Experience

Sales & Orders

• United States
• Software Development
• 1 - 100 Employee

• Digital Advertising Manager

  • Jan 2023 - Present

  ✔️Developed and executed a comprehensive onboarding procedure for new social media clients for a SaaS company, leveraging project management tools such as Monday.com and Google Sheets. ✔️Managed hands-on control of all social and digital advertising initiatives across various platforms, including Facebook, Instagram, Pinterest, TikTok, Google, and Amazon Advertising, encompassing both paid and organic campaigns. ✔️Team leader of the social media and paid search services department… Show more ✔️Developed and executed a comprehensive onboarding procedure for new social media clients for a SaaS company, leveraging project management tools such as Monday.com and Google Sheets. ✔️Managed hands-on control of all social and digital advertising initiatives across various platforms, including Facebook, Instagram, Pinterest, TikTok, Google, and Amazon Advertising, encompassing both paid and organic campaigns. ✔️Team leader of the social media and paid search services department, overseeing one direct report. Functioned as the dedicated account manager for 6-8 e-commerce clients, specializing in full-funnel and multi-objective campaigns. ✔️Conducted regular weekly and monthly meetings and provided tailored reporting to align with the unique needs of each brand or client, focusing on growth marketing strategies tailored to the specific target audience of each brand. Show less



Malta Dynamics

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing & Ecommerce Director / Manager

  • Jan 2021 - Jan 2023

  ✔️ Led the marketing initiative for Amazon, Walmart, eBay, and the Malta Dynamics website. Focusing attention on Amazon Market share, and the overall Brand Share of Voice within the digital space. ✔️Directly in charge of Amazon Advertising Strategies. Utilizing a budget of 50k plus to scale and strategize an overall brand presence. Optimizing and scaling of all ad types including Sponsored Products, Sponsored Brands, Sponsored Brand Videos, and Sponsored Displays. Establishing KPIs to target… Show more ✔️ Led the marketing initiative for Amazon, Walmart, eBay, and the Malta Dynamics website. Focusing attention on Amazon Market share, and the overall Brand Share of Voice within the digital space. ✔️Directly in charge of Amazon Advertising Strategies. Utilizing a budget of 50k plus to scale and strategize an overall brand presence. Optimizing and scaling of all ad types including Sponsored Products, Sponsored Brands, Sponsored Brand Videos, and Sponsored Displays. Establishing KPIs to target goals while focusing on specific campaign objectives to meet those requirements. ✔️Directly in charge of all catalog management including SEO and Optimization of over 300 SKUs in both the Amazon, Walmart, and eBay Marketplaces. Utilizing specific keywords and data analysis strategies to rank and grow conversions focusing on growing market share in the Fall Protection Category. ✔️Works closely with the inventory management team to utilize Amazon's best practices and to stay compliant with any current or future product launches. Initiating any cases with seller support to ensure all catalogs and PDPs are visible and compliant. Show less



Foundation Wellness

• United States
• Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2019 - Feb 2021

  Wadsworth, Ohio, United States ✔️Leads a team of Amazon specialists. Manages and directs the current team on best Amazon and Ecommerce practices to build and improve the company’s 5 brands including PowerStep, Foot Petals, Flat Socks, Sole Essentials, and Brace FX. ✔️The direct manager and operator of both 1P Vendor and Seller 3P accounts. Including monitoring and ensuring all PO’s and chargebacks are accounted for. Keeping in direct contact with the shipping department and Vendor manager to keep operations running… Show more ✔️Leads a team of Amazon specialists. Manages and directs the current team on best Amazon and Ecommerce practices to build and improve the company’s 5 brands including PowerStep, Foot Petals, Flat Socks, Sole Essentials, and Brace FX. ✔️The direct manager and operator of both 1P Vendor and Seller 3P accounts. Including monitoring and ensuring all PO’s and chargebacks are accounted for. Keeping in direct contact with the shipping department and Vendor manager to keep operations running smoothly and on time. ✔️Lead expert in content creation and SEO optimization for over 1000 SKU’s. Including Store, A+ content, and PDP’s. Creating tickets and contacting Vendor and Seller support when any errors or violations need to be corrected. Extensive work with Bulk Uploads and Flat Files. Ensuring content is fully optimized to Amazon’s Retail Standards. ✔️In charge of Sponsored Ad’s performance inside AMS and DSP while maintaining a monthly ad budget of 140K + across all 5 brands. Continued optimization across all brand accounts to reach a targeted ROAS and increase conversions. Utilizing automation software Stackline and working with both Amazon Vendor and Ads manager to further achieve maximum results. Show less



Nine University

• E-Learning Providers
• 1 - 100 Employee

• Senior Amazon Consultant / Brand Strategist

  • Aug 2017 - Jan 2019

  ✔️Mentors Clients one-on-one while engaging a strategic system of optimization tactics and brand building strategies to help reach KPI’s and grow their brands on Amazon and other e-commerce platforms. ✔️Train on keyword optimization best practices while implementing Sponsored Ad campaigns to drive traffic to rank new products, increase revenue, and reach an ideal profit margin. ✔️Instructs clients through the brand-building process from the beginning of the process including brand… Show more ✔️Mentors Clients one-on-one while engaging a strategic system of optimization tactics and brand building strategies to help reach KPI’s and grow their brands on Amazon and other e-commerce platforms. ✔️Train on keyword optimization best practices while implementing Sponsored Ad campaigns to drive traffic to rank new products, increase revenue, and reach an ideal profit margin. ✔️Instructs clients through the brand-building process from the beginning of the process including brand design, logo selection, new product launches, listing creation, and optimization to reach their ideal target market. Show less



Baking & Beyond (eCommerce Brand Store)

• Brand Marketing Manager

  • Aug 2017 - Jan 2019

  ✔️Manages the daily operations of the Omni Channel E-Commerce store, including Amazon FBA, Walmart, Etsy, and eBay. Including marketing pay-per-click and promotional needs to drive sales revenue ✔️Ensure optimal inventory levels, including returns management, shipping coordination, and regular communication with suppliers. ✔️Keep customers up to date via social media posts using Hootsuite software and Facebook Business Manager to increase sales and brand awareness. A/B split testing… Show more ✔️Manages the daily operations of the Omni Channel E-Commerce store, including Amazon FBA, Walmart, Etsy, and eBay. Including marketing pay-per-click and promotional needs to drive sales revenue ✔️Ensure optimal inventory levels, including returns management, shipping coordination, and regular communication with suppliers. ✔️Keep customers up to date via social media posts using Hootsuite software and Facebook Business Manager to increase sales and brand awareness. A/B split testing various ads and promotions to reach conversion goals. ✔️Strategic planning using extensive keyword research to optimize and rank current and future products in the brand's catalog. Show less



United States Postal Service

• United States
• Government Administration
• 700 & Above Employee

• Business Operations Manager

  • Feb 2017 - Jan 2018

  Various Cities, OH ✔️ Provide effective leadership for 25 employees across two separate units in the Girard, OH facility —Girard, OH and the McDonald, OH units are within this busy post office location. Charged with strategically planning operations, effectively managing time and meeting deadlines, and ensuring carriers fulfilled all route duties based on a stringent daily schedule. ✔️ Successfully manage the logistics of 16 city routes between both units and oversee the man hour budget accordingly, ensuring… Show more ✔️ Provide effective leadership for 25 employees across two separate units in the Girard, OH facility —Girard, OH and the McDonald, OH units are within this busy post office location. Charged with strategically planning operations, effectively managing time and meeting deadlines, and ensuring carriers fulfilled all route duties based on a stringent daily schedule. ✔️ Successfully manage the logistics of 16 city routes between both units and oversee the man hour budget accordingly, ensuring all carrier hours remain under budget. ✔️ Manage the timeliness of routes and ensure carriers leave and arrive back on time with a strict 5pm deadline. ✔️ Ensure seamless operations by monitoring adequate coverage for daily mail routes. ✔️ Manage schedules for both units and oversee both opening and closing shifts, ensuring all outgoing mail for the day has been distributed, taken with dispatch and successfully delivered. ✔️ Enforce safety processes and procedures and conduct daily safety meetings; efforts have resulted in a remarkable safety record with no reported accidents to date. ✔️ Manage a fleet of postal vehicles and provide proper security by locking each vehicle at night before closing. ✔️ Provide superior customer service by handling escalated concerns via telephone, email, and in person, resolves issues in a timely manner. ✔️ Other duties include managing financial responsibilities for the store including cash management and running payroll, routinely correcting clock ring errors; ran multiple reports daily, especially for closing shifts to ensure all carriers were paid accurately for each day.

• Customer Service Manager

  • Feb 2015 - Jan 2017

  Niles, Ohio ✔️ In this simultaneous role, provided supervision for the Niles, OH location and maintained an environment centered on providing remarkable customer service within the community. Managed a total of 40 employees including clerks, carriers and custodians. ✔️ Maintained 20 city routes and three rural routes; ensured adequate coverage for all routes on a daily basis. ✔️ Determined and maintained the clerk schedule and coached window clerks on operations best practices. ✔️ Charged with… Show more ✔️ In this simultaneous role, provided supervision for the Niles, OH location and maintained an environment centered on providing remarkable customer service within the community. Managed a total of 40 employees including clerks, carriers and custodians. ✔️ Maintained 20 city routes and three rural routes; ensured adequate coverage for all routes on a daily basis. ✔️ Determined and maintained the clerk schedule and coached window clerks on operations best practices. ✔️ Charged with counting and securing both money and safes for the location. ✔️ Facilitated daily safety talks to promote a culture of continuous safety. ✔️ Remained under budget by instilling in carriers a sense of urgency to deliver all mail based on a strict daily schedule.

• Rural Mail Carrier | Rural Carrier Associate

  • Jan 2005 - Jan 2015

  Vienna, Ohio ✔️ Originally hired as Rural Carrier Associate to manage 14 rural routes and 7 city routes. Subsequently promoted to Rural Mail Carrier providing delivery and pick up for the Vienna, OH post office location. ✔️ Charged with sorting and delivering mail on a rural mail route with 700+ residences and businesses across 27 miles. ✔️ Offered a friendly and courteous demeanor and provided exceptional service to each person encountered. ✔️ Trained over a dozen new carriers and continue to… Show more ✔️ Originally hired as Rural Carrier Associate to manage 14 rural routes and 7 city routes. Subsequently promoted to Rural Mail Carrier providing delivery and pick up for the Vienna, OH post office location. ✔️ Charged with sorting and delivering mail on a rural mail route with 700+ residences and businesses across 27 miles. ✔️ Offered a friendly and courteous demeanor and provided exceptional service to each person encountered. ✔️ Trained over a dozen new carriers and continue to train new employees and instill in them the core values and vision of the postal service.



Wilton Brands

• United States
• Consumer Goods
• 300 - 400 Employee

• Certified Cake Decorating Instructor

  • 2012 - 2016