Experience

O'Fallon Brewery
• Food and Beverage Services
• 1 - 100 Employee
• Director of Sales

  • Jun 2022 - Present


The Gambrinus Company

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Region Sales Manager

  • Aug 2018 - Feb 2022

  Region Sales Manager covering OK, MO and KS. Worked with 16 wholesalers on all Sales and Marketing aspects including inventory and planning. Grew sales in all states for 3 straight years with over 25% total growth and gained 1.3 share points by outperforming the Craft Industry. Region Sales Manager covering OK, MO and KS. Worked with 16 wholesalers on all Sales and Marketing aspects including inventory and planning. Grew sales in all states for 3 straight years with over 25% total growth and gained 1.3 share points by outperforming the Craft Industry.



Anheuser-Busch InBev

• Ukraine
• Food and Beverage Services
• 1 - 100 Employee

• Director, InfoCell

  • Feb 2017 - May 2018

  Lead and direct the team that tracks and reports volume for the entire U.S. business unit to senior management.• Guide a team of five managers across multiple micro processes along with 35 additional professionals in the U.S. and 25 contractors in India, performing standard daily, weekly, and monthly sales reporting duties for the entire sales organization.• Coach, train, motivate and evaluate a Sr. Manager of Revenue Planning & Price Operations, Sr. Manager of Sales Reporting & Analysis, Sr. Manager of Sales Forecasting & Analysis, Sr. Manager of Competitive Insights, and Senior Specialist of Pricing.• Direct all tracking, reporting and analysis of the entire volume set of 90 million barrels of beer, generating $14 billion in revenue for the U.S. business unit; manage a $5 million department operating budget.• Direct the Competitive Insights department with consolidated reporting of competitors financial statements and summary review for senior management.• Oversee the Wholesale Operations Division pricing group, working with 30 company owned wholesalers to implement pricing plans in specific markets.• Direct the Revenue Planning & Price Operations group with centralized pricing function handling all new product set-up, promotions planning, and price increases working with the region on system implementation.. Show less

• Director Marketing - CPPM

  • Apr 2014 - Jan 2017

  Promoted into a new role to create and implement weekly and monthly reporting tools for marketing management team.• Developed a new framework for presenting monthly sales execution data to the 150-member marketing team, and trained new-to-the-beer-industry marketing professionals on using dashboards to prepare for monthly performance reviews.• Led and directed three Managers of Commercial Planning & Performance to support the marketing team with CPPM initiatives.• Created dashboards to track and monitor performance against volume and share targets; analyzed volume trends and company priorities to build 1YP and 3YP strategy; developed monthly routines and reports for performance reviews.• Used syndicated data to identify share gaps and brand opportunities.• Migrated to working with the sales team to enhance the monthly review process, and to track incentives for sales project. Show less

• Manager, Trade Channel Marketing - Package Liquor

  • Nov 2011 - Apr 2014

  Relocated to North American headquarters to manage the go-to-market strategy for the Large Format package liquor channel.• Identified needs and worked with vendors from creation to delivery of solution to support the entire package liquor channel nationwide which generated sales of 17 million barrels, or 20% of total company volume annually.• Coordinated programs with Key Account Managers to support sell-in to independent accounts.• Developed channel-based priority calendar for Large Format package liquor segment; headed exploratory cross-merchandising partnership with spirits partner; cascaded monthly game plan to region personnel.• Optimized channel analytics to support organizational changes. Show less

• Key Account Manager - Indpendents

  • Aug 2010 - Nov 2011

  Led sales and profitability growth initiatives for the top-100 package liquor stores in state of Kansas and Northwest Missouri.• Managed sales development, call frequency, and account execution initiatives for the beer category at decision points within the Independent Package Liquor channel focused on relationship building, information gathering, and program sell-in.• Mentored wholesaler sales personnel and shared best practices to generate sales of 3 million cases annually.

• Senior Key Account Manager

  • Mar 2010 - Aug 2010

  Managed relationships and business with The Pantry, the third largest convenience store chain in the U.S.• Created and implemented monthly sales promotions and buy-ins to maximize pricing, and generate annual sales of 3.5 million cases at 460 The Pantry/Kangaroo Express stores in the Florida division; maximized program activation with 37 wholesalers.• Performed on-going sales analytics, identified gaps, and implemented action plans to address opportunities.

• Geographic Marketing Manager

  • Dec 2008 - Mar 2010

  Promoted to develop and execute annual marketing plans, sponsorships and special events in Kansas, Nebraska, and Lake of the Ozarks.• Led ABI brand marketing with a $2 million budget, by communicating with, aligning, and coaching field sales personnel at 35 wholesalers to execute local promotional plans to support national marketing initiatives with local customization.• Negotiated, contracted, and executed local special events and partnerships with retail trade, media, sports marketing, and music venues including Kansas City Chiefs, Royals, and Wizards, Kansas Speedway, and College World Series in Omaha.• Monitored and tracked brand performance to deliver revenue growth of 10%, for a total of $300 million annually. Show less



Anheuser-Busch

• United States
• Food and Beverage Services
• 700 & Above Employee

• Import, Craft, Specialty Manager

  • Sep 2007 - Dec 2008

  Promoted to manage the direction and messaging of import, craft, and specialty brands in a six-state territory.• Served as liaison between St. Louis brand teams and 140 wholesalers to drive consistent sales & marketing strategies to gain incremental placements, increase distribution, drive sales volume, and grow market share.• Developed and implemented programs in the state of Colorado, Missouri, Iowa, Nebraska, Kansas, and Arkansas to promote brands including Stella Artois, Leffe, Hoegaarden, Beck’s, Landshark Lager, and Goose Island.• Assisted Sales Directors in building sales targets and identifying gaps; supervised Special Event Team to activate events. Show less

• Region Sales Manager

  • Apr 2006 - Sep 2007

  Promoted and relocated to increase profitable sales and market share by successfully strengthening wholesaler performance. • Provided direction and leadership to six wholesalers in the state of South Dakota selling 6.5 million cases annually to maximize brand awareness, distribution, sales and market share growth; developed action plans to achieve KPI targets.• Conducted regular market visits to communicate region priorities, manage the monthly Wholesaler Performance Review process, develop business, pricing, and selling strategies & plans, and ensure compliance with the Wholesaler Equity Agreement.• Managed the implementation and execution of ABI national, regional, and local marketing and promotional plans; sold-in new brands and packages; maintained quality standards; monitored and addressed competitive pricing actions.• Coached and motivated wholesaler sales and merchandising teams to align on goals through incentives, planning, presentations, ride-withs, tracking, and measuring; uncovered areas of opportunity during retail visits and implemented improvement plans. Show less

• Senior Business Analyst (2005 to 2006) | Senior Pricing Analyst (2004 to 2005)

  • Apr 2004 - Apr 2006

  Relocated to the Northwest Region office and promoted twice to provide pricing and sales analysis to Region V.P. and Sales Directors.• Developed, implemented, and tracked region sales incentives to assist senior management in driving execution of key performance indicators including sales, distribution, shelf space and ad placements in the 8-state Northwest region.• Trained new Region Sales Mgrs. on reporting tools; supported Key Accounts with ad tracking, chain authorizations, and sales updates. • Delivered thorough and precise pricing, revenue, and margin analysis with recommendations to the Region Vice President and others for price increase plans, new brand and package rollouts, and strategic growth initiatives for Idaho, Montana, and Wyoming.• Optimized region sales and profitability through analysis, planning, preparation, presentation, and implementation of annual Revenue Plan generating $20.4 million by effectively managing regional price change requests and discount reduction actions. Show less

• Budget Analyst

  • Mar 2000 - Apr 2004

  Recruited to track, consolidate, and project a $250 million annual operating budget for the entire sales department.• Provided budget analysis and support to 11 region offices, and St. Louis headquarter groups including National Retail Sales On and Off-Premise, Business & Wholesaler Development, and Revenue Management departments.• Originally hired as an independent contractor in Mar. 2000, and hired as full-time employee in Dec. 2000.