Sr. Research Associate/Project Manager

• Nov 2017 - Present

Joined the company as a Research Associate and rapidly rose through the ranks to a leadership role within 6 months, supervising national B2B studies for diverse clients in the healthcare, big pharma, and insurance sectors. Partner with vendors and management leadership to develop study plans employing mixed qualitative and quantitative methods, and aimed at gleaning key consumer insights to enhance programs, services, and business tools. Steward the entire data collection phase, managing response rates, and providing critical oversight for up to 5 researchers on 3-4 projects simultaneously. Strategically drive recruitment efforts for in-depth phone interviews and online surveys, developing/obtaining participant lists, and directing cold-calls to target representative cross-sections. Prepare raw data for processing by analyst teams, assigning qualitative codes to responses, and performing QA on the final data deliverable. Author introductory report sections, and assist with synthesizing key findings. Reputed as a subject matter expert, regularly consulted to provide recommendations on establishing the initial terms of vendor contracts.  Coordinate meeting logistics for clients, setting up visual/audio equipment and interfaces for virtual presentations. Track and monitor study progress, fostering collaboration between the project team, clients, and management leaders to ensure completion of all deliverables within critical deadlines. Show less

Sr. Research Associate/Project Manager

• Nov 2017 - Present

Marketing Manager

• Mar 2015 - Dec 2015

Served as the inaugural Marketing Manager, charged with supporting field B2B national sales managers and loan officers with business development efforts through high ROI marketing campaigns and recruitment initiatives. Administered an over $600K marketing budget to plan and execute multi-channel marketing programs, including engaging media stakeholders, developing winning copy and promotional materials, and networking with industry decision-makers at trade shows and conferences.  Successfully executed a 3-month media campaign generating over $100K in new business revenues, and conducted targeted industry engagement to increase the referral partner program by 80%.  Managed trade show presence, producing company materials, and establishing event schedules, budgets, and staffing.  Worked closely with technical teams to launch a new online marketing portal, delivering training and drafting technical documentation to onboard account managers and business partners.  Innovated new processes to streamline the company’s CRM system, and delivered a strong business case to promote buy-in among executive leadership and account managers, effectively optimizing lead generation potential, sales management, and increasing ROI.  Spearheaded the corporate recruitment program, exceeding business goals by 61%. Show less

Marketing Specialist

• 2010 - 2015

Administered a $500K budget to steer consumer and B2B marketing efforts for travel, financial services, insurance, as well as automotive, executing a turnkey marketing program in support of 16 agents across the AZ market, including promotional events, copy and content, budget administration, vendor management, and performance reporting/analysis. Worked closely with the public affairs department to coordinate an editorial calendar, publishing monthly online/print content to promote key business lines. Served as the main point of contact for all media relations, association engagements, and trade shows throughout the Phoenix Metro area, Tucson, Lake Havasu City, Yuma, Green Valley, Orr Valley, Flagstaff, and Safford.  Fostered strategic relationships with high-profile partners, including the Phoenix Police Department, Make-A-Wish Foundation, Blue Cross Blue Shield, AZ DOT, and Dream Works Animation, increasing brand visibility by sponsoring community events.  Maintained all web content and enlisted 3rd party partners to manage SEO.  Implemented an online fulfillment ordering system, decreasing administrative burden, increasing processing time and realizing 22% annual cost savings. Show less

Marketing Manager

• 2005 - 2008

Received a rapid promotion from a Marketing Specialist to become the agency’s first Marketing Director. Managed long-term relationships with over 23 US colleges and universities across 12 unique markets, executing strategic marketing programs to increase enrollment and retention among working students, including paid advertising, billboards, broadcast production, budgets and planning, direct mail, copy writing and creative development, and reporting and analysis.  Successfully managed the national direct mail program, efficiently administering a $500K budget to improve response rates by 18%, while reducing spending by 28%.  Commenced a student testimonial program to inform data-driven campaign development, and established an in-house creative services team, leading all recruiting, hiring, and training activities. Show less

Marketing Specialist

• 2000 - 2005

Executed lead generation marketing initiatives for national sales team, which included trade shows, product collateral, online advertising, CRM management, and direct mail. • Spearheaded client testimonial program for product development processes and marketing content development. • Increased presence in domestic and international markets through strategic industry engagements. • Coordinated with cross functional teams to produce product collateral, online/print advertising, direct mail, event signage, and promotions. • Recommended and coordinated media placement, association engagement, and trade show presence. Show less

Retail Management

• 1990 - 2000

Extensive experience motivating employees and delivering exceptional service in a retail environment. Extensive experience motivating employees and delivering exceptional service in a retail environment.