Experience

Sun Hung Kai Properties Limited

• Hong Kong
• Real Estate
• 700 & Above Employee

• Senior Marketing Officer

  • Oct 2021 - Present

  - Initiating BU collaboration campaigns with YATA and SmarTone, etc. and drove 70% increment on member acquisition - Developing in-app mission campaigns which achieved 117% sales growth - Communicating with targeted segments through different ACS workflows and drove 54% member activation in a year - Launching KOL campaigns to build brand awareness and social fans page acquisition which drove 207% increment on fans acquisition and engagement - Managing UI/UX and perform UAT on website and in-app to achieve best customer journey for members - Liaising with external agencies to develop marketing collaterals (eDM, push notifications, in-app, OOH, etc.) Show less



The Hong Kong Jockey Club

• Non-profit Organizations
• 700 & Above Employee

• Marketing Assistant

  • Oct 2018 - Oct 2021

  - Responsible on data analysis and implemented CRM campaigns to drive member activation and participation - Handled content development for member e-newsletter with 30% open rate - Launched admission bundles and arranged on-site events to promote member venue on race day which increased 70% sales growth - Responsible on data analysis and implemented CRM campaigns to drive member activation and participation - Handled content development for member e-newsletter with 30% open rate - Launched admission bundles and arranged on-site events to promote member venue on race day which increased 70% sales growth



Hong Kong Maxim's Group

• Hong Kong
• Food and Beverage Services
• 500 - 600 Employee

• HR trainee

  • Sep 2017 - Oct 2018

  - Shadowed senior managers in 3 teams including Learning & Organization Development, Talent Acquisition and Business Partners to take initiative on assigned projects - Handled copywriting for corporation internal events - Managed social media to engage with group members - Coordinated in Recruitment Fair - Designed survey and shared insight on recruitment flow enhancement - Shadowed senior managers in 3 teams including Learning & Organization Development, Talent Acquisition and Business Partners to take initiative on assigned projects - Handled copywriting for corporation internal events - Managed social media to engage with group members - Coordinated in Recruitment Fair - Designed survey and shared insight on recruitment flow enhancement



Wall Street English

• Spain
• Education Administration Programs
• 700 & Above Employee

• Part time Receptionist

  • Dec 2016 - Jan 2017

  - To perform reception duties, including answering incoming calls, handling mails, dealing with courier matters, greeting visitors in professional and polite manner. - To assist students to schedule their classes, call to make reminders for students - To perform reception duties, including answering incoming calls, handling mails, dealing with courier matters, greeting visitors in professional and polite manner. - To assist students to schedule their classes, call to make reminders for students



Harbour City Estates Limited

• Hong Kong
• Real Estate
• 1 - 100 Employee

• Summer helper

  • Jul 2010 - Aug 2010

  - Assist in some translation work and filing documents, manage the Facebook Page and contact customers, write blog posts on Weibo to promote Harbour City and attract more people to visit the shopping mall at Canton Road. - Assist in some translation work and filing documents, manage the Facebook Page and contact customers, write blog posts on Weibo to promote Harbour City and attract more people to visit the shopping mall at Canton Road.