Experience

FruitMasters

• Netherlands
• Food Production
• 100 - 200 Employee

• Brand Manager

  • Oct 2019 - Present

  FruitMasters is the largest fruit cooperative in the Netherlands and supplies a year-round range of fruit to retail & food service partners worldwide. Within the dynamic world of fresh produce, as a communication expert I am building the brand awareness of the corporate brand FruitMasters, foodservice brand Prestige Fruit and retail brands Tessa®, Morgana® & SunSpark. www.fruitmasters.com www.prestigefruit.com www.tessa-apple.com FruitMasters is the largest fruit cooperative in the Netherlands and supplies a year-round range of fruit to retail & food service partners worldwide. Within the dynamic world of fresh produce, as a communication expert I am building the brand awareness of the corporate brand FruitMasters, foodservice brand Prestige Fruit and retail brands Tessa®, Morgana® & SunSpark. www.fruitmasters.com www.prestigefruit.com www.tessa-apple.com



Foodservice Network

• Netherlands
• Food and Beverage Services
• 1 - 100 Employee

• Founder GEN•F

  • Jan 2016 - Sep 2019

  Founder of GEN•F, the network for future leaders in foodservice. GEN•F's ambition is to make food service just a little bit tastier and more sustainable by means of interactive and contemporary meet-ups. I was responsible for the programming and moderation of the meet-ups and sales & marketing of the GEN•F network. Founder of GEN•F, the network for future leaders in foodservice. GEN•F's ambition is to make food service just a little bit tastier and more sustainable by means of interactive and contemporary meet-ups. I was responsible for the programming and moderation of the meet-ups and sales & marketing of the GEN•F network.



Shoot My Food

• Netherlands
• Marketing Services
• 1 - 100 Employee

• Project Manager

  • Jun 2014 - Sep 2019

  Shoot My Food is the marketing communication agency for food service. Shoot My Food supports its customers through Content Marketing, Branding & Activation and Events in strengthening their identity, their relevance to the market and their presence through various channels. As a project manager I was responsible for the coordination of strategic and creative B2B communication projects for (international) foodservice customers such as Unilever Food Solutions, Unilever Corporate, Lipton, Hellmann's & FruitMasters. In these projects I was responsible for the complete process; from strategy and concept to creation and execution. Think of the positioning, introduction and content campaigns of brands and products. Responsibilities:• Marketing strategy and communication advice • Account management • Print - project management books, magazines, advertising & POS • Online - project management website development & content management, social media management & advertising • Visual - concept, production and directing video & photography • Exhibitions - concept and project management Show less

• Internship Project Employee

  • Feb 2014 - May 2014

  Final internship Hotel Management School Maastricht



Food Inspiration

• Netherlands
• Hospitality
• 1 - 100 Employee

• Project Manager

  • Feb 2014 - Sep 2019

• Internship Project Employee

  • Sep 2013 - Jan 2014

  Final internship Hotel Management School Maastricht