Experience

Catch Co.

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Copy Writer

  • Feb 2021 - Present

• Marketing Content Manager

  • Jan 2018 - Feb 2021

  Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.Management of creative resources including designers, writers, and other personnel.Integration of content programs with brand campaigns to drive brand demand.

• Community Marketing Manager

  • Oct 2017 - Dec 2018

  ResponsibilitiesAs the Catch Co community manager, I focused on fostering the Catch Co. brand that encourages personal connections between our company and its advocates, as well as our advocates with one another.Define objectives and strategy and execute the plan to implement and track campaigns and programs within the Glint community that ultimately builds Glint brand advocates.Strategize ways to scale our community and connect with new people.Provide engaging text, image and video content for online Community.Responsible for all moderation and responses to questions and discussions in Catch Co digital community.Manage, organize and facilitate virtual and live events to build community.Analyze the results of campaigns and community metrics and provide monthly analytics.

• Customer Service Manager

  • Oct 2015 - Dec 2017

  Mystery Tackle Box is the leading subscription commerce company in the fishing industry, helping tens of thousands of anglers discover new fishing lures in a fun, exciting, and affordable way.With hundreds of new products coming out each year, many anglers feel overwhelmed in their purchasing decisions. We make it easy for them to find gear they will love and continue to buy. We also help manufacturers introduce their products to tens of thousands of anglers in a powerful and cost effective way that has been proven to drive repeat purchases and brand affinity.



Handling Systems International, Inc.

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Manager

  • Aug 2010 - Sep 2015

  Worked closely with engineers and plant foreman to conceptualize, plan, and direct activities related to the construction and maintenance of jib cranes and industrial hoists. Developed and executed creative solutions to satisfy customer demands while maintaining the integrity, quality, and safety of the end product.Responsible for quality control related to all incoming and outgoing shipments, safety, and emergencies at the manufacturer site. Worked closely with engineers and plant foreman to conceptualize, plan, and direct activities related to the construction and maintenance of jib cranes and industrial hoists. Developed and executed creative solutions to satisfy customer demands while maintaining the integrity, quality, and safety of the end product.Responsible for quality control related to all incoming and outgoing shipments, safety, and emergencies at the manufacturer site.



Ray Graham Association

• United States
• Individual and Family Services
• 1 - 100 Employee

• Team Lead

  • May 2008 - Jul 2013