Tim Pockney

Marketing Communications Executive at Zenzic
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Location
Bury, England, United Kingdom, UK

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Deepa Devaraju

Tim would be a great asset to any team. His attention to detail & management skills are excellent. He is an allrounder when it comes to marketing, holding great knowledge in all areas of marketing. He's always open to help his colleagues and always has a lot of great ideas.

Lauren Davies

Tim is extremely knowledgeable in what he does. I've never worked with someone so organised and top of everything. He's an amazing colleague and collaborating with him on lots of projects and campaigns at Gnatta has been fantastic. Even if he does have some terrible jokes, he's a pleasure to work with!

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Credentials

  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Nov, 2019
    - Sep, 2024
  • Advanced B2B Digital Marketing Strategy
    CIM | The Chartered Institute of Marketing
    Sep, 2019
    - Sep, 2024
  • Advanced Google Analytics
    Google
    Aug, 2022
    - Sep, 2024
  • SEO Certification
    HubSpot Academy
    Jul, 2022
    - Sep, 2024
  • Red Hat Sales Specialist - Hybrid Cloud Infrastructure
    Red Hat
    Feb, 2020
    - Sep, 2024

Experience

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Communications Executive
      • May 2023 - Present
    • United Kingdom
    • Accounting
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2022 - Feb 2023
    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 2020 - Aug 2022

      *FM Outsource sister company* Built and maintained a SaaS Knowledge Base, influenced product changes and created engagement systems. Transitioned into a central, driving role in a small, fast paced team taking lead in software procurement, integration and team activity management. Lead in developing and delivering end-to-end multi channel marketing campaigns. Assessed, procured and integrated software in line with budget and infosec requirements, significantly impacting productivity and collaboration, while reducing Software TCO. Designed and implemented CRM automation to reduce admin load on sales staff. Created and owned the product knowledge base; increasing effectiveness of client support and reducing support wait times. Trained product and Customer Service staff to improve effectiveness of communication. Designed and implemented successful staff engagement campaigns throughout the year to build relationships across departments, both remote and on-site. Central part in return to office taking additional responsibility with senior leadership to maximise use of space for collaboration and growth, cultivating a new, popular hybrid working system. Created integrated and automated client comms systems, doubling open rates for free trial customers and increasing product engagement. Lead on creation of SaaS onboarding features in product to improve customer retention. Show less

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Communications Manager
      • Nov 2020 - Nov 2021

      *Gnatta sister company* Responsibilities across FM Outsource and Gnatta for both internal and external communications. Delivered effective Internal Communications during business transition from remote to office based work. Built and implemented automated customer satisfaction survey, delivering insight into the CRM. Rapid turnaround of RFI documents, which lead to new long term enterprise business. Chaired a senior cross department committee for delivering internal comms for the business. Ran a series of high response remote engagement activities to drive employer sentiment. Designed and delivered a successful staff survey campaign with over 90% completion delivering brand new insight to board level impacting HR efforts for staff retention. Promoted a remote friendly suggestion box, improving ability to resolve issues faster. Show less

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Communications Manager
      • Jan 2020 - Nov 2020

      Moved to focus on marketing full time in line with company needs and professional interests, working to support sales during low revenue period. Maintained full time work remotely through the Coronavirus lockdown. Maintained a consistent content schedule growing social profiles and web traffic. Identifying and acquiring new technologies in line with marketing strategy requirements. Managed multiple email drip campaigns for qualified prospects. Linkedin PPC advertising. Developed and executed email marketing strategies for qualified prospects. Adapted marketing strategy in line with changes from coronavirus. Strategic partnership identification, management and development. Owned conference calendar and budget, generating MQLs with new and existing clients. Show less

    • Recruitment and Communications Manager
      • Feb 2019 - Jan 2020

      In addition to existing responsibilities, created a B2B marketing communications function, leading strategy and operational framework, reporting to board level.Produced a library of marketing content and collateral, including technical articles, flyers and banners. Updated in GitLab using CI tooling.Increased brand visibility through a series of technical blogs, with contributions from technical staff.Local web development for SEO using Git, HTML, CSS and markdown. Included optimising internal links, keyword research and increasing backlinks.Interviewed, trained and line managed an Intern.Regular reporting of key KPIs at board level.Gained buy in on marketing strategy across departments up to CEO level. Show less

    • Internal Recruiter
      • Nov 2017 - Feb 2019

      Responsibility for management and growth of a new in-house recruitment function. End to end management of corporate marketing efforts at a range of events as well as jointly leading successful GDPR compliance ahead of deadline (25 May 2018). Managing the full recruitment lifecycle from sourcing candidates to arranging start dates.Chairing meetings at C level, driving hiring progress.Lead the most successful intern hiring campaign at the company, improving applications and hires across vacancies by 100% on previous year.Managed relationships with commercial and research partners, finding opportunities for growth.Managing multiple recruitment marketing projects end to end.Successfully recruited technical staff from graduates to senior engineers, solutions architects and project managers, beating competition from OEMs to top candidates. Show less

    • Freelance Photographer
      • Jun 2015 - Feb 2019
    • United States
    • Recruitment Consultant - Information Security
      • Aug 2017 - Oct 2017
    • United Kingdom
    • Assistant curator/photographer
      • Jul 2016 - Jan 2017
    • Sale Support Team
      • Jul 2015 - Jul 2015

      Member of the Sale Support Team during the Next Summer Sale. Responsibilities included maintaining a high standard of presentation in my allocated department. Ensuring customer satisfaction by providing an excellent level of customer support and ensuring safety for all customers by remaining vigilant and removing any hazards such as water or clothing items left on the floor. Member of the Sale Support Team during the Next Summer Sale. Responsibilities included maintaining a high standard of presentation in my allocated department. Ensuring customer satisfaction by providing an excellent level of customer support and ensuring safety for all customers by remaining vigilant and removing any hazards such as water or clothing items left on the floor.

    • United Kingdom
    • Primary and Secondary Education
    • 1 - 100 Employee
    • After School Assistant
      • Sep 2013 - Apr 2014

      Providing a high level of care for children before and after school in a paid position. Created stimulating activities for children. Responsible for preparation of snacks to feed the children to a high level of hygiene. Providing a high level of care for children before and after school in a paid position. Created stimulating activities for children. Responsible for preparation of snacks to feed the children to a high level of hygiene.

Education

  • Bangor University
    Bachelor of Science - BSc, Psychology
    2014 - 2017
  • Bury Grammar School 6th Form
    A Levels, Psychology, Geography, Music
    2012 - 2014

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