Experience

Clinical Education Alliance

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Head Business Intelligence & Analytics

  • Nov 2021 - Present

• Director of Marketing Operations

  • Jan 2020 - Nov 2021

  Developed and lead operations, production, and the execution of data-driven growth marketing initiatives through people, processes, technology, and data. Transformed data from three siloed brands and platforms into unified datasets and oversaw transition into Hubspot and Marketo platforms. Developed strategy for and implemented marketing data governance between brands for marketing automation. Responsible for defining, architecting and delivering key success metric reporting dashboards integral to internal and external stakeholders. Show less



Practicing Clinicians Exchange

• United States
• Higher Education
• 1 - 100 Employee

• Director of Digital Strategy: Marketing

  • Mar 2014 - Jan 2020

• Email Marketing & Data Analytics

  • Feb 2014 - Mar 2014



Riff Media

• United States
• Advertising Services

• Senior Social Strategist

  • Jul 2010 - Jan 2014

  Riff Media is a small agency specializing in social media marketing and audience acquisition through website development/optimization, SEO, community management and social media monitoring. • Founded Riff Media, as a social media consulting company • Acquired six clients in a four month span • Formulated social media strategies for multiple clients • Developed marketing, implementation, and optimization strategy • Managed client’s social communication across multiple social platforms • Acquired audiences resulting in stable monthly traffic growth for publishers through social media • Delivered analytic reporting • Built and managed digital content for client websites • Managed email marketing campaigns and large database solutions for clients • Created and managed multiple social media communities on Facebook, Twitter, YouTube, and LinkedIn Show less



Aberdeen Associates, Inc.

• United States
• Banking

• Digital Media Strategist & Senior Web Designer

  • May 2012 - Nov 2013

  Aberdeen Associates is a full service communications company built on strategically applying specific talent to match each client’s precise needs using an appropriate scale of resources. Additionally, the company looks at all communication channels as one complete package: public relations, graphic design, copy writing, advertising, website design, social media, internal communications, networking, sales and marketing. • Developed, pitched, and sold strategies for deployment of multiple Facebook, Twitter, LinkedIn and Pinterest communities • Communicated social media and content strategies for multiple clients in the agricultural, nonprofit, mobile technology and media industries • Managed CRM email marketing campaign and database down to consumer profiles identifying and acting on KPI’s • Instituted analytic tools and weekly/quarterly results-driven analytic presentations tying together data from social media, email marketing, promotions, SEM, B2B ad campaigns and website data • Developed, programmed and maintained multiple custom proprietary websites for various clients Show less



Fandome.com / Kaleidoscope Sports & Entertainment

• Director of User Experience, Marketing and Audience Acquisition

  • Oct 2007 - May 2010

  Fandome.com was a startup social sports network featuring videos, news, blogs, team pages, and user profile pages. With the state of the economy in 2010, property rights became an issue throughout the Internet and Fandome was unable to secure capital due to networks and leagues claiming the rights to videos. • Developed audience acquisition strategies through social media that grew the average monthly unique visitors from 1,300 to 1,000,000 in a span of four months without paid media or a budget • Directed process for creating, testing, and implementing new features to increase user engagement and social interactions • Initiated and managed FanDome’s presence on relevant social networks developing strong supporting communities • Key member of the editorial team responsible for daily viral content strategies • Managed third party strategic partnerships including The Sporting News, Dell Sports, and Snapdraft. • Attained new business for Kaleidoscope and developed ChevyYouthBaseball.com, now YouthSportsWired.com • Contributing member of the strategy and presentation team to potential investors Show less



Modem Media / Digitas Inc.

• Associate Search Engine Marketing Analyst

  • Jan 2007 - Jul 2007

  After being acquired by Publicis, Modem Media is now Publicis Modem; an interactive marketing agency offering services to Fortune 500 companies. Services include strategic consulting and research, web site design, interactive advertising and promotions; email marketing, search marketing, and data collection and analysis.• Worked on Kraft Foods and Dice Career accounts successfully negotiating and executing media plans• Created and delivered PowerPoint presentations to clients outlining media buys• Developed and maintained extensive keywords and creative to correspond with specific campaign goals• Successfully implemented campaigns on Google, Yahoo, and MSN by accurately identifying target markets and developing marketing strategies that resulted in significantly lower cost-per-click rates• Created and uploaded tracking tags using the Atlas Media Console• Optimized keywords and budgets on a daily basis for each campaign• Delivered weekly updates to client regarding campaign efficacy• Approved and logged all invoices for each campaign Show less

• Associate Media Planner

  • Jan 2006 - Jan 2007

  • Associate account lead for Wyeth Pharmaceutical OTC media planning• Contributed on all aspects of the media planning and buying processes for Wyeth Pharmaceutical• Analyzed research using comScore and AtPlan to help develop “Request for Proposal” lists• Developed RFP lists and helped negotiate pricing with potential partners for each campaign• Worked with DoubleClick, the trafficking department, and website partners to implement and maintain tracking tags for each campaign• Point of contact between the creative department and advertisers ensuring all assets were created to spec and delivered in advance of campaign launch date• QA’d, pulled and analyzed backend data ensuring campaign goals were achieved• Efficiently managed all matters regarding invoicing Show less



TV Guide

• United States
• Entertainment
• 100 - 200 Employee

• Sales Coordinator

  • Feb 2005 - Jan 2006

  TV Guide Inc. provides interactive television program listing services. The company provides electronic program guides, pay-per-view, and satellite delivery of video programming services. • Acted as liaison for the TV Guide Network, advertising agencies and major national clients. • Maintained multi-million dollar accounts (i.e. Geico & SC Johnson) working under two account executives • Ensured proper maintenance of advertiser schedules from proposals to payment by generating reports, resolving discrepancies, EDI management, and responding to client requests • Completed scheduling, brand allocations, and invoice adjustments. • Coordinated with off-site traffic department in the scheduling of units and receiving copy materials • Transitioned all accounts from the Paradigm system to the current DealMaker program used for scheduling, maintaining, and pulling reports for campaigns Show less



New York Mets

• Spectator Sports
• 700 & Above Employee

• Marketing & Sales Intern

  • Jun 2004 - Oct 2004

  The New York Mets are a professional baseball team based in the borough of Queens in New York City. They play in Major League Baseball's National League East Division. • Effectively implemented pre-game sponsor and VIP events at Shea Stadium • Managed player appearances at sponsors’ events • Organized onsite display vehicles and executed Chevrolet and Dodge promotions • Assisted in planning and executing a “Day at Shea with the Mets” for the delegates to the Republican Convention, which included batting and infield practice • Trained on Scarborough Research and Nielsen Ratings programs to provide research for the Mets’ sales team Show less


General Motors R*Works
• Advertising Services
• 1 - 100 Employee
• Project Manager Intern

  • Jun 2002 - Aug 2002