Experience

Elle Alexander Design Co, LLC

• Advertising Services
• 1 - 100 Employee

• Senior Digital Designer

  • Feb 2019 - Present

  Work with Creative Director to plan and create digital campaign strategies and assets.Conceptualize, develop, and design client social media content and digital assets including emails, webpages, and banner ads while considering user experience.Manage client social media accounts through daily monitoring and engagement, audience targeting and growth, written and visual content creation and optimization, organic and paid scheduling, and results analysis.Utilize Salesforce Marketing Cloud Content Builder, Journey Builder, CloudPages, Social Studio, Facebook Ads, and Twitter Ads to execute digital campaigns from start to finish.Recommend and implement digital outreach techniques and dynamic content based on client goals, audience, and budget.Analyze and improve content, strategy, and user experience based on campaign goals and performance.Create and update creative assets throughout entire life cycle from conceptualization to delivery of final product.Finalize design projects through the preflight process for websites, emails, social channels, and digital presentations.Mentor and provide creative and technical guidance to Graphic Designers.

• Lead Graphic Designer

  • Mar 2017 - Feb 2019

• Graphic Designer

  • Mar 2015 - Mar 2017



Civitas Institute

• Public Policy Offices
• 1 - 100 Employee

• Graphic Design Specialist

  • May 2012 - Mar 2015

  Created and managed organization's visual brand and identity.Worked in a team setting to conceptualize and design complete layout for organization's magazine and monthly newspaper as well as assist in the development of timelines for both publications.Optimized magazines and newspapers for online interactivity and implemented online features using Issuu.com software.Collaborated with Events Department to brand and develop promotional materials for various organization-sponsored events including direct-mail pieces, print and online advertisements, programs, and environmental signage. Managed relationships with external print vendors throughout the course of projects, prepared files for print and submitted finished designs to the printer.Worked with social media team to create Facebook, Twitter, and other online graphics and ads.Assisted in supervising graphic design intern's projects and work schedule.

• Graphic Design Intern

  • Sep 2011 - May 2012



Sealed With Appeal

• Graphic Design

• Graphic Design Intern

  • Feb 2012 - May 2012

  Designed wedding invitations and other event materials for clients.Assisted in the production of various materials for clients including multi-piece wedding invitations and wedding program booklets. Prepared files for print and submitted finished designs to the printer.



EJW Outdoors

• Office Assistant

  • May 2010 - Aug 2011

• Sales Associate

  • Jun 2006 - May 2010

• Office Assistant Intern

  • Jan 2008 - May 2008



Peace College

• Peer Educator

  • Aug 2009 - May 2011

  Co-instructed First Year Adventures class on academic integrity, social responsibility, and career development.Implemented required community service program.Mentored first year students and provided information and encouragement to attend campus cultural, social, and recreational activities.