Experience

LUMINESS

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Head of Retail Sales

  • Jan 2023 - Present

  Responsible for planning, strategizing and shaping all aspects of the LUMINESS® retail sales organization and scaling revenue to the next level. Responsible for planning, strategizing and shaping all aspects of the LUMINESS® retail sales organization and scaling revenue to the next level.



KYPRIS

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Senior Director of Sales

  • Jul 2022 - Dec 2022

  As the Senior Director of Sales, I oversee, manage and drive sales growth for retail partners. Additionally, I'm responsible for identifying new business opportunities, while working cross-functionally with education and operations to cultivate positive and productive relationships with all retailer partners, including Credo, The Detox Market, Saks, Nordstrom, Net-a-Porter, Space NK, as well as independent boutiques and spas. As the Senior Director of Sales, I oversee, manage and drive sales growth for retail partners. Additionally, I'm responsible for identifying new business opportunities, while working cross-functionally with education and operations to cultivate positive and productive relationships with all retailer partners, including Credo, The Detox Market, Saks, Nordstrom, Net-a-Porter, Space NK, as well as independent boutiques and spas.



Ne Plus Ultra Consulting, LLC

• United States
• Business Consulting and Services

• President & CEO

  • Jan 2019 - Jul 2022

  Headquartered in Northern Virginia, Ne Plus Ultra Consulting, LLC represents prestige beauty clients, both domestic and international. I specialize in all aspects of brand development, from the global perspective of brand strategy, to the detailed launch of a new product. Whether you're a seasoned resident in the beauty world or a new entrepreneur with a must-have beauty product, Ne Plus Ultra Consulting will help your brand thrive in the fiercely competitive beauty marketplace. Headquartered in Northern Virginia, Ne Plus Ultra Consulting, LLC represents prestige beauty clients, both domestic and international. I specialize in all aspects of brand development, from the global perspective of brand strategy, to the detailed launch of a new product. Whether you're a seasoned resident in the beauty world or a new entrepreneur with a must-have beauty product, Ne Plus Ultra Consulting will help your brand thrive in the fiercely competitive beauty marketplace.



KAHINA™ Giving Beauty

• Washington D.C. Metro Area

• Vice President of Brand Development

  • Apr 2017 - Jan 2019

  As the Vice President of Brand Development, I provide senior-level direction and collaboration with all key brand partners. Working closely with the CEO and COO, I develop and implement sales and marketing strategies and promotions, as well as sales tools and collateral necessary to exceed budgeted forecasts and maximize growth opportunities. As the Vice President of Brand Development, I provide senior-level direction and collaboration with all key brand partners. Working closely with the CEO and COO, I develop and implement sales and marketing strategies and promotions, as well as sales tools and collateral necessary to exceed budgeted forecasts and maximize growth opportunities.



REN Clean Skincare

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• • 2015 - Mar 2017

  As the National Sales Director for Bluemercury Inc. and Anthropologie, I am responsible for the achievement of sales goals, promotions, and inventory management. I have developed lasting business relationships with Bluemercury executives, which has led to the successful opening of nine new doors and a 25% increase in sales growth. Collaborated with accounts' planners, marketing, and e-commerce to exceed net shipment budget by 110%. Directed the launch of new beauty "shop-in-shops" within Anthropologie, opening 35 stores across 12 states. Charged with the growth and development of both accounts with a goal of exceeding $1M total net shipments. Show less

• • Mar 2008 - Mar 2017

  As the Director of Sales Logistics for REN, I am accountable for performance reporting and analysis of net shipments and retail by region, territories, and key markets. This allows me to predict market trends in order to enhance REN strategic planning. I routinely assign allocations for newness, promotions, samples and collateral based on territory budgets and forecasts. These cross-functional responsibilities bridge multiple business segments, which allow for rapid adjustments to national and regional programs in order to maximize sales revenue. Show less



Parfums Christian Dior

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• • Apr 2002 - Jan 2006

  Directly responsible for new product sales to Nordstrom Buyers for distribution to all West Coast Nordstrom stores, and for sales goals associated with the following accounts: Nordstrom, Saks Fifth Avenue, Neiman Marcus, and Macy’s. Provided guidance and direction to front line managers in an effort to recruit, hire, and train an effective sales force. Worked closely with front line sales managers to communicate and convey expectations regarding Dior merchandising standards. These standards helped to increase productivity and generate sales revenue. Show less

• • Feb 2000 - Apr 2002

  Directed and developed nationwide corporate pilot sales and education program. Responsible for driving retail teams to exceed goals through sales and event execution.



Macy's

• United States
• Retail
• 700 & Above Employee

• Assistant Sales Manager

  • Sep 1999 - Jan 2000

  Directly responsible for over 70 sales associates and $8 million in annual retail sales. Hired, trained, and supervised sales force to maximize productivity in order to meet monthly/annual sales goals. Directly responsible for over 70 sales associates and $8 million in annual retail sales. Hired, trained, and supervised sales force to maximize productivity in order to meet monthly/annual sales goals.



Hecht's Department Stores

• Retail
• 1 - 100 Employee

• Area Sales Manager

  • May 1995 - Sep 1999

  Recruited from the UMCP School of Business to participate in the elite Executive Trainee program. Tapped to oversee the Cosmetic Department, routinely reserved for Senior level manager. Promoted to a larger store to oversee a multi-million dollar renovation, resulting in first-ever custom brand installations and outposts. Recruited from the UMCP School of Business to participate in the elite Executive Trainee program. Tapped to oversee the Cosmetic Department, routinely reserved for Senior level manager. Promoted to a larger store to oversee a multi-million dollar renovation, resulting in first-ever custom brand installations and outposts.