项目经理

• Sep 2022 - Present

精准营销

• Oct 2020 - Sep 2022

目标聚焦前线网点的财客提升的数据赋能，主要担任平安银行网点管理中心数字门店项目下的量质果子试点项目的PM、分析主导者、以及链接数据团队和前线业务的桥梁。 以数据拉动财客提升20%作为目标，以客户KYC和名单精确匹配作为手段，在资源和授权有限的情况下，以创业精神同前线队伍一同探索数据赋能链路，截止2021年低，帮助前线试点财客月均提升12%，带动网点规模月均增长5%，并收到业务团队和上级领导的一致认可，从而获得更高的权限和试点权责，一切以带动业务目标增长和实际落地，不断迭代流程和策略从而实现规模化作为最终目标。 不仅对结果负责，并对实际执行的过程负责，实际贴近前线，以强自驱力和强目标感驱动，跟前线共创实际认可的分析维度和业务赋能方式，坚持数据服务业务，数据落地业务的理念，在精准营销的同时配合业务梳理、话术策略、打法推荐、权益总结等手段，确保数据的真实赋能和前线效能最大化 目标聚焦前线网点的财客提升的数据赋能，主要担任平安银行网点管理中心数字门店项目下的量质果子试点项目的PM、分析主导者、以及链接数据团队和前线业务的桥梁。 以数据拉动财客提升20%作为目标，以客户KYC和名单精确匹配作为手段，在资源和授权有限的情况下，以创业精神同前线队伍一同探索数据赋能链路，截止2021年低，帮助前线试点财客月均提升12%，带动网点规模月均增长5%，并收到业务团队和上级领导的一致认可，从而获得更高的权限和试点权责，一切以带动业务目标增长和实际落地，不断迭代流程和策略从而实现规模化作为最终目标。 不仅对结果负责，并对实际执行的过程负责，实际贴近前线，以强自驱力和强目标感驱动，跟前线共创实际认可的分析维度和业务赋能方式，坚持数据服务业务，数据落地业务的理念，在精准营销的同时配合业务梳理、话术策略、打法推荐、权益总结等手段，确保数据的真实赋能和前线效能最大化

Associated Manager

• Mar 2020 - Oct 2020

Senior Consultant

• Jun 2019 - Mar 2020

• Lead and manage the CS part of BI project for Volvo China; Communicate closely with clients in order to collect all the demand accurately and comprehensively; Make sure all the projects is under-controlled; Evaluate and hedge the project risk. • Organize and finish all the documentation and comminication work; Communicate efficiently and effectively with engineer, monitor the quality of the final delivery. • Lead and manage the CS part of BI project for Volvo China; Communicate closely with clients in order to collect all the demand accurately and comprehensively; Make sure all the projects is under-controlled; Evaluate and hedge the project risk. • Organize and finish all the documentation and comminication work; Communicate efficiently and effectively with engineer, monitor the quality of the final delivery.

Business Intelligence Consultant

• Jun 2019 - Dec 2019

Lead BI development for Volvo Customer Service department using QV and Power BI. Charging 13 report in total and communicating with different client to know their business demands and pain points deeply and comprehensively. Following up closely with clients to deliver BI report with maximum value. Lead BI development for Volvo Customer Service department using QV and Power BI. Charging 13 report in total and communicating with different client to know their business demands and pain points deeply and comprehensively. Following up closely with clients to deliver BI report with maximum value.

Analytical Consultant

• Jun 2017 - May 2019

Working with clients such as Tencent, GSK, Huawei, Vivo etc. to utilize different analytical models to evaluate and optimize clients’ business. Utilizing Marketing Mix Model and regression modrl to seperate the contribution of marketing activities and evaluate the effectiveness an ROI of them. Running Pricing and Promotion model to evaluate the contribution of promotion and pricing adjustment. Evaluating the regualr price elasticity and promotion price elastivity and suggesting the optimized Temporary Pricing Strategy and Promotion Types. Show less

Business case project

• Mar 2017 - Jun 2017

Student communicator

• Jan 2017 - Jun 2017

Marketing Intern

• Apr 2016 - Aug 2016

- Communicating with suppliers of 40,000 sample kits and 10,000 sachets every month to make sure the sample kits and sachets available in counters around China; - Analyzing the sales of various product line of skincare and fragrance every two weeks, finding the positive and negative aspects of sales, communicating with beauty assistants in different counters, and reporting the summarized documents to product managers; - Cooperating with other team members to maintain more than 5,000 products and replenishing the inventory from overseas if the product is understock in China; - Analyzing previous sales data to forecast the sales expectation. Show less