Experience

GIZEH Raucherbedarf GmbH

• Germany
• Manufacturing
• 1 - 100 Employee

• Head of International Sales

  • may. de 2019 - - actualidad

  Drive the international growth of the GIZEH and MASCOTTE brands - two of the world's biggest brands for Roll your Own and Make your Own tobacco accessories. Presence in 80 countries through importers and distributors. Annual growth rates of 15% Drive the international growth of the GIZEH and MASCOTTE brands - two of the world's biggest brands for Roll your Own and Make your Own tobacco accessories. Presence in 80 countries through importers and distributors. Annual growth rates of 15%



De Kuyper Royal Distillers

• International Sales Manager

  • jun. de 2017 - abr. de 2019

  Drive volume and value growth in Central Europe, Nordics and Eastern Europe + CIS in close co-operation with local importers and distributors for on-trade and off-trade. Manage portfolio of De Kuyper range liqueurs and stand alone spirits in local markets together with local hero brands while supporting the global vision of "Own the Cocktail". Drive volume and value growth in Central Europe, Nordics and Eastern Europe + CIS in close co-operation with local importers and distributors for on-trade and off-trade. Manage portfolio of De Kuyper range liqueurs and stand alone spirits in local markets together with local hero brands while supporting the global vision of "Own the Cocktail".



International Consulting BEVERAGES

• Consultant

  • oct. de 2015 - ago. de 2017

  Offer strategic and operational support to players in the beverage industry worldwide to help developing their international business by entering new markets through export or license. Offer strategic and operational support to players in the beverage industry worldwide to help developing their international business by entering new markets through export or license.



WARSTEINER Brauerei Haus Cramer KG

• Germany
• Manufacturing
• 100 - 200 Employee

• Area Business Director Export & License

  • ene. de 2010 - sept. de 2015

  Successful international development of the brands of the Warsteiner group in Asia, Latin America, Africa and Russia / Acquisition of new and development of existing business partners / Driving of volumes through export and license partnerships / brand building in on-trade and off-trade Successful international development of the brands of the Warsteiner group in Asia, Latin America, Africa and Russia / Acquisition of new and development of existing business partners / Driving of volumes through export and license partnerships / brand building in on-trade and off-trade



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Regional Manager Africa

  • ago. de 2006 - dic. de 2009

  Driving and developing the brands Carlsberg, Tuborg, Kronenbourg 1664 and Holsten with new and existing brewing and import partners in the French speaking part of Africa and in Iran Driving and developing the brands Carlsberg, Tuborg, Kronenbourg 1664 and Holsten with new and existing brewing and import partners in the French speaking part of Africa and in Iran



Shark AG UK

• Director

  • jun. de 2005 - may. de 2006

  Management of the UK/Ireland business for the energy drink brand SHARK. Effectively Managing Director responsible for the day-to-day management of the UK operation with 45 people mainly focusing on the independent on-trade and off-trade and managing local and regional distributors throughout the UK with full P&L responsibility. Management of the UK/Ireland business for the energy drink brand SHARK. Effectively Managing Director responsible for the day-to-day management of the UK operation with 45 people mainly focusing on the independent on-trade and off-trade and managing local and regional distributors throughout the UK with full P&L responsibility.



WARSTEINER Brauerei Haus Cramer KG

• Germany
• Manufacturing
• 100 - 200 Employee

• International Marketing Manager

  • may. de 2002 - may. de 2005

  Launch and management of international licence partnerships Warsteiner in Russia with EFES Moscow and in Mauritius with PHOENIX Beverages EKU in Benin/Togo with CASTEL and in the Seychelles with DIAGEO Successful re-launch of Isenbeck in Cameroon with ATL/BTL Launch and management of international licence partnerships Warsteiner in Russia with EFES Moscow and in Mauritius with PHOENIX Beverages EKU in Benin/Togo with CASTEL and in the Seychelles with DIAGEO Successful re-launch of Isenbeck in Cameroon with ATL/BTL



WARSTEINER International/SIAC Brasserie Isenbeck

• Brand Manager

  • sept. de 2001 - abr. de 2002

   Development of a marketing and sales strategy for the brand Isenbeck Premium in Cameroon Planning, co-ordination and controlling of all marketing activities with 2 direct reports Provisional management of the sales team of 40 people  Development of a marketing and sales strategy for the brand Isenbeck Premium in Cameroon Planning, co-ordination and controlling of all marketing activities with 2 direct reports Provisional management of the sales team of 40 people



WARSTEINER Brauerei Haus Cramer KG

• Germany
• Manufacturing
• 100 - 200 Employee

• On-trade Marketing Manager

  • abr. de 1999 - ago. de 2001

   A newly created position for the development of a national on-trade marketing strategy and implementation together with the on-trade sales team of 75 people  Planning, co-ordination and controlling of all marketing activities for about 8,000 traditional pubs, 150 trend outlets and discos in Germany Development and implementation of a core-market strategy Development and production of on-trade POP-material  A newly created position for the development of a national on-trade marketing strategy and implementation together with the on-trade sales team of 75 people  Planning, co-ordination and controlling of all marketing activities for about 8,000 traditional pubs, 150 trend outlets and discos in Germany Development and implementation of a core-market strategy Development and production of on-trade POP-material



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing

  • mar. de 1995 - mar. de 1999

  Marketing and Sales role with the responsibility to re-establish and develop the brands Guinness Stout, Kilkenny Irish Beer and Harp Lager in the German take home trade in particular with the major key-accounts. Planning, implementing and controlling of all below-the-line activities and promotions for the above brands Marketing and Sales role with the responsibility to re-establish and develop the brands Guinness Stout, Kilkenny Irish Beer and Harp Lager in the German take home trade in particular with the major key-accounts. Planning, implementing and controlling of all below-the-line activities and promotions for the above brands