Owner

• May 2023 - Present

Renovation Sells is your presale renovation expert. We design and produce cosmetic improvements resulting in quicker, higher-priced sales. We are a Realtor's trusted design and construction partner, creating the move-in ready look buyers want. Renovation Sells is your presale renovation expert. We design and produce cosmetic improvements resulting in quicker, higher-priced sales. We are a Realtor's trusted design and construction partner, creating the move-in ready look buyers want.

Manager, Customer Success (SessionM)

• Aug 2021 - May 2023

Enterprise SaaS platform leveraged by some of the world's largest brands (Starbucks, Chipotle, McDonalds) to enable real-time audience segmentation, personalized engagement, and next generation loyalty programs and actionable analytics - Drive user adoption and satisfaction by providing a first in class customer experience through technical leadership and understanding on all aspects of SessionMs products and services. - Have developed trusting and lasting relationships with key customer stakeholders (CMO, CRO, CTO, etc) and have proactively evaluated client health and adoption status. - Work closely with internal teams (Engineering, Product, Support, Sales) to ensure product enablement and issue resolution. Show less

Senior Customer Engagement Executive

• Feb 2018 - Aug 2021

Primary business and strategy contact for customers who have purchased SAP CX Solutions (Marketing, Commerce, Customer Data Cloud(CDP), Qualtrics, etc.) - Creating stronger enablement and platform adoption, by leading customers through breakout sessions to identify long-term planning and KPIs - Customer escalation management - Managing over $10MM ARR. Meeting all goals for up-sell and renewals across all assigned customers ( Sportsmans Warehouse, San Jose Sharks, Shane CO) - Creation and Roll-out of the SAP Marketing Cloud Buddy Network, 20+ customers joined program in first year Show less

CRM Marketing/Loyalty Manager

• Jun 2017 - Feb 2018

Product owner of Chipotle’s first CRM Platform and Customer Loyalty Program. - Served as the voice of the customer to the development team and documented in user stories and acceptance criteria the customer problems and contexts. - Collaborated with technical teams to better understand, and prioritize problem solving in the areas where we discovered issues in the data - Responsible for translating technical information to non-technical people and vice versa. - Responsible for translating the insights via the data into problems to be solved to ensure we have optimal customer funnels and conversion drivers. Show less

CRM Marketing Manager

• Dec 2014 - Jun 2017

Led the redevelopment and management of the CRM/Email acquisition and retention programs for Vail Resort Retail, including over 150 resort based rental stores. - Revived a decaying CRM platform (Epicor & SalesForce Marketing Cloud/ExactTarget) and turned it into a functional tool with over 1.6 mil active records that is relied on to guide business decisions - Rebuilt an antiquated email program into a usable system that utilizes templates and segmentation, which has led to higher open rates and in-store response rates - Through strategic support, email and data analysis, helped deliver record revenue and EBITDA across both rentals and retail. 30% growth for 2016 Ski Rex sale - Led email efforts that helped increased RentSkis.com revenue by 83% and over $1mil in the first year Show less

Field Marketing Manager

• Jul 2013 - Dec 2014

Blazent is the world's most widely-used IT Data Integrity Engine. Built on patented algorithms developed over the last decade, Blazent's cloud-based engine aggregates, reconciles and consolidates IT data to guarantee continuous accuracy, and to optimize IT management & operations. • Directed all acquisition, retention, events, and campaigns in a highly competitive technology focused B2B environment • Planned out and launched segmentation schemes program using Pardot/SalesForce to track effectiveness of all efforts and quality of leads • Weekly campaign development and execution, including targeted emailing, white papers, and webinars • Multi-channel program development that grew over warm lead database by 23% and opened doors to over a 100 new companies • Event program development and execution that created in person engagement with over 2000 new leads Show less

Director Of Marketing & Communications

• Feb 2008 - Apr 2010

Directed all marketing, sponsorships, communications and events for the Town of Frisco with the objective of driving tourism. • Developed new brand platform with a primary focus on Frisco being the “Main Street to the Rockies” • Created seasonal marketing campaigns that used individual events as attractors to draw additional tourism during an economic downturn • Launched new web platform with proper focus on tourism and government functions. Traffic to site has more than doubled since launch • Developed a sponsorship program that leveraged the assets of Frisco, while giving sponsors an opportunity to activate their own brands • Frisco’s largest event, the Colorado BBQ Challenge, saw 10% growth in first year and 35% growth in second year under my direction Show less

Interactive Marketing Manager

• Apr 2006 - Feb 2008

Led and developed all online initiatives with interests in offline integration, facilitated brand cohesion, and created fiscally sound/forward-thinking platforms. Included management of Interactive Coordinator, vendors/agencies and seasonal staff. • Launched an entirely new platform from the ground up for ColoradoSki.com. Included full redesign, multi-leveled content management system, updated tracking tools, and consumer database integration • Led planning and development of 5th & 6th grade outreach programs online registration. Savings of over $10,000 in first year • Site traffic to ColoradoSki.com increased 39% in 2006-07 and 41% in the first part of the 2007-08 ski season • Main newsletter subscriptions grew 31%, Gems newsletter grew 123%, and the daily eSnow report grew 135% • Managed Pay-Per-Click agency. Average cost per-click decreased by $.16 from past years. Exceeded clicks from past years campaign by more than double Show less

Senior Interactive Art Director

• Jun 2001 - Apr 2006

Provided online strategic development, creative direction, art direction, technical support, and project management for all digital and mobile projects for clients such as Coors Light, United Airlines, and Hewlett Packard. Worked with traditional creative and account teams to build cohesive online programs, including marketing strategy and long-term loyalty programs. • Lead creative efforts and executed strategy for a team of 8 associates, which provided all interactive thinking and deliverables for an agency of 450 associates • Planned, designed and built brand and promotional websites for HP, United, Coors Beer, Coors Light, Keystone Light, & Killians. Consistently brought strong visitation numbers and ROI to projects • Lead the development and maintenance of CoorsLightDenver.com, the online loyalty hub for all Coors Light initiatives in the Denver market. Major focus on building consumer databases with VIP status and event notification segments Show less

Interactive Art Director

• 1999 - 2001

Provided art direction and technical support for clients such as Budweiser, Bud Light, and Universal Pictures. Helped build continuity of thinking between brand websites and online media programs. • Developed and launched the first websites for Budweiser.com and Budlight.com. • Integrated the “Budweiser Wassup?!” campaign into an online campaign which won ‘Best of Show’ and ‘Gold Pencil’ in the One Show, an ‘Andy’, and ‘Best Online Ad’ by Ad Age. Average visit time to site went from 12 minutes to 1 hour 15 minutes. Collected email address, which became the start of the current Budweiser consumer database • Developed multiple online advertising campaigns for Universal Studios, including those for movies such as ‘Man On the Moon’ and ‘End of Days' Show less

Interactive Designer

• Nov 1998 - Aug 1999