Experience

Advanced Derm Solutions LLC

• Chief Commercial Officer

  • Oct 2020 - Present

  In 2019, Advanced Derm Solutions was established to develop Strontium-based technologies and to commercialize effective, steroid free, topical products for treating itch associated with Psoriasis, Eczema, Acute Dermatitis, and other chronic dermatologic and neuropathic conditions.The Company’s DERMALEVE® Cream with SrX-38 Formulation is the result of these efforts.The focus of Advanced Derm Solutions will be to commercialize the product primarily through Dermatologists and direct-to-consumer as a new standard of care in treating the symptoms of itch caused by this multitude of dermatologic conditions; safely and without the use of steroids.As CCO, my responsibilities are to develop the launch strategies for DERMALEVE and align commercial strategies to drive business growth. I have worked to coordinate and lead marketing, sales, commercial website development, and customer service in support of the commercialization of DERMALEVE.



Merck

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Health Care Account Executive – Financial Risk Pilot Project

  • 2018 - Oct 2020

  Selected by senior management to explore and recommend novel business arrangements with evolving full-financial risk entities to prepare and position Merck for success with this influential segment of business. Partnered across customer classes, including employer, provider groups, hospitals and health plans to develop business relationships and identify opportunities for Merck to contract directly for key products. Developed substantial industry experience in contracting and partnership building across multiple segments, including: HMO, PBM, Hospital, Federal, Employers, Medicaid, and Full Financial Risk Provider Groups.

• Health Care Account Executive, Merck Managed Care Division

  • 2003 - Oct 2020

  Promoted to build business, launch products, and initiate / maintain contracting relationships with key Florida customers in the Oncology, Diabetes, Biosimilar, Mental Health, Respiratory, Hepatitis C, and Women’s Health segments utilizing expertise in consultative sales and marketing. Partnered with brand marketing, legal, regulatory, compliance, and finance in the development of pull-through and sales training programs.

• Interim Director, Health Care Systems Florida Market Pilot

  • 2015 - 2017

  Post-Affordable Care Act, authored a white paper detailing trends, predicting changes, and ascertaining financial risk / impact to Merck as a consequence of financial risk devolving from Payers to Providers and Hospitals. Chosen to run a Market Pilot in Florida subsequent to gaining recognition from executives regarding the necessity of restructuring the Managed Care division and to evaluate the possibility of a single Market Leader to oversee the entire portfolio across Commercial Payer, Medicaid, IDN, Employer, Federal / VA, and Emerging Customer segments. Managed a 6-member Account Manager / Director team. Based upon superior results in Florida Market pilot, Merck Managed Care was restructured nationally in January 2017.

• Oncology Marketing Manager

  • 2013 - 2013

  Selected by senior leadership for an 8-month special assignment to assess the pros and cons of various competitive organizational structures and to make recommendations on how Merck should build out the managed care function for newly initiated oncology division.

• Hospital Sales Manager, Merck Hospital Sales Division

  • 2012 - 2013

  Selected for developmental / special assignment role while simultaneously serving as an Account Executive to gain sales management experience. Led, established goals, and coached a team of 10 Hospital Representatives in the Mid-Atlantic Region.

• Director, Managed Care Field Implementation Team (FIT)

  • 2001 - 2003

  Promoted to a newly developed role based on unique set of marketing, managed care, and sales experience. Charged with translating and customizing, for Managed Care Account Executives, the brand strategies for each customer segment, including the VA, Federal, Commercial Payer, PBM, Employer, Hospital, Medicaid, LTC, and Pharmacy / Wholesaler markets. Devised and executed strategic and tactical plans for key products across all Managed Care channels. Formulated national-level push - / pull-through plans and marketing messaging, and collaborated with Field Sales Leadership for implementation with sales representatives. Hired, trained, supervised, coached, developed, and evaluated a team of five Managed Care Field Implementation Managers.

• Senior Account Executive, Merck Managed Care Division

  • 1996 - 2001

  Chosen to boost revenue and profitability for the Florida Region through successful management of customer contracting and integration of Field Sales messaging strategies. Developed and executed pull-through programs with Field Sales to capitalize on contracted Managed Care business.

• Product Manager, Marketing Planning

  • 1993 - 1996

  Promoted to launch a biological product charged with product development and devising a world-wide, differentiated marketing program for VAQTA (Hep A vaccine) to secure advantage over competition. Tasked with formulating a product name, pricing recommendations, collaborating with international and domestic commercial partners on pull-through messaging, and establishing sales incentives for Field Sales Representatives. Designed customer segment marketing strategies, and executed on tactical sales and contracting plans for HMOs, GPOs, wholesalers, physician supply houses, military, employers, public sector, and office-based physicians.