Tiffany Polson
Director, Brand Experience at Authentique Agency- Claim this Profile
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Bio
Experience
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Authentique Agency
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United States
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Advertising Services
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1 - 100 Employee
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Director, Brand Experience
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Jun 2022 - Present
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Audacity LLC
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United States
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Technology, Information and Internet
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Chief Experience Officer
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Jan 2018 - Present
Audacity offers concentrated expertise and genuine direction in marketing and graphic design across vast audiences through various mediums. We are passionate and experienced people who approach your vision & purpose from all angles - strategically, creatively, analytically, and digitally. Every aspect examined, every possibility explored, every opportunity imagined. Audacity offers concentrated expertise and genuine direction in marketing and graphic design across vast audiences through various mediums. We are passionate and experienced people who approach your vision & purpose from all angles - strategically, creatively, analytically, and digitally. Every aspect examined, every possibility explored, every opportunity imagined.
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PMM Agency
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United States
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Advertising Services
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1 - 100 Employee
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Director, Integrated Brand Marketing
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Oct 2021 - Jun 2022
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UWG
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United States
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Advertising Services
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100 - 200 Employee
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Sr. Account Executive
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Jul 2015 - Oct 2021
Lead a team in the development and execution of key brand strategies and marketing campaigns to increase brand affinity among particular consumer segments Established and maintained over 15 integrated partnerships with a budget of over $500,000; leveraged consumer insights to produce positive brand experiences to include turnkey events, mobile applications, social media marketing, and email marketing Achieved a 38% conversion rate of leads/engagement during a 7 – city tour through execution of a mobile branded experience designed to uniquely position the client and amplify the consumers brand Spearhead development of proposals, recommendations and sponsorship contracts to drive new and retain business/partnerships for client accounts Show less
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Liquid Soul
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Sep 2011 - Jul 2015
Developed and implemented strategic promotional plans and targeted marketing strategies for major film companies to include Warner Brothers Pictures, Fox Searchlight, DreamWorks Animation and Lionsgate; generated awareness and excitement for film releases, resulting in Box office total revenues of over $1.5 billion Lead cross functional teams, staff and external partners (Project Management Office, Publicity, Design, Media Partners, etc.) in executing successful marketing campaigns and client activations Increased General Mills Box Tops for Education earnings during the 2012 -2013 school year in African American schools by 198% through a combination of coordinator outreach, influencer engagement and community events such as lunch and learns, Box Tops Bash and a celebrity town hall Show less
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Education
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Georgia State University - J. Mack Robinson College of Business
Bachelor of Business Administration, Marketing -
Georgia Gwinnett College
Marketing/Marketing Management, General