida’s Space Coast Office of Tourism

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Digital Media Coordinator

  • Mar 2021 - Present

  Cocoa Beach, Florida, United States • Webmaster and develops and implements content and SEO strategy for https://www.visitspacecoast.com which contributed to a 300% increase in search impressions in the first year • Increases in-house content development efficiency by creating basic graphics, imagery, video, and site strategy • Implemented site clean-up which increased site quality score by 25% in first 6 months • Develops reporting strategies for owned media, digital campaigns, competitors and industry trends •… Show more • Webmaster and develops and implements content and SEO strategy for https://www.visitspacecoast.com which contributed to a 300% increase in search impressions in the first year • Increases in-house content development efficiency by creating basic graphics, imagery, video, and site strategy • Implemented site clean-up which increased site quality score by 25% in first 6 months • Develops reporting strategies for owned media, digital campaigns, competitors and industry trends • Develops and executes digital asset management protocols • Maintains CRM and led database cleanup which aided in a 20% increase in open rates • Conducts, and develops recommendations based on, competitive analysis in the DMO space Show less



Visas and Vistas Travel, LLC

• United States
• Consumer Services

• Digital Strategist (Freelance)

  • Nov 2016 - Present

  Tampa/St. Petersburg, Florida Area • Helps develop, aids implementation, and analyzes digital strategy, social media strategy, SEO, and more • Creates and places content for www.visasandvistas.com, and all associated social media • Travels internationally (30+ countries) using writing, photography and video to document locales and experiences



Kennedy Space Center Visitor Complex

• United States
• Entertainment Providers
• 1 - 100 Employee

• Market Research Analyst

  • Mar 2019 - Apr 2020

  Merritt Island, Florida, United States • Analyzed visitor data and recommended pricing and predictive attendance • Conducted competitor/market research • Created weekly/monthly and ad-hoc business and marketing analysis and reports • Processed and managed marketing department budget invoices and reporting



Greenway Health

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Operations Database Analyst

  • Jan 2015 - Nov 2016

  Tampa/St. Petersburg, Florida Area • Redesigned Marketing KPI reporting processes which uncovered an additional $6 million in Marketing Originated/ Marketing Influenced Bookings in my first fiscal year • Reduced report turnaround time by as much as 95% • Utilized various database/cloud software (Salesforce, Marketo, Google Analytics, Domo) to create custom reporting and dashboards using data visualization. Compiled custom and ad hoc reporting from translation of various complex data sources, using Excel and PowerPoint, for… Show more • Redesigned Marketing KPI reporting processes which uncovered an additional $6 million in Marketing Originated/ Marketing Influenced Bookings in my first fiscal year • Reduced report turnaround time by as much as 95% • Utilized various database/cloud software (Salesforce, Marketo, Google Analytics, Domo) to create custom reporting and dashboards using data visualization. Compiled custom and ad hoc reporting from translation of various complex data sources, using Excel and PowerPoint, for both internal and external clients Show less



Creative Circle

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Freelance Database Administrator

  • Jul 2014 - Oct 2014

  Tampa/St. Petersburg, Florida Area Successfully conducted manual database deduplication in Microsoft Dynamics CRM for independent client through Creative Circle recruitment firm. Key Accomplishment: • Maximized efficiency for client by completing project 20% ahead of schedule.



University of Tampa - Office of Student Success

• Student Success Specialist - Strengths Initiative and Technology

  • Sep 2011 - Oct 2014

  Tampa/St. Petersburg, Florida Area • Conducted research and created, facilitated, and supported programs to enhance student engagement and retention, helping to facilitate an increase in retention by 24% in target group over a 3-year period • Developed and implemented strategic plan, marketing materials, statistical analysis and presentations for campus wide “Strengths” (Gallup Organization) initiative annually for 1600+ incoming freshmen and others on campus • Supported technology and software needs of department by… Show more • Conducted research and created, facilitated, and supported programs to enhance student engagement and retention, helping to facilitate an increase in retention by 24% in target group over a 3-year period • Developed and implemented strategic plan, marketing materials, statistical analysis and presentations for campus wide “Strengths” (Gallup Organization) initiative annually for 1600+ incoming freshmen and others on campus • Supported technology and software needs of department by building files and forms and learning, implementing and teaching new software to colleagues • Provided data support for yearly reporting of outcomes for program grant from the Helios Foundation

• MBA Candidate Consultant

  • Aug 2011 - May 2014

  Tampa/St. Petersburg, Florida Area • Conducted customer insight and satisfaction research for a Tampa based technology focused professional organization • Formulated a strategic market entry plan for a Tampa based international financial services firm • Conducted full business analysis and comprehensive strategic plan consultation for a Tampa based medical screening company • Produced full marketing strategy plan for a Washington based scientific instrument startup • Generated an exploratory brand audit for a Tampa… Show more • Conducted customer insight and satisfaction research for a Tampa based technology focused professional organization • Formulated a strategic market entry plan for a Tampa based international financial services firm • Conducted full business analysis and comprehensive strategic plan consultation for a Tampa based medical screening company • Produced full marketing strategy plan for a Washington based scientific instrument startup • Generated an exploratory brand audit for a Tampa based bar



Tampa Bay Lightning

• United States
• Spectator Sports
• 200 - 300 Employee

• Inside Sales Intern

  • May 2012 - Jul 2012

  Tampa/St. Petersburg, Florida Area Managed Microsoft CRM customer management database system in support of up to 30 sales team members, guaranteeing access to accurate and timely information pertaining to thousands of existing and potential clients. Collected and utilized market data to parse contact lists according to defined market segments.



WISH-TV

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Production Operator

  • Nov 2007 - Aug 2011

  Indianapolis, Indiana Area Produced high-quality videography projects for Emmy award-winning newscasts, as well as commercials and promotions, as camera operator preferred by many directors. Designed stylebook for primary studio camera and light operations to ensure continuity of future productions.



WBGU

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Production Assistant

  • Aug 2006 - Aug 2007

  Bowling Green, OH Operated camera, switcher, and audio for multiple pre-recorded and live productions