Experience

VSP Vision

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Communications Specialist

  • Apr 2021 - Present



Elk Grove Soccer

• United States
• Spectator Sports
• 1 - 100 Employee

• Social Media Strategist

  • Jul 2019 - Present



VSP Vision

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Content Specialist

  • Jun 2019 - May 2020

  Content management including social media, influencer marketing, blogging, and corporate social responsibility for Eyeconic. Facilitated photoshoots, on-campus events, and grand opening celebrations with vendors, influencers, and employees. Led content strategy and editorial calendar development for social media. Developed and managed job requests for Eyeconic marketing and closely worked with other lines of business. Assisted with the influencer marketing program. Increased brand awareness and conversions for Eyeconic. Oversaw copy and visual asset development with the support of the Eyeconic creative team. Helped increase social engagement and community size. Participated in the Eyes of Hope campaign in collaboration with the VSP social team.



Fleet Feet Sacramento

• Marketing Director

  • Aug 2017 - Jun 2019

  Created an integrated social media strategy and unique brand "voice" across multiple digital channels.Preserved brand integrity by monitoring the consistency and quality of marketing content for three stores.Worked to develop, maintain, and implement marketing and outreach strategies to drive and meet monthly sales goals. Managed all aspects of marketing and outreach: digital, medical, corporate, community relations, races/events, in- store marketing support, and training support.Directed and managed the hiring, training, and performance evaluations for marketing and sales staff, while supervising their daily activities.Managed and updated digital and printed materials in-store. Implemented digital advertising, email marketing, and social media campaigns.Directly handled all media relationships and coordinated on-air segments. Including participating and speaking on behalf of Fleet Feet.Increased annual sales by creating an ongoing relationship with vendors and directly planning quarterly in-store sales events.

• Marketing Manager

  • Aug 2016 - Aug 2017