Experience

Star Stable Entertainment AB

• Sweden
• Entertainment
• 100 - 200 Employee

• Head of Business Intelligence and Payments

  • Jul 2015 - Present

  Developing the organisational strategy on how to work with Business Intelligence, including:  Designing the BI architecture to combine customer, in-game and external data in one central location in AWS.  Managing the Qlikview implementation that services the organisations decision makers and the office dashboards.  Developing new KPIs to better monitor and understand our business and communicating them across the company.  Providing ad-hoc analysis and reports for all stakeholders across the organisation. Managing the Payments ecosystem, including:  Re-designing and developing requirements for the next generation payments system.  Negotiating contracts and rates with 3rd party payment suppliers and monitoring costs to ensure they are kept to a minimum.  Adding new payment methods to maximize reach and reduce costs.  Monitoring transaction levels and approval rates and troubleshooting with suppliers if problems occur.  Assisting support by developing payments competence withing their team.  Pricing strategy of subscriptions and coin-bundles across the web, mobile and giftshop platforms in order to provide optimal packages for consumers. Show less



NetEnt

• Sweden
• Gambling Facilities and Casinos
• 100 - 200 Employee

• Acting Head of Business Intelligence and Mathematics

  • Jan 2014 - Jun 2015

   Built up and managed a Business Intelligence and Mathematics department that provides analysis and reporting to stakeholders both within and external to NetEnt. Personnel and budget responsibility for 11 staff in 3 different teams. Competencies in team included Data Scientists, Business Intelligence Analysts, BI Developers and Mathematicians. Recruitment and training of 6 staff in 2 locations. Developing BI and Mathematics strategy including BI as a professional service. Managing development of BI Dashboard/Report tool and its use within the organization, including POCs and Business Cases for new BI tools to better suit our needs. Managing the game design process with Mathematicians and their work with the development organization and the product owners. Drove the ‘Blind Faith’ initiative to provide early prototyping of games on our customer base and through analyze data make business decisions to optimize game performance and release schedule. Key contact for BI and Math both within the organization and to B2B partners. Show less

• Lead Business Intelligence Analyst

  • Apr 2011 - Jan 2014

   Team lead for the BI Analyst team including daily operations, backlog and managing larger analysis between multiple staff. Analyze the impact of different parameters in a game, both quantitative and qualitative, and asses their effect on the player behavior. Prototyping new KPIs and models that can be used to understand aspects of player behavior such as player segmentation, game performance, churn and lifecycle analysis. Documenting analysis and presenting to all stakeholders both within the organization and external. Fraud/Incident analysis with game malfunction or exploit, including providing insight into financial impact, advising organization on actions to take, and assisting with financial cleanup. Show less

• Business Intelligence Analyst & Game Mathematician

  • Jan 2010 - Apr 2011

   Managing the implementation of an Analytics Warehouse, combining all relevant information from multiple systems across the organization in a structured and optimized manner for analytics. Provided regular reporting, analysis and data to key stakeholders across the organization including C-level Management, Product Owners, Account Managers, Sales and Finance. Prototyped and proposed 3rd party solutions such as SAS, Qlikview and Spotfire for implementation into our Analytics Environment Performed ad hoc analysis for the above stakeholders when required to assist strategic business decisions or provide input to game design. Developed a payout monitoring system based on mathematical algorithms that identify games or casinos performing outside the expected confidence interval. Pro-actively and continuously monitor competitors and market development to seek and obtain and read market analysis information  Provide calculations and analysis for areas of game design such as pay-out percentage calculations, design and structure of pay-tables for various player groups and designing new concepts for new games. Show less



Ongame Network

• Game Security Analyst

  • Sep 2005 - Aug 2006

  Responsible for monitoring and acting on payment related risks associated with a poker network and poker brands.  Devised and implemented a series of database analysis scripts which were evolved to be used as the primary fraud detection tool used by the Ongame Network Risk Department. Example reports include:  Money laundering (Suspicious credit card deposit/cashout patterns)  Collusion Reports  Bonus/Affiliate Abuse  KYC / IP / MAC Address related monitoring  Administrated the Ongame Network Administration tool, the tool which Operators across the network use to review game revenues, player volume and other statistics. Assisted in the PCI audit of the tool and suggested changes to increase security.  Member of the Bot Prevention Taskforce looking into detecting and preventing the use of robot players on Ongame network.  Liaised with Payment Providers and Network Partners to discuss known fraudulent accounts. Payment Providers included:  Major Credit Cards (Processed through Optimal Payments and Lateral Payment Solutions), Neteller, Firepay, Moneybookers, Webmoney, 900pay, Click2pay, eWalletExpress, MoneyGram, Cheques  Provided payments and game security assistance to the rest of the organization where necessary. Show less