Experience

Kompan Suomi Oy

• Finland
• Recreational Facilities
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2021 - Present



Lappset Group Oy

• Finland
• Recreational Facilities
• 1 - 100 Employee

• Marketing Assistant / Marketing Specialist

  • Mar 2019 - Jan 2021

  My job description included a variety of marketing tasks from planning and development to implementation. My assignments included e.g. updating websites and social media channels, writing newsletters, planning and designing marketing materials, planning and implementing product launches, arranging photoshoots, and developing and implementing marketing automation. My job description included a variety of marketing tasks from planning and development to implementation. My assignments included e.g. updating websites and social media channels, writing newsletters, planning and designing marketing materials, planning and implementing product launches, arranging photoshoots, and developing and implementing marketing automation.



Sibi & Marketing Oy

• Sales and Travel coordinator

  • Nov 2017 - May 2018

  Selling travel packages to international travelers. Travel program planning and coordination. Other office tasks. Selling travel packages to international travelers. Travel program planning and coordination. Other office tasks.



Kalajoen kaupunki - City of Kalajoki

• Finland
• Government Administration
• 1 - 100 Employee

• Communications and Marketing Coordinator

  • Apr 2015 - Dec 2016

  My most important project in Kalajoki was to renew the website of the City of Kalajoki. The city had quite a new website already but it had a lot of technical and usability problems and gathered bad feedback from different user groups. Therefore the management really wanted this project to succeed. The project to revamp the website was launched in autumn 2015. Our technical partner was Valu Digital from Jyväskylä. Also the graphic design came from Valu. The aim was to create a website that serves all target groups within the municipality with regard to its content, usability and layout. Another aim was to present Kalajoki as an attractive municipality to live in and a vibrant location for companies to settle in.Particular attention was paid to the ease of finding information and navigation. The website features a clear page hierarchy that helps visitors navigate the site easily. The aim was to make the visual appearance of the website clear and modern. This trendy look strengthens Kalajoki’s image as an active tourism municipality. When we published the new website, we also introduced a customer service chat which provides information on the city’s services, helps customers navigate the website and collects feedback. This feature got very good feedback and gathered a lot of interest from other municipalities. All in all I'm very proud of this project and how the website turned out to be. It has gathered a lot of good feedback from different user and interest groups. In addition, in one study which compared 294 municipality websites, Kalajoki was one of the ten best sites. The study, KAKS – Kunnallisalan kehittämissäätiön Julkaisusta ”Arvio kuntien kotisivuista, can be read here in Finnish: https://kaks.fi/wp-content/uploads/2018/03/arvio-kuntien-kotisivuista.pdf



Town of Hamina

• Education Management
• 1 - 100 Employee

• Secretary for Tourism

  • Jul 2012 - Mar 2015

  My main responsibilities were to develop tourism in Hamina region, administrate tourism services as well as plan and implement tourism marketing. Duties included:- planning and implementing annual marketing operations (including advertisement, e-marketing, social media marketing, travel fairs, workshops, print etc.). - networking and cooperating with entrepreneurs and other stakeholders. - participating in different projects - cooperative marketing for example with destination organizations - organizing and marketing events ( Hamina Tattoo International Military Music Festival) - planning and developing tourism services in Hamina- administrative tasksEtc.



Hamina Tattoo International Military Music Festival

• Marketing

  • Jan 2013 - Sep 2014

  When I was asked whether I would like to plan and coordinate the marketing of International Military Music Festival Hamina Tattoo 2014, I did not hesitate to take the challenge. Even though I didn't have previous experience in marketing such a big international event I knew I wanted to introduce new marketing channels, execute integrated media campaigns, increase the awareness of the festival and reinforce the image of Hamina Tattoo.Hamina Tattoo 2014 was a success. The targeted ticket sales revenue was exceeded and the festival reached a record audience, over 110 000 visitors. In previous years, Hamina Tattoo has attracted some 80,000 visitors. In addition, we succeeded in customer acquisition through targeted marketing campaigns, new marketing channels and improving marketing communications.



Sámi musea Siida

• Museums, Historical Sites, and Zoos

• Marketing secretary

  • Jan 2010 - Jun 2012

  I reorganized the entire marketing of the Sámi Museum Siida and introduced new marketing channels such as social media. I planned and implemented the annual marketing activities. I intensified cooperation e.g. with entrepreneurs in the region. In addition, I developed and was responsible for conference services. My tasks also included developing customer service and the museum shop together with the museum shop manager. I reorganized the entire marketing of the Sámi Museum Siida and introduced new marketing channels such as social media. I planned and implemented the annual marketing activities. I intensified cooperation e.g. with entrepreneurs in the region. In addition, I developed and was responsible for conference services. My tasks also included developing customer service and the museum shop together with the museum shop manager.