Experience

Construyo

• Germany
• Information Technology & Services
• 1 - 100 Employee

• Senior Brand Manager

  • Jan 2022 - Present

  ● Transition Construyo's approach from paid / search only, to a holistic view of the marketing funnel. Set up a long-term and sustainable upper-funnel and brand strategy including market research and customer analysis, as well as anchoring brand in the company wide OKRs.● Professional leadership and sparing partner for the internal graphic designer and the content manager for brand projects and related tasks (marketing strategy, CRM, product marketing, print, events etc.)● Generating new ideas to achieve growth targets together with colleagues from the entire marketing team as well as introducing classic marketing activities such as referral and OOH.● Company-wide support of various teams in their communication goals across B2C and B2B (sales presentations, online lead and partner acquisition campaigns, etc.).● Reimagining our social & content strategy, optimizing our mid funnel lead generation and other channel-specific KPIs by up to +244%.● Updating our existing CRM efforts, with up to +340% KPI uplifts. ● In partnership with the product teams, launching several features and service offerings and steering their communicative strategy.● Making Construyo’s approach to employer branding data-driven, geared towards a more unique and honest approach, differanciating us from typical start-up communication.



Scout24 Group

• Germany
• Technology, Information and Internet
• 100 - 200 Employee

• Brand Management

  • Mar 2021 - Jul 2022

  ● Drafting, planning and executing of the HOME STREET HOME landlord campaign - our international initiative to combat homelessness - as well as general project work for the B2B and B2C campaign in conjunction with a large number of internal and external partners and teams. High-impact on brand perception, social buzz and other KPIs. But most important: Hundreds of participating landlords and housing agencies! Take a look: homestreethome.immobilienscout24.de● Complete automation of processes with external media partners resulting in significant impact across various marketing and creative teams (85% workload reduction for projects with a total of +50 million gross reach).● Supporting the marketing, product, sales and other teams in all things brand (tone of voice, brand strategy, adapting the brand to their target audiences, ad hoc questions and much more). ● Support and develop Diversity and Inclusion initiatives and products within the company from a brand perspective - to enable a housing market for all. ● Regular refinement of our brands based on research and market changes, reflecting current trends and developments also beyond the real estate industry.



ImmoScout24

• Germany
• Software Development
• 300 - 400 Employee

• Marketing Management

  • Feb 2020 - Mar 2021

  Making hard decisions easy - for privat landlords ● Operational planning, management and analysis of our marketing activities for private landlords via email, push, social, SEO / content, display ads and more in conjunction with various internal stakeholders. ● Communicative execution of the business shift from Paid Listings to Free Listings with +35% growth in key KPIs and ad hoc design of Corona support services for the target audience. ● Planning and implementation of research to optimise the ImmoScout24 product range for private landlords and corresponding, data-based adaptation of the communication strategy.



MYTOYS GROUP

• Germany
• Technology, Information and Internet
• 300 - 400 Employee

• Junior Brand & Partnership Manager

  • Nov 2019 - Feb 2020

  Process Optimisation ● Identifying smarter ways for our internal communication & processes● In conjunction with IT, setting up a digital campaign management tool Account Management● Supervision of mirapodo's suppliers (e.g. Dockers, PUMA, Tom Tailor) regarding their media strategies.● Pitch and campaign creation in conjunction with the supplier and our purchasing department.● Creation and optimization of sales materials.Campaign Management● Briefing of advertising material for suppliers / our design team.● Implementation of ad formats, and coordination of campaigns through our onsite, social, print and e-mail channels in close cooperation with the respective teams.● Reporting and analysis of the campaigns through Addition, Webtreckk, Episerver and internal tools.● Live-monitoring of campaigns regarding the target KPIs and, if necessary, optimization of the campaigns.● Managing several campaigns simultaneously and keeping track of our media-inventory

• Marketing Manager Media Solutions

  • Mar 2019 - Nov 2019

  Account Management● Supervision of suppliers and external advertising partners regarding their media strategies.● Pitch and campaign creation in conjunction with the supplier and our purchasing department. ● Creation and optimization of sales materials.Campaign Management● Briefing of advertising material for suppliers / our design team.● Implementation of ad formats, and coordination of campaigns through our onsite, social, print and e-mail channels in close cooperation with the respective teams.● Reporting and analysis of the campaigns through Addition, Webtreckk, Episerver and internal tools.● Live-monitoring of campaigns regarding the target KPIs and, if necessary, optimization of the campaigns.● Managing several campaigns simultaneously and keeping track of our media-inventory while making sure that Treasure Planet’s soundtrack gets the placement it deserves in the Disney playlist of the team. myToys family travel● Operational support of the topic in cooperation with our travel agency and the onsite / e-mail team.Vouchers● Creation, distribution and support of vouchers for our partners online and at retail.General● Support my colleagues in their tasks if needed, beating them at table-tennis (success rate: 100%), invoicing.



ViacomCBS Networks International

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Viakomm - Communication Project for Viacom / Nickelodeon Consumer Products

  • Jul 2018 - Jul 2019

  „Communication Project“ is the final module of the bachelor’s course Communication in Social and Economic Contexts at UdK. With 40 ECST Points, it weighs double the Bachelor Thesis and sometimes, serves as an origin for new, innovative ideas, concepts and even start-ups. Think of it as a communication agency disguised as a university project where every student must work at for two to three semesters.Together with our client VIACOM INTERNATIONAL MEDIA NETWORKS, we● started listening to Viacom’s B2B partners. Through state of the art (insert pun about studying at an Arts University here) research, we were able to paint a clear picture of pains and needs of licensees and retailers.● reviewed Viacom’s position inside the local licensing industry and took first steps towards a new, more „caring“ position by designing simple, but highly effective measures tailor-made to the German market. ● subsequently, changed the strategic approach to Viacom‘s B2B relationship and communication management - externally and internally. This entails the mentioned measures, as well as a collaborative charity concept drafted together with Die Arche e.V..● set up Viacom’s small licensing team for a future beyond linear TV. And since it was go big or go home, we didn’t stop there! The university-part of the project itself is over, but we are still working on a 360° solution for Viacom to change the way the industry communicates – with the potential to scale it globally. After reviewing our 200 pages report, the on-stage presentation and our defense, the Institute of Communication at UdK invited us to take this project as a case study for future students as well as conducting further research in the master’s course of Communication in Social and Economic Contexts.● Grade: 1,0

• Licensing / Marketing Manager

  • Mar 2017 - Mar 2019

  Between playing table-top tennis and finding great restaurants in Friedrichshain with the best colleagues one could ask for, I...● conceptualize and design presentations and sell sheets of our brands for various stakeholders (licensees, board members, agencies, retailers, potential partners, etc).● develop a self-updating newsletter system tailored to the needs of our B2B partners.● design and organize trade show events and booths (e.g. Licensing Market Munich or ToyFair Nürnberg) .● organize and align the plans and ideas within our team with the marketing team for the best possible outcome.● take care of various day to day tasks and inquiries from our partners and fans. ● handle invoices and billing of our department and setting up our partners in the SAP invoice system.● conduct market research based on statistics, as well as store checks and various other methods. ● guide new colleagues and train them on our internal systems for graphics, sales kits, launch and airing dates and SAP MARKET, as well as looking for the best Indian food in our area.● support my team members in their own tasks whenever a deadline calls for it.● manage the logistics of our walking characters and product samples.● coordinate our local needs for marketing materials and brand management with the HQs in London and NY.