Experience

GAMING1
• Belgium
• Gambling Facilities and Casinos
• 400 - 500 Employee
• Advanced UX Designer

  • May 2023 - Present


Ring Twice (ex-ListMinut)

• Product Team Lead

  • Apr 2022 - May 2023

• Product Manager

  • Apr 2019 - May 2023

  - First product people in startup (11-people when joining). Setting the foundations of a product mindset (outcome oriented, process, skills....) and leading all the product initiatives from A to Z (discovery, delivery, impact tracking/assessment, scoping and iterations...)Read more in this article:



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• UX Consultant (via Ergonline)

  • Jun 2018 - Mar 2019

  Mission: Ignite and develop a UX culture at GSK Vaccines. Tactic: - Introduce UX by training more than 100 Tech and Business project managers. - Coach Tech project managers on choosing the right research methodologies and applying them correctly to challenge their assumptions. - Facilitate workshops from exploration to prototyping to help Business and Tech people find a common understanding. - Set up a Usability Lab with eye tracking, with facilitation and moderation of tests. Challenges: - Highly siloed organisation, with low access to users - Not their own applications (old external tools, with no control on features and updates) - Low product culture, with uncommunicated vision and no clear objectives Show less



Ergonline

• Belgium
• IT Services and IT Consulting
• 1 - 100 Employee

• UX Consultant

  • Nov 2014 - Mar 2019

  Multiple missions for GSK, Hello bank!, VOO, Immoweb, Keytrade Bank, SEAT, European Commission, ListMinut, OncoDNA, Altissia International... What I actually did: User Research, User testing, Analytics, User Journey Map, Prototypes, Conversion rate optimization (CRO), Design sprint, Problem-solving, UX, UI, wireframes... Achievements: ✔ Initiate the measure of emotions and engagement with biometric tools (EEG + Facial expression recognition + Eyetracking...) ✔ Creation, update and presentation of our UX research training Show less


Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Freelance Designer

  • Feb 2013 - Nov 2014

Greenpig SPRL
• Belgium
• Technology, Information and Internet
• 1 - 100 Employee
• UI Designer / Front-End Developer (Traineeship)

  • Aug 2014 - Oct 2014

Noomia
• Belgium
• Technology, Information and Internet
• 1 - 100 Employee
• UI Designer / Front-End Developer (Traineeship)

  • Mar 2014 - May 2014

ISS Facility Services Belgium & Luxembourg
• Belgium
• Facilities Services
• 300 - 400 Employee
• Graphic Designer (freelance)

  • Aug 2012 - Feb 2013

MWP sprl
• Graphic Designer (Traineeship)

  • 2010 - 2011