Experience

BBH USA

• United States
• Advertising Services
• 100 - 200 Employee

• Strategy Director

  • Oct 2022 - Present

• Senior Strategist

  • Nov 2020 - Oct 2022

  It is not enough to merely question. We must be brave enough to ask how it got this way and bold enough to do something about it. Clients: Google Shopping, Google Black Owned Friday, Martell, and Samsung



MullenLowe U.S.

• Advertising Services
• 500 - 600 Employee

• Senior Brand Strategist

  • Nov 2018 - Nov 2020

  Client: Royal Caribbean International, Unilever's Knorr • Played a lead role in the introduction of a communication architecture that organized and defined the roles of communications across brand, product, and retail.• Enhanced Knorr's understanding of and perspective on its ideal consumers to inspire more relevant, distinctive, and ownable communications in the future.• Adapted the global campaign for the US to drive sales of Dry Sides and build Knorr as the go-to brand among category shoppers for making easy, tasty, and healthy meals for their families.• Drove appeal and demand for Royal Caribbean’s private island, Perfect Day at CocoCay, among families by reimagining a family vacation as a vacation without compromise. The campaign yielded 28% and a 15% lifts in appeal, a 21% lift in demand, and $212M in incremental revenue.• Spearheaded a two-day workshop to uncover and solidify the brand’s purpose and values through preliminary research, stakeholder interviews, qualitative workshops, brief writing, and presentations to senior-level clients.• Managed junior planners helping them to hone their instincts, refine their insight-making skills, and improve their public speaking and presentation skills.• Partnered with the VP, North America Marketing for Royal Caribbean to write and prepare two Effie Worldwide (Sustained Success and Travel & Tourism) demonstrating the effectiveness of our brand campaign and marketing efforts. (EFFIE FINALISTS)• Developed performance management tool that strengthen communications between managers and employees that was rolled out across all Mullenlowe US offices. • Worked alongside comms and media planners to campaigns that had diversified touch points across the marketing funnel.• Co-founded Black@MullenLoweGroup, an employee resource group dedicated to fostering community among Black employees and educating our agency and clients about the diversity within Black experiences. Show less

• Brand Strategist

  • Apr 2018 - Nov 2018

  Client: Royal Caribbean International• Shifted the account culture by adding cross-discipline collaboration to the strategic process• Collaborated with social strategists to create quarterly content rooted in social listening, SEO monitoring and user engagement.



Allen & Gerritsen

• United States
• Advertising Services
• 100 - 200 Employee

• Brand Strategist

  • Sep 2016 - Mar 2018

  Clients: Blue Cross Blue Shield, Big Sister Boston, and The Ninety Nine• Lead strategist for Big Sister Boston recruitment campaign, working to turn a beloved nonprofit into a champion for sisterhood. Designed, managed, and conducted research on audiences, identified patterns in client’s competitors, wrote a compelling brief, and evaluated and monitored creative executions. Big Sister Boston increased awareness, received 50% increase in website traffic, and 14% lift in application completions.• Led strategy for Blue Cross Blue Shield pride campaign which leveraged tensions within the LGBTQ+ community to create a movement of true inclusivity. Work received honorary merit at the 57th Annual New England Hatch Awards.• Other projects included developing consumer journeys and communication plans, assisting on pitches for retail and B2B clients, and supervising and providing guidance for our summer interns. Show less

• Brand Strategy Intern

  • Jun 2016 - Aug 2016

  Clients: iRobot, Harvard University, Greater Boston Chamber of Commerce, and GE • Selected to participate in a 22 week fellowship program to hone skills in the advertising industry from a talent source pool of over 3,800 colleges, universities and portfolio schools across the country.• Participate in a series of agency sponsored professional development workshops and seminars, which provide a deeper dive into the various advertising and media disciplines.• Participate in a paid, full-time internship with Allen & Gerritsen for 10 weeks.• Gain a valuable professional credential to be better positioned in the marketplaceCompleted courses in KhanAcademy on HTML and Java Script.• Attend the 4 A's Face of Talent networking event in New York City. Show less



University of Central Florida

• United States
• Higher Education
• 700 & Above Employee

• Communication Intern

  • Jan 2015 - May 2016

  • Created advertising and public relationship opportunities by curating press kits • Wrote succinct copy that spotlights student organizations on campus for a Be Involved Newsletter that is distributed to over 80 offices on campus• Worked with other interns to lead, develop, and train a Street Team of 10 people that will assist with marketing and tabling

• Public Relations Intern

  • Jan 2015 - Dec 2015

  • Submitted press releases that feature the innovation, growth, and national accomplishments of the college’s business programs and initiatives• Assisted with event planning and management of Welcome to the Majors, a business orientation, that caters to over 2,000 students per semester• Partnered with Associate Director of Development to implement a module which allows students to access over 50 scholarships