Experience

The NPD Group

• United States
• Market Research
• 700 & Above Employee

• Account Manager

  • Jan 2021 - Present

  Beauty & Toys E-commerce



Publicis Media

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Manager, Research and Insight

  • Oct 2019 - Mar 2020



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Associate Research & Insights Manager

  • Jul 2018 - Sep 2019



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Senior Research Executive

  • Oct 2016 - Jul 2018



The Trustees of Reservations

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Event Marketing Specialist

  • Sep 2015 - Apr 2016

  • Developed and carried out event outreach and promotional strategies • Prepared press releases and sent out to contacts in coordination with PR team • Designed event flyers and membership brochures• Coordinated and supported event volunteers • Engaged event attendees, trouble shooting and break down



Boston University AdLab

• United States
• Advertising Services
• 1 - 100 Employee

• Account Planner

  • Jan 2015 - Dec 2015

  • Provided consumer feedback and insight on macro and micro trends that helped our client to make fact or insight-based decisions.• Compiled extensive market research and paid attention to existing and emerging consumers trends• Performed survey analyses, did interviews, and led focus groups• Culled primary and secondary research findings for the key insight that inform the creative brief



Guinness World Records

• United Kingdom
• Entertainment Providers
• 200 - 300 Employee

• PR Assistant

  • Jun 2015 - Aug 2015

  • Wrote short bios and profiles for Guinness World Records record holders• Contacted GWR record holders to confirm media interview opportunities in September• Replied media and journalists’ enquiries and provided them record details and photos • Collected all Guinness World Records related news coverage and made 2015 scrapbook • Updated Guinness World Records ‘database- Record Management System



Gebr. Heinemann

• Retail
• 700 & Above Employee

• Marketing Intern

  • Aug 2013 - Sep 2013

  • Designed a wine selecting system to recommend wines for consumers• Created the guideline which contained specific queries for customers to answer, so the system can come up with reliable recommendations• Helped to come up with fresh and creative ideas for Heinemann's In-store App project which designed to advance customers’ in-store shopping experience• Collected information and analyzed each competitors followed by six categories: corporate information, activities, pricing strategies, assortment, B2C service, and B2B service



Xiangcai Sec.

• China
• Investment Banking
• 1 - 100 Employee

• Research Intern

  • Mar 2013 - May 2013

  • Helped the instructor to search the information about the companies of chemistry processing mechanics and Shale gas• Collected the documents I found and used Excel to organize them • Used the information and documents to write the every month's report about the whole industry • Paid close attention to the daily stock market and summarized daily fluctuation in order to make the analysis for the customers



Citi

• United States
• Financial Services
• 700 & Above Employee

• Intern

  • Aug 2011 - Sep 2011

  • Responsibilities included following the intern leader who taught us how to work in the bank• Communicated with colleague to better know the bank operation• Listened to sales person how to communicate with customers• Learned how to introduce customers the investments they want by getting to know their financial situation and their wants