Tiana Petruccelli
President at Tribe Innovation- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Credentials
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Innovation Master Class
UdemyJul, 2023- Oct, 2024 -
Excel Essential Training (Office 365/Microsoft 365)
LinkedInAug, 2022- Oct, 2024
Experience
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Tribe Innovation
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United States
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Design Services
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1 - 100 Employee
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President
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Dec 2022 - Present
• Empower 35-member organization to inspire individual creativity and solve relevant problems within our community• Oversee executive board in collaborative decision-making, aligning strategies with organizational goals and ensuring a cohesive vision across diverse initiatives• Foster client relationships and administrative partnerships to manage funding, expand reach, and maximize impact
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Chief Marketing Officer
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Dec 2021 - Dec 2022
• Led 9-person marketing team in developing multi-platform social media strategy, video direction, and vital marketing collateral for client relationships• Enriched brand image and awareness through planning and promoting events, team functions, and merchandise, resulting in a 25% membership increase• Coordinated between two administrative departments to manage $800 budget for marketing and printing needs
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Marketing Team Member
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Dec 2020 - Dec 2021
• Redesigned newsletter sent to nearly 400 William & Mary students; increased audience by 36% and interaction by over 22%• Assisted in the organization and marketing of 11+ workshops to solve problems faced by clients, including the Washington Center and W&M Studio for Teaching & Learning Innovation (STLI)
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Booz Allen Hamilton
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Booz Allen Hamilton Summer Intern
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Jun 2023 - Aug 2023
One of 132 undergraduate students selected from an application pool of 5000 to participate in BAH’s summer intern program. USPS, the world's largest postal system, grapples with combating counterfeit shipping label fraud, costing over $400 million annually. Fraudsters create fake labels to evade shipping fees, causing substantial revenue loss and requiring significant manpower to detect and remove such packages. Our solution, developed from interdisciplinary collaboration and agile methodologies over a 10-week period, employs Optical Character Recognition (OCR) and Machine Learning to extract data from labels, allowing cross-referencing with USPS databases to detect stolen/falsified information and identify visual discrepancies indicating fraudulence. Our research and prototype pave the way for widespread automated fraud detection. Show less
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Gimga Design Group
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United States
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Design Services
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1 - 100 Employee
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Marketing Intern
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Jun 2021 - Aug 2021
• Managed 3+ social media channels and developed 2+ marketing campaigns, increasing overall followers by 30% and engagement by 14% • Provided social media and event planning consulting services to 4 clients including the Embassy of the Republic of Korea, Council of Korean Americans (CKA), and Colony of Wellfleet • Co-planned 4 signature events relating to Korean heritage, attracting 3+ sponsorships and 300 attendees • Managed 3+ social media channels and developed 2+ marketing campaigns, increasing overall followers by 30% and engagement by 14% • Provided social media and event planning consulting services to 4 clients including the Embassy of the Republic of Korea, Council of Korean Americans (CKA), and Colony of Wellfleet • Co-planned 4 signature events relating to Korean heritage, attracting 3+ sponsorships and 300 attendees
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Childcare Teaching Assistant
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Oct 2017 - Mar 2020
Assisted teachers in designing and implementing educational programs; practiced patience, active listening, and interpersonal communication Assisted teachers in designing and implementing educational programs; practiced patience, active listening, and interpersonal communication
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Education
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William & Mary
Bachelor of Business Administration - BBA, Marketing -
Madison High School
Advanced High School Diploma