Experience

Destination Ann Arbor

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• CRM Administrator

  • Feb 2020 - Present

  CRM System Administration• Provide comprehensive training to internal and off-site users to optimize systems maintenance and resolve recurring issues. This includes new staff and continuing education on new best practices for experienced staff.• Managed release of Destination Ann Arbor Partner Portal to stakeholders, and provide continued training for hotels, restaurants, and attractions.• Created and continue to maintain training guides for new users to access and best use Destination Ann Arbor Partner Portal.• Build and maintain reports within CRM system to automate processes and provide readily accessible data to management and stakeholders.• Audit CRM system to ensure up to date information, accurate reporting metrics, and find new data points based on changing needs. • Served on Simpleview DMS User Group in 2020, spearheading committees on sales processes, trends in sport sales, and user reassignment best practices for their new systems. • Provided key insights on Destination Ann Arbor Jobs Board, which are now shared with inquiring CVBs by Simpleview.Certified Tourism Ambassador Program Manager• Program Manager for Ann Arbor-Ypsilanti Area Certified Tourism Ambassador Program, part of Tourism Ambassador Institute. • Plan and execute networking events throughout Washtenaw County, providing educational and experiential opportunities for ambassadors.• Collaborate with Marketing Department on website needs and tie-ins to CRM system to ensure a user-friendly website experience. Work with Marketing Manager to design new templates to ensure clean branding and presentation to meeting planners, members, and stakeholders.Membership and Sales/Stakeholder Services• Manage Destination Ann Arbor membership program, including more personal contact and creating more flexible procedures throughout COVID-19 pandemic.• Distribute corporate communications on behalf of management team to smaller, specific pockets of stakeholders.

• Convention and Event Services Manager

  • Jan 2018 - Feb 2020

  • Moved from Intern (November 2016 – January 2018) to Convention and Event Services Manager• Plan and execute Annual Meeting, Annual Dinner, and various other meetings for the organization.• Communicate with members regarding payments, events, and conventions coming to the area.• Complete inventory of all items.• Manage and update sports venues and events on the Visit Ann Arbor website and Pure Michigan Sports.• Coordinate volunteers for Sports Commission events• Supervised athlete registration and volunteers during AAU Junior Olympics Track and Field.• Co-Chair LPGA Volvik Championship Volunteer Services Committee• Serve as staff representative at various sporting events.• Proficient in Simpleview CRM system with experience adding traces, contacts, and new accounts.• Created and updated visitor materials for sports groups.• Assist the marketing team with event posting to Visit Ann Arbor and Ypsi Real on content management system and HTML.• Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.• Teach Certified Tourism Ambassador Program classes and support all events under Program Manager.

• Intern

  • Nov 2016 - Jan 2018



Baseline Tennis

• United States
• Higher Education
• 1 - 100 Employee

• Tennis Professional

  • Aug 2012 - Jan 2019

  -Develop and managed two new leagues in the past year with 25 people in each.-Attend all Southeast Michigan Tennis Association and USTA Midwest seminars and trainings.-Coordinate all USTA Programming with the Southeast Michigan Tennis Association and USTA Midwest.-Create and distribute event flyers and promotional materials.-Implement player growth plans with youth and adults.-Oversee the implementation of new teaching procedures and ensure staff is aware of changes.-Use QuickBooks system to bill and run reports.



Woodhaven High School

• Head Varsity Tennis Coach

  • Aug 2015 - Oct 2018

  -Responsible for knowing CPR and promoting a healthy practice environment.-Maintaining communication with player parents, athletic director, and local media contacts.-Doubled participation rates on boys and girls teams.-Organize and direct Michigan High School Athletic Association Regional Championships.-Develop and run local tournaments.-Developed positive relationships with parents, schools and the community.-Built strong rapport with athletes and assistants before, during and after coaching seasons.-Maintained high academic standards for all student athletes and enforced academic discipline.-Worked closely with the athletics director in scheduling interscholastic contests.-Supervised practices and contests, prioritizing safety at all times.



Wayne-Westland Community Schools

• Head Varsity Tennis Coach

  • Aug 2013 - Oct 2016

  -Awarded MHSTECA Regional Coach of the Year three times.-Doubled participation rates in both programs-Implemented five new tournaments that have been running since 2013.-Served as school representative for other athletic events.-Completed a fieldwork experience with athletic director.-Demonstrated a high level of respect for opponents, officials and facilities.



Applebee's Neighborhood Grill + Bar

• United States
• Restaurants
• 700 & Above Employee

• Neighborhood Expert

  • Oct 2015 - Apr 2016

  I was responsible for providing excellent guest service, training new employees, store cleanliness, practicing food safety habits, and maintaining a friendly environment. I was tapped to be a Neighborhood Expert due to my ability to effectively teach and work with all different types of personalities.



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Swing Manager

  • Oct 2013 - Apr 2014

  Responsible for maintaining daily store operations, counting bank deposits, maintaining labor, and providing customer service. We placed a major emphasis on our guest service, so I was able to strongly develop those skills in a management position.