Experience

Hearts & Science Germany

• Germany
• Advertising Services
• 100 - 200 Employee

• Senior Manager Affiliate Marketing

  • Jul 2018 - Present



Lottohelden

• Gambling Facilities and Casinos

• Online-Marketingmanager

  • Jun 2017 - Jul 2018

  - Management, execution, reporting and optimization of online marketing acquisition campaigns - On-going success monitoring and reporting for all campaigns- Organise own workload with multiple campaigns according to our business goals- Responsibility for quality assurance on campaign and partner tracking- Develop one-on-one relationships with key partners, agencies and affiliates- Manage and strategically expand portfolio of publishers- Maintaining and developing advertising material- Analyze the market, latest trends and competition- Work closely with all relevant departments such as graphics, IT and sales- Acquire new partners to grow the affiliate scheme- Work with Affiliate Executives to find the best solutions for affiliate partners- Analyse campaign activity to ensure affiliates deliver the best ROI- Manage the affiliate budget, including commission and budget spend- Oversee all affiliate campaigns- Deliver affiliate marketing reports to senior management- Initiate new campaign ideas, incentives and bonuses for the affiliate scheme- Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume



Lottoland

• Gibraltar
• Entertainment Providers
• 200 - 300 Employee

• Affiliate Executive

  • Dec 2016 - Jun 2017

  • Identifying and recruiting new affiliates• Maintaining stimulating relationships with the current affiliates• Developing and monitoring affiliate promotions• Reporting for affiliate marketing promotions and activity• Maintaining on-going communication campaigns• Identifying and implementing other opportunities to enhance the affiliate program• Keeping affiliates up to date on new products and any program enhancements• Continually motivating affiliates to perform better• Keeping track of affiliate sales and paying affiliates in a timely manner (for in-house affiliate managers)• Monitoring and reporting on competitors’ affiliate campaigns and promotions



Spirit for Brands Markenberatung GmbH

• Juniorberater

  • Apr 2015 - Jul 2016

  Generalist position acting in the fields of Consulting, Marketing, Public Relations, Event Organization and Campaigning.Marketing with strong focus on E-Mail- and Online-Marketing, campaign planning (e.g. strategic campaign and communication planning for betsafe). In addition brand communication within social media and community management. Consulting experience in defining and developing product and market entry strategies as well as in the areas of employer and corporate branding. Full responsibility for external Partners, Clients and Account Management with B2B clients.Key sectors are Online-Business, real estate and tourism industry.



Stadionwelt

• Germany
• Information Services
• 1 - 100 Employee

• Project Manager Marketing (Internship)

  • Feb 2013 - Aug 2013

  Marketing, Sales and Event Organization in the sports sector.- Execution of Marketing activities (primarily online) towards specific channels and visitor clusters- Full responsibility for selected channels - Strong B2B partner-related focus and close co-operation with local and overregional clients (Netherlands, Great Britain, Spain, Italy, France)- Decision Maker for any sales related activity (e.g. pricing, channels, 3rd party negotiation, pre-selling activities, marketing budgets)- Event Organization and implementation of the VELUX EHF Final4 (Handball) in Cologne



ANNÉ SCHWARZKOPF COMMUNICATIONS GMBH & CO. KG

• Praktikant im Bereich Publicity-Arbeit

  • Jan 2013 - Feb 2013

  Strategic media and PR work with delivering PR services to clients in the B2B sector. Strategic media and PR work with delivering PR services to clients in the B2B sector.