Experience

Shanghai Town & Country Community 上海嘉庭中心

• Marketing&Activity Executive Manager

  • Aug 2015 - Present

  1. Lead the team to fulfill the tasks and goals according to the company’s business strategy; 2. Develop cooperation opportunities with media, business channels and institution. Make cooperation plans and maintain relationships. 3. Plan and implement the company’s internal activities and the joint events with business partners. 1. Lead the team to fulfill the tasks and goals according to the company’s business strategy; 2. Develop cooperation opportunities with media, business channels and institution. Make cooperation plans and maintain relationships. 3. Plan and implement the company’s internal activities and the joint events with business partners.



Shanghai Bzfood co, ltd.

• Marketing Manager

  • Jun 2014 - Jun 2015

  Develop and implement annual Marketing plan 1．Media & Public relations 1）develop PR strategies based on the company’s overall development strategy 2) explore PR opportunities with media (print, digital) and crossover business partners to strive for brand exposure, build and strengthen brand awareness, credibility and reputation 3）develop media database and maintain media relationships 4) develop written materials, including press releases, brand stories and interviews 5) manage product shooting, and handle media inquiries. 2．Events 1) develop and implement online and offline events to arouse brand awareness and drive sales; develop and maintain relationships with business partners and suppliers. 2) supervise the creation of publicity materials: flyers, coupons, member cards, and other POP materials 3．Online marketing 1）establish and operate the company’s wechat account, set up a E-store based on wechat 2）build the official website (under negotiation) 4．Marketing research carry out consumer-based marketing research to guide the improvement of the current products and the development of new products 5. Business Development Show less



Da Vinci China

• Marketing & PR Executive

  • Jun 2012 - Jun 2014

  I work as PR & Media exeutive under the Marketing department. Although my job focuses on PR matters, I get involved in marketing events and affairs from time to time. 1. Draft and release the press release;Maintainmedia relationships;Make media plans. 2. Draft News clipping for PR activities. 3. Execution of marketing events 4. Communications with the marketing team of the company's suppliers (in English),including the world's famous luxury brands, Armani, Bottega Veneta, Versace, Roberto Cavalli, etc. 5. Compile marketing feedbacks from branches nationally and report to foreign director 6. English translation/interpretation; accompany foreign designers, suppliers. 7. Draft bilingual information for Monthly Newsletter targeting the company's suppliers, franchisees, featuring the company updates, marketing events, projects, etc. （2-4 pages） 8.National marketing Budgeting/Cost manangment 9. Draft bi-lingual news and reports for Company's internal magazine, developing its sales channel. 10. Draft company official Weibo and wechat. Show less