Experience

PING Works

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• CEO, Founder

  • 2012 - Present

  Sydney, Australia



DISTRICT Group

• Managing Director; Founder

  • Jan 2018 - Present

  Sydney, New South Wales, Australia PING Works is a full-service digital agency offering digital strategy, interactive design, website & applications development, mobile site & app development, content marketing and content development, search strategy & implementation, CMSs, CRM, software development and systems integration. Clients include Tourism Australia, TAL, Nestle, Thrifty, Stockland, GSK, Mitsubishi Electric. Roles: Digital Strategist; Content Marketing Strategist; Company Director & Shareholder;… Show more PING Works is a full-service digital agency offering digital strategy, interactive design, website & applications development, mobile site & app development, content marketing and content development, search strategy & implementation, CMSs, CRM, software development and systems integration. Clients include Tourism Australia, TAL, Nestle, Thrifty, Stockland, GSK, Mitsubishi Electric. Roles: Digital Strategist; Content Marketing Strategist; Company Director & Shareholder; Responsibilities: • Board Director • Content Strategy: development of content strategies for client digital ecosystems • Search Strategy (SEO & SEM) • Copywriter: production of all copy for client projects • External promotion and marketing of the PING brand and offer Show less



Suede Digital

• United States
• Technology, Information and Internet

• Founding Partner, Director

  • Jun 2001 - Dec 2011

  Surry Hills We grew Suede Digital from a 2-man shop to a 30 strong business within 6 years; bringing in a portfolio of blue-chip clients in the process, including Panasonic, Nestlé, Dell, Mercedes-Benz, Thrifty, NRMA, Eli Lilly, GSK, Roche Products, Pfizer, Janssen-Cilag, Hutchison Telecom, Douwe Egberts. Roles: Company Director; Client Service Director; Search & Content Strategist; Copywriter Responsibilities: • Board Director • Head of Client Service team: account direction;… Show more We grew Suede Digital from a 2-man shop to a 30 strong business within 6 years; bringing in a portfolio of blue-chip clients in the process, including Panasonic, Nestlé, Dell, Mercedes-Benz, Thrifty, NRMA, Eli Lilly, GSK, Roche Products, Pfizer, Janssen-Cilag, Hutchison Telecom, Douwe Egberts. Roles: Company Director; Client Service Director; Search & Content Strategist; Copywriter Responsibilities: • Board Director • Head of Client Service team: account direction; mentoring and training of client service team • Content & Search Strategist • Copywriter: production of all copy for client projects – including SEO optimisation Show less



Love Advertising

• United States
• Advertising Services
• 100 - 200 Employee

• Founding Partner, Online Director

  • Apr 2000 - Jun 2001

  Woollahra Headhunted by Siimon Reynolds to set up Love - the first agency in the Photon Group - with Julian Martin and Monique Haylen, in role of Online Director. Roles: Online Director; Board member of Love Pty Ltd Responsibilities: • Board member • Developing and managing Love’s Online Marketing division • Development of integrated communication solutions for clients • Initiating and developing Love’s strategic alliance with Dimension Data



APL Digital

• Technology, Information and Internet

• Director of Digital Strategy

  • Oct 1998 - Apr 2000

  North Sydney Roles: Client strategy director; Interactive Marketing Strategist Responsibilities: • Direction and development of client accounts • Co-ordination of integrated business and pitches with Lowe Lintas mainstream agency • New business development



Purchasepoint

• Business Consulting and Services

• Group Account Director

  • Aug 1988 - Dec 1997

  London, United Kingdom Roles: GAD; Copywriter Responsibilities: • Direction of key accounts including Ford Credit, BT, KFC, BP; Britannic Assurance • Integration of business across agency disciplines • Professional and personal development of account team • Business development