Experience

Scapegrace New Zealand Distilling Co.

• New Zealand
• Food & Beverages
• 1 - 100 Employee

• NZ Sales & Marketing Manager

  • Jul 2022 - Present



Fine Wine Delivery

• New Zealand
• Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Sep 2021 - Jun 2022



Freedom Brewery

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• UK Sales & Marketing Manager

  • Jan 2019 - Aug 2021

  Led a team of 7 reports (6 Sales, 1 Marketing); coaching and motivating to ensure the team achieved targets whilst maintaining positive morale.Managed key accounts, building strong relationships, increasing ROS through tailored activations.Increased DTC sales, optimising our digital marketing strategy, developing a new focus for the business.

• Marketing Manager

  • Feb 2018 - Jan 2019

  Analysed business performance and opportunities, leveraging commercial and operational tactics to develop a Brand Strategy, setting revenue strains and company objectives.Introduced and managed the briefing, development, and execution of all agency partners (Creative, PR,Social Media, Media Buyers),



Hi-Spirits

• United Kingdom
• Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Apr 2015 - Feb 2018

  • Responsible for developing and delivering successful multi-channel marketing plans to achieve annual and long-term marketing & sales targets.• Effectively manage marketing budgets for always maximising the potential to grow awareness and increase sales. • Successfully manage projects and events within set budgets and deadlines from the initial concept and creative, through to developing websites, email campaigns and social media to drive customer awareness and engagement.• Confident in developing and presenting effective presentations, both internal and to the general public.

• London Sales Manager

  • Mar 2011 - Apr 2015

  Responsibilities: Growing the Hi-Spirits portfolio with the on and off trade within London and the surrounding area. Managing a small team of Business Development Managers to achieve and surpass sales targets. Training new sales representatives on brand knowledge, sales techniques and the on-trade market.Developing strong relationships with key industry members including owners, buyers, managers and bar tenders. Expert product and category knowledge



Glengarry Wines Limited

• New Zealand
• Retail
• 1 - 100 Employee

• Store Manager

  • Nov 2008 - Nov 2010