Experience

The Marketing Centre

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Mar 2017 - Present

  I believe that all businesses, regardless of size or sector, deserve access to world class marketing. I work as a part-time Marketing Director with growth focused, ambitious businesses, providing them with all the skills and experience they need to achieve outstanding results. My recent part time Marketing Director roles have included: Working with the CEO of Suffolk Libraries to build a broader customer base, improve the customer experience & raise awareness of the breadth of on… Show more I believe that all businesses, regardless of size or sector, deserve access to world class marketing. I work as a part-time Marketing Director with growth focused, ambitious businesses, providing them with all the skills and experience they need to achieve outstanding results. My recent part time Marketing Director roles have included: Working with the CEO of Suffolk Libraries to build a broader customer base, improve the customer experience & raise awareness of the breadth of on and offline services. This has lead to the development of a clearer & more engaging proposition & the creation of a comms plan integrated across all media. A new, more engaging, brand kit of parts has been created for the interiors of the libraries . Significant work has been carried out internally to communicate the new strategy to staff, bringing the vision, mission and company values to life and reinforcing the company culture. Supportng DABD, a Charity in North East London, setting strategy and managing the small internal team. As part of the Strategic Management Team I brought my wide experience to the table supporting the CEO in many aspects of the organisation. Through raising the profile of the charity we were successful in being selected as the Barking & Dagenham Mayor's charity of choice for 2017/2018 . I headed the management team that successfully won the renewal and extension of a 1 million pound per annum transport contract for the mobility services division. Working with the CEO of an ambitious, high growth software company in Wickford I helped to set the strategy and directed the Marketing Manager in its implementation and roll out . Following the success of the Part Time role and the growth achieved in the business, I assisted in the recruitment of a full time Marketing Director before exiting the business. To know more, please contact me on 07984 089 495 or email me at tim.ellett@themarketingcentre.com, for a confidential talk about your business. Show less I believe that all businesses, regardless of size or sector, deserve access to world class marketing. I work as a part-time Marketing Director with growth focused, ambitious businesses, providing them with all the skills and experience they need to achieve outstanding results. My recent part time Marketing Director roles have included: Working with the CEO of Suffolk Libraries to build a broader customer base, improve the customer experience & raise awareness of the breadth of on… Show more I believe that all businesses, regardless of size or sector, deserve access to world class marketing. I work as a part-time Marketing Director with growth focused, ambitious businesses, providing them with all the skills and experience they need to achieve outstanding results. My recent part time Marketing Director roles have included: Working with the CEO of Suffolk Libraries to build a broader customer base, improve the customer experience & raise awareness of the breadth of on and offline services. This has lead to the development of a clearer & more engaging proposition & the creation of a comms plan integrated across all media. A new, more engaging, brand kit of parts has been created for the interiors of the libraries . Significant work has been carried out internally to communicate the new strategy to staff, bringing the vision, mission and company values to life and reinforcing the company culture. Supportng DABD, a Charity in North East London, setting strategy and managing the small internal team. As part of the Strategic Management Team I brought my wide experience to the table supporting the CEO in many aspects of the organisation. Through raising the profile of the charity we were successful in being selected as the Barking & Dagenham Mayor's charity of choice for 2017/2018 . I headed the management team that successfully won the renewal and extension of a 1 million pound per annum transport contract for the mobility services division. Working with the CEO of an ambitious, high growth software company in Wickford I helped to set the strategy and directed the Marketing Manager in its implementation and roll out . Following the success of the Part Time role and the growth achieved in the business, I assisted in the recruitment of a full time Marketing Director before exiting the business. To know more, please contact me on 07984 089 495 or email me at tim.ellett@themarketingcentre.com, for a confidential talk about your business. Show less



3i Marketing Services

• London, United Kingdom

• Freelance Brand and Marketing Consultant

  • Jul 2015 - Feb 2017

  I bring a wealth of commercial expertise and visionary insight to clients with the key goal of building customer engagement to grow market share and profitability. A change agent who communicates well at all levels from the shop floor to the boardroom; I am able to focus the internal team and channel external partners to deliver results on time and on budget. My personal goal is to bring strategic and commercial value to companies, hitting the ground running and swiftly integrating into the… Show more I bring a wealth of commercial expertise and visionary insight to clients with the key goal of building customer engagement to grow market share and profitability. A change agent who communicates well at all levels from the shop floor to the boardroom; I am able to focus the internal team and channel external partners to deliver results on time and on budget. My personal goal is to bring strategic and commercial value to companies, hitting the ground running and swiftly integrating into the relevant teams. Show less I bring a wealth of commercial expertise and visionary insight to clients with the key goal of building customer engagement to grow market share and profitability. A change agent who communicates well at all levels from the shop floor to the boardroom; I am able to focus the internal team and channel external partners to deliver results on time and on budget. My personal goal is to bring strategic and commercial value to companies, hitting the ground running and swiftly integrating into the… Show more I bring a wealth of commercial expertise and visionary insight to clients with the key goal of building customer engagement to grow market share and profitability. A change agent who communicates well at all levels from the shop floor to the boardroom; I am able to focus the internal team and channel external partners to deliver results on time and on budget. My personal goal is to bring strategic and commercial value to companies, hitting the ground running and swiftly integrating into the relevant teams. Show less



3i Limited

• Advertising Services

• Director

  • Apr 2004 - Jun 2015

  Established and grew 3i as a successful creative brand agency in New Zealand, working across local and international brands with the emphasis on strategic positioning, and the creation of multi channel solutions that deliver results, becoming a key long term partner to the client’s management teams and owners. Successes included: Superlux Lighting [manufacturer and wholesaler New Zealand and Australia] • Developed the brand and marketing strategy involving comprehensive market… Show more Established and grew 3i as a successful creative brand agency in New Zealand, working across local and international brands with the emphasis on strategic positioning, and the creation of multi channel solutions that deliver results, becoming a key long term partner to the client’s management teams and owners. Successes included: Superlux Lighting [manufacturer and wholesaler New Zealand and Australia] • Developed the brand and marketing strategy involving comprehensive market research and competitive analysis. • Aligned the business and marketing strategies and made recommendations for structural change. • Lead the development & pitch for a major government Tender with the business owner, and helped secure a significant 18 month contract. • Developed the roll out strategy for the tender win and lead the sales and marketing team nationwide [New Zealand]. Rentadent Car Rentals [26 franchised branches in New Zealand and Australia] • Clarified the brand proposition, re-defined audience segmentation, developed brand and multi channel marketing strategy. • Directed the redesign and roll out of all brand elements including digital, environmental, vehicle graphics, print. • Achieved consistent revenue growth of 10-15% per annum over a 3 year period despite a flat sector and extreme competition without cutting rental rates. • Fostered buy-in from the franchisees across the network through events, roll out of a brand book and face to face sessions – jointly lead annual conference for 3 years. Show less Established and grew 3i as a successful creative brand agency in New Zealand, working across local and international brands with the emphasis on strategic positioning, and the creation of multi channel solutions that deliver results, becoming a key long term partner to the client’s management teams and owners. Successes included: Superlux Lighting [manufacturer and wholesaler New Zealand and Australia] • Developed the brand and marketing strategy involving comprehensive market… Show more Established and grew 3i as a successful creative brand agency in New Zealand, working across local and international brands with the emphasis on strategic positioning, and the creation of multi channel solutions that deliver results, becoming a key long term partner to the client’s management teams and owners. Successes included: Superlux Lighting [manufacturer and wholesaler New Zealand and Australia] • Developed the brand and marketing strategy involving comprehensive market research and competitive analysis. • Aligned the business and marketing strategies and made recommendations for structural change. • Lead the development & pitch for a major government Tender with the business owner, and helped secure a significant 18 month contract. • Developed the roll out strategy for the tender win and lead the sales and marketing team nationwide [New Zealand]. Rentadent Car Rentals [26 franchised branches in New Zealand and Australia] • Clarified the brand proposition, re-defined audience segmentation, developed brand and multi channel marketing strategy. • Directed the redesign and roll out of all brand elements including digital, environmental, vehicle graphics, print. • Achieved consistent revenue growth of 10-15% per annum over a 3 year period despite a flat sector and extreme competition without cutting rental rates. • Fostered buy-in from the franchisees across the network through events, roll out of a brand book and face to face sessions – jointly lead annual conference for 3 years. Show less



Live Fast Productions Limited

• Auckland, New Zealand

• Director

  • Oct 2009 - Sep 2014

  Vehicle for new fashion brand Stay True aimed at the urban / music sector. Focusses on young new zealand design talent and creating a niche community of like minded individuals around the "stay true" principles.Retail store and online presence Vehicle for new fashion brand Stay True aimed at the urban / music sector. Focusses on young new zealand design talent and creating a niche community of like minded individuals around the "stay true" principles.Retail store and online presence



Smarti Mobile Limited

• Director

  • Jan 2009 - 2010

  Innovative marketing and technology based company providing solutions through the mobile phone channel, including msite and website development, text marketing and bluetooth proximity marketing. Workflow solutions that use mobile as a tool to increase efficiency and connectivity. Innovative marketing and technology based company providing solutions through the mobile phone channel, including msite and website development, text marketing and bluetooth proximity marketing. Workflow solutions that use mobile as a tool to increase efficiency and connectivity.



Landor

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Executive Director Middle East

  • Jan 2000 - Dec 2002

  Set up and ran the Middle East operations for Landor out of Dubai, building the office to 18 staff and becoming the first international brand agency to have a physical presence in the Middle East.Worked extensively across the region to grow the Landor brand presence and build the client base. Successfully won and executed significant brand projects in Dubai, Kuwait,Saudi Arabia and Jordan for leading National companies including 3 banks in Dubai and 1 in Jordan. Developed a major Destination… Show more Set up and ran the Middle East operations for Landor out of Dubai, building the office to 18 staff and becoming the first international brand agency to have a physical presence in the Middle East.Worked extensively across the region to grow the Landor brand presence and build the client base. Successfully won and executed significant brand projects in Dubai, Kuwait,Saudi Arabia and Jordan for leading National companies including 3 banks in Dubai and 1 in Jordan. Developed a major Destination brand programme in Jordan, working with the Jordanian government and Royal family.

• COO / European Finance Director

  • Apr 1997 - Dec 1999

  Board level responsibility for Finance, HR and IT. The focus was on driving the six European offices, supporting the European President. Extensive European travel. Restructured the Spanish operation and over saw the appointment of a new Spanish MD. Resolved a major dispute in Italy at minimal cost. Downsized the UK operation and returned it to profitability.



Research International

• Market Research
• 300 - 400 Employee

• Various roles from Group Finance through to UK FD

  • 1987 - 1997

  1994 – 1997 Finance Director - UK (chief operating officer) The largest company in the RI network with 500 staff and $150m turnover. 41 direct reports. Part of the Executive Board with responsibility for all back office areas. Seconded to WPP taskforce looking at consolidating group services across multiple lines of business. 1992 -1994 RI head office – Management Information Consultant Spent two years working on the conceptualization, design, RFP, tender management and supplier… Show more 1994 – 1997 Finance Director - UK (chief operating officer) The largest company in the RI network with 500 staff and $150m turnover. 41 direct reports. Part of the Executive Board with responsibility for all back office areas. Seconded to WPP taskforce looking at consolidating group services across multiple lines of business. 1992 -1994 RI head office – Management Information Consultant Spent two years working on the conceptualization, design, RFP, tender management and supplier management of a major management information systems software development. Followed up by travelling to all overseas operations (14) to install and train staff. 1989 – 1992 Finance Director – France; Regional Controller Southern Europe Paris based role - again covering all aspects of the back office for French operation with 70 staff, then taking on the wider role of managing the Finance teams of Italy and Spain. 1987 – 1989 Assistant to Group FD First role after qualifying as ACA, wide reaching including reporting requirements, acquisition evaluation, banking relationships, working with external advisors in other countries. Significant overseas travel. Show less 1994 – 1997 Finance Director - UK (chief operating officer) The largest company in the RI network with 500 staff and $150m turnover. 41 direct reports. Part of the Executive Board with responsibility for all back office areas. Seconded to WPP taskforce looking at consolidating group services across multiple lines of business. 1992 -1994 RI head office – Management Information Consultant Spent two years working on the conceptualization, design, RFP, tender management and supplier… Show more 1994 – 1997 Finance Director - UK (chief operating officer) The largest company in the RI network with 500 staff and $150m turnover. 41 direct reports. Part of the Executive Board with responsibility for all back office areas. Seconded to WPP taskforce looking at consolidating group services across multiple lines of business. 1992 -1994 RI head office – Management Information Consultant Spent two years working on the conceptualization, design, RFP, tender management and supplier management of a major management information systems software development. Followed up by travelling to all overseas operations (14) to install and train staff. 1989 – 1992 Finance Director – France; Regional Controller Southern Europe Paris based role - again covering all aspects of the back office for French operation with 70 staff, then taking on the wider role of managing the Finance teams of Italy and Spain. 1987 – 1989 Assistant to Group FD First role after qualifying as ACA, wide reaching including reporting requirements, acquisition evaluation, banking relationships, working with external advisors in other countries. Significant overseas travel. Show less



KPMG US

• United States
• Financial Services
• 700 & Above Employee

• Assistant Manager

  • 1984 - 1987

  Trained and qualified as Chartered Accountant with one of the leading Accountancy firms, leaving shortly after qualifying as i realised that my interest was not in audit, compliance or tax. Trained and qualified as Chartered Accountant with one of the leading Accountancy firms, leaving shortly after qualifying as i realised that my interest was not in audit, compliance or tax.