Marketing Coordinator

• Apr 2023 - Present

Marketing Communications Executive

• Aug 2021 - Feb 2023

As a member of an award-winning specialised consultancy agency, I collaborated with a dynamic group of multimedia and digital marketing specialists to deliver award-winning creative communications, marketing, and fundraising programs for clients including AIA Hong Kong, Great Entertainment Group, Quair, and other enterprises across Asia. On a regular basis, I implement the below activities to support digital marketing projects: - Execute brand activation event campaigns, host media sessions, meet KOLs, and develop media kits for events including Summer Vibes, The Grounds, and Winter at the Wheel. - Conducted digital marketing analytics, incorporated to continuously improve strategies and implement findings for monthly marketing reports - Meet with prospective clients and proposal development of marketing communication strategies - Social media content development and management for multiple brands - English copy editing and writing across deliverables for all clients - WordPress setup, website management, and content development Show less

Marketing Assistant

• May 2021 - Jul 2021

Primary roles include: - Assisting in the development and distribution of marketing and promotional material - Data entry and analysis - Helping conduct and collate findings from market research - Writing targeted content for the website and news post - Creating content for social media channels - Responding to marketing queries via phone, email, and social media - Assist in product demonstration and presentations - EDM & Brochures development Primary roles include: - Assisting in the development and distribution of marketing and promotional material - Data entry and analysis - Helping conduct and collate findings from market research - Writing targeted content for the website and news post - Creating content for social media channels - Responding to marketing queries via phone, email, and social media - Assist in product demonstration and presentations - EDM & Brochures development

Social Media Coordinator

• Mar 2021 - Jul 2021

Digital Marketing and Social Media Intern

• Sep 2020 - May 2021

As a digital marketing and social media intern, my daily duties involved; - Write and implement social media campaigns for various clients/brands managed by the agency - Moderate and encourage brand engagement on social media platforms (i.e Instagram, Facebook and LinkedIn) align with the company's brand content and vision - Conduct digital marketing briefs of upcoming social media campaigns to be presented to clients - Copywrite digital marketing and adhoc administrative work to be directly advised by the Digital Communications Manager Show less

Copy Editor & Marketer

• Dec 2019 - Mar 2020

Honi Soit Journalist

• Jan 2019 - Jan 2020

Experienced in writing pitches and published articles within a short time span. Writing articles covering genres of Perspective, News, Analysis and others, aimed for readers from the University student faculties at the University of Sydney. Experienced in writing pitches and published articles within a short time span. Writing articles covering genres of Perspective, News, Analysis and others, aimed for readers from the University student faculties at the University of Sydney.